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Everybody knows it costs more to be enironmentally conscious, right? Wrong. Stoneyfield Farm, the world's largest manufacturer of organic yoghurt, has boasted a compounded annual growth rate of more than 26 percent for 13 straight years. Through CEO Hirshberg's embrace of cyclical, non-linear resource use - in which waste from one action results in food for another - the company has turned conventional wisdom upside down. A truely astounding guide to how business can save the planet while achieving bigger and better profits.
Everybody knows it costs more to be enironmentally conscious, right? Wrong. Stoneyfield Farm, the world's largest manufacturer of organic yoghurt, has boasted a compounded annual growth rate of more than 26 percent for 13 straight years. Through CEO Hirshberg's embrace of cyclical, non-linear resource use - in which waste from one action results in food for another - the company has turned conventional wisdom upside down. A truely astounding guide to how business can save the planet while achieving bigger and better profits.
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