This book is a very easy and fast read and gets to the point, clearly. I found I was on page 100 in less than an hour and I finished 2/3 of the book straight through before deciding to put it down (only because I had to go to bed).
Everything it teaches is fundamental and straightforward, the same introduction information you can find through hours of web searches, but here it is at a very low cost all in one place and all organized and easy to understand.
Of course it's a simple text, no deep analysis on the included material, and only a small amount of key material out of all that's out there in other resources, but the way it's presented, you keep finding new questions in your mind that make you want to go and research further. The book, being simple, doesn't leave you feeling short changed, it leaves you with a confidence as a newcomer to stocks and inspired to learn further.
If you start with this book and are meant to get involved in this stuff, you'll be fully prepared to get started and you'll know what your next steps are after this book - another book with more details on certain things you were introduced to here, or dive right into trading.
The one thing I'll point out that's specific about the text is that it is geared to medium term trades, those occurring over a few months span or longer, as opposed to a few days. They guide you to observe charts that establish patterns through more than a month of chart history, and then make your evaluation. I'm not sure if this can be applied to shorter term trades, but either way it's a good start.
I have 3 other books I bought all at once, I expect to learn everything I can. Being a beginner, I discovered this book by searching Amazon and reading people's reviews to find out what texts I should use to get started. By linking around from people's other recommendations within book reviews, I chose this book along with Toni Turner - Short term trading in the new stock market, Bruce Kamich - How Technical Analysis Works, and John Murphy - Technical Analysis of the Financial Markets.