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"A very rich book, both in its challenging ideas and in the vivid ethnographic examples that help to ground these ideas. Most welcome is the plea for a more forward–looking notion of culture and more interest in people′s creativity as inspired by new technical and politico–economic developments. The book addresses some major new challenges for anthropology and social science in general. Its originality and its masterful handling of a broad range of theories and ethnographies make it a true source of inspiration."
Peter Geschiere, University of Amsterdam
Rather than beginning with abstract processes and flows, Moore starts by analyzing the hopes, desires and satisfactions of individuals in their day–to–day lives. Drawing on a wide range of examples, from African initiation rituals to Japanese anime, from sex in virtual worlds to Schubert songs, Moore develops a theory of the ethical imagination, exploring how ideas about the human subject, and its capacities for self–making and social transformation, form a basis for reconceptualizing the role and significance of culture in a global age. She shows how the ideas of social analysts and ordinary people intertwine and diverge, and argues for an ethics of engagement based on an understanding of the human need to engage with cultural problems and seek social change.
This innovative and challenging book is essential reading for anyone interested in the key debates about culture and globalization in the contemporary world.
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