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Amazon.co.uk Review
The basic premise is that there are six main ways of being more creative--from thinking about things afresh through greenhousing (letting good ideas grow) to bravery (making them happen). Each chapter presents a range of case studies that help ground the activities in a sense of reality--for example one client managed a breakthrough in their advertising for toothpaste when they started seeing their product as liquid teeth. Where many management books are drier than a diver's underpants this has a freshness and zing about it. It keeps you reading and it keeps you smiling too. Sticky Wisdom sends a rocket into the comfortable world of conventional thinking. --Steve Morris
Amazon.co.uk Review
The basic premise is that there are six main ways of being more creative--from thinking about things afresh through greenhousing (letting good ideas grow) to bravery (making them happen). Each chapter presents a range of case studies that help ground the activities in a sense of reality--for example one client managed a breakthrough in their advertising for toothpaste when they started seeing their product as liquid teeth.
Where many management books are drier than a diver's underpants this has a freshness and zing about it. It keeps you reading and it keeps you smiling too. Sticky Wisdom sends a rocket into the comfortable world of conventional thinking.--Steve Morris
You do the same things every day. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
20 of 22 people found the following review helpful:
5.0 out of 5 stars
Enlightening and courageous,
By A Customer
This review is from: Sticky Wisdom (Paperback)
Enlightening because it helped me realise why I have not been an 'easy employee'. Courageous because the book shows just how many ways in which traditional corporate cultures nurture barriers, rather than paths, to progress.The book is easy to read - well laid out, with lots of useful case studies and advice. I suggest reading the last chapter first - I did, and couldn't wait to read the rest of the book. And, if you're feeling brave, share what you're reading with your colleagues.
3 of 3 people found the following review helpful:
3.0 out of 5 stars
Some sound advice but packaged in a cringeworthy way,
By
This review is from: Sticky Wisdom (Paperback)
The book promises no less than to start a creative revolution at work. In that it sets the bar rather highly - beyond what it can actually reach. On the other hand a lot of the advice in the book represents the currently accepted wisdom on the field of creativity (there is little about innovation in there).
Of the 6 chapters - on freshness, greenhousing, realness, momentum, signalling and courage, I found the first one most useful (even if the book did not bring much new to the topic). The authors rightly steer away from the creative individual paradigm to creating an environment, which fosters creativity through structure and procedure. The book basically has content material for about 20 pages - an extended op-ed piece but has been stretched to full book length. The ideas, while simple and correct, are stretched out a bit and the book works better when one flips through it rather than reading it from cover to cover. On the other hand the cases used do not offer sufficient detail to be useful - they illustrate points nicely, without providing the context necessary for the reader to form their own opinion of whether the principles are confirmed or not. The final criticism is the layout and the language - it appears contrived on occasion (heavy use of the colour red, which is suboptimal for reading); the language in particular being one of the worse offenders in the management-speak category. I would give it a fourth star if it was written in good English instead. If this is your first book on creativity, go for it - there is nothing wrong in it and it is a quick read. If creativity is a field you have been dabbling in for a while, you will find little new here and can safely avoid it.
2 of 2 people found the following review helpful:
4.0 out of 5 stars
Wsdom?,
By Ally D "Ally D" (London UK) - See all my reviews
This review is from: Sticky Wisdom (Paperback)
I am not sure is wisdom is the right word for this book but there are some top notch ways you can learn how to use creativity to address all sorts of problems and you will be guaranteed to have some very different ideas as a result. They hit the nail on the head when they say that anyone can be creative, and by using some of the techniques and tools they teach in this book even the hardest cynic will come up with great creative ideas. And have fun in the process!
It does have to be said that some of the approaches they suggest are harder to grasp and even harder to put into practice but everyone will find something that works as long as they are open to the approach and prepared to have some fun, be a bit silly and leave their pride at the door!
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