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Everybody knows it costs more to be enironmentally conscious, right? Wrong. Stoneyfield Farm, the world's largest manufacturer of organic yoghurt, has boasted a compounded annual growth rate of more than 26 percent for 13 straight years. Through CEO Hirshberg's embrace of cyclical, non-linear resource use - in which waste from one action results in food for another - the company has turned conventional wisdom upside down. A truely astounding guide to how business can save the planet while achieving bigger and better profits.
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