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Sticky Wisdom [Paperback]

Dave Allan , Matt Kingdon , Kris Murrin , Daz Rudkin
4.4 out of 5 stars  See all reviews (11 customer reviews)
RRP: 14.99
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Book Description

19 April 2002 ?What If!
We all know how important creativity is at work. New ideas, fresh solutions, and innovative approaches are always talked about, but rarely ever practiced. ?Whatif!, Second Edition gives you the power, insight, and courage to capture the essence of creativity at work. This one–of–a–kind book breaks creativity into six practical behaviors and shows you how all of us––not just the wacky genuis––is packed with creative potential. This fully updated and expanded edition explores areas that the first edition did not, filled with new insights, stories, and cases it will help you find or recapture your creativity with proven exercises that will help unlock the creative potential in anyone.

Frequently Bought Together

Sticky Wisdom + The Science of Serendipity: How to Unlock the Promise of Innovation + Thinkertoys: A Handbook of Creative-Thinking Techniques
Price For All Three: 33.89

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Product details

  • Paperback: 210 pages
  • Publisher: Capstone; 2nd Edition edition (19 April 2002)
  • Language: English
  • ISBN-10: 1841120219
  • ISBN-13: 978-1841120218
  • Product Dimensions: 21.3 x 16.7 x 1.3 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 83,879 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Amazon Review

Sticky Wisdom should be required reading for anyone who's ever wondered how to have more fun at work and profit by it. The basic message is that creativity is like gold dust but it needs to be practised and worked at in organisations. It needs to become part of the organisational furniture. Dave Allan and his coauthors run ?What If!, a creative consultancy (and the title of the first edition) aimed at helping businesses move outside the proverbial tramlines, and here, minus the fee, they show how, with activities, games, insights and general lunacy.

The basic premise is that there are six main ways of being more creative--from thinking about things afresh through greenhousing (letting good ideas grow) to bravery (making them happen). Each chapter presents a range of case studies that help ground the activities in a sense of reality--for example one client managed a breakthrough in their advertising for toothpaste when they started seeing their product as liquid teeth.

Where many management books are drier than a diver's underpants this has a freshness and zing about it. It keeps you reading and it keeps you smiling too. Sticky Wisdom sends a rocket into the comfortable world of conventional thinking.--Steve Morris


"...I found the book easy to read and understand, full of common sense and curiously compelling..." (City to Cities, August/September 2002) "′s one of those rare books that could make a radical difference to the way you work and see the world, whilst being a genuine source of pleasure to read..." (Research Magazine, September 2002)

"...I found the book easy to read and understand, full of common sense and curiously compelling..." (City to Cities, August/September 2002) "..It′s one of those rare books that could make a radical difference to the way you work and see the world, whilst being a genuine source of pleasure to read..." (Research Magazine, September 2002)

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Customer Reviews

4.4 out of 5 stars
4.4 out of 5 stars
Most Helpful Customer Reviews
20 of 22 people found the following review helpful
5.0 out of 5 stars Enlightening and courageous 9 Feb 2003
By A Customer
Enlightening because it helped me realise why I have not been an 'easy employee'. Courageous because the book shows just how many ways in which traditional corporate cultures nurture barriers, rather than paths, to progress.
The book is easy to read - well laid out, with lots of useful case studies and advice.
I suggest reading the last chapter first - I did, and couldn't wait to read the rest of the book. And, if you're feeling brave, share what you're reading with your colleagues.
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3 of 3 people found the following review helpful
The book promises no less than to start a creative revolution at work. In that it sets the bar rather highly - beyond what it can actually reach. On the other hand a lot of the advice in the book represents the currently accepted wisdom on the field of creativity (there is little about innovation in there).

Of the 6 chapters - on freshness, greenhousing, realness, momentum, signalling and courage, I found the first one most useful (even if the book did not bring much new to the topic). The authors rightly steer away from the creative individual paradigm to creating an environment, which fosters creativity through structure and procedure.

The book basically has content material for about 20 pages - an extended op-ed piece but has been stretched to full book length. The ideas, while simple and correct, are stretched out a bit and the book works better when one flips through it rather than reading it from cover to cover. On the other hand the cases used do not offer sufficient detail to be useful - they illustrate points nicely, without providing the context necessary for the reader to form their own opinion of whether the principles are confirmed or not. The final criticism is the layout and the language - it appears contrived on occasion (heavy use of the colour red, which is suboptimal for reading); the language in particular being one of the worse offenders in the management-speak category. I would give it a fourth star if it was written in good English instead.

If this is your first book on creativity, go for it - there is nothing wrong in it and it is a quick read. If creativity is a field you have been dabbling in for a while, you will find little new here and can safely avoid it.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Wsdom? 10 April 2010
By Ally D
I am not sure is wisdom is the right word for this book but there are some top notch ways you can learn how to use creativity to address all sorts of problems and you will be guaranteed to have some very different ideas as a result. They hit the nail on the head when they say that anyone can be creative, and by using some of the techniques and tools they teach in this book even the hardest cynic will come up with great creative ideas. And have fun in the process!

It does have to be said that some of the approaches they suggest are harder to grasp and even harder to put into practice but everyone will find something that works as long as they are open to the approach and prepared to have some fun, be a bit silly and leave their pride at the door!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Enjoyable and practical reading 20 Oct 2008
By S. Gale
Format:Paperback|Verified Purchase
If you are looking for a theoretical or academic book on innovation, this is NOT the book for you. If you are looking for a practical book, full of ideas - read on!

This book is well written and provides a lot of really useful and practical insights into the innovation process in real life. The one thing that shines through is the fact that this book is written by practitioners. The 6 main threads that run through the text come from the sharp end of being in the innovation business. As such, they have a certain "common sense" feel to them and I recognise many of them from my own working experience. The section on "Courage", in particular, I found very thought provoking. The examples used throughout the book help bring the material to life and help ground the advice in the real world.

Very easy to read and compelling. I read it over a weekend. Highly recommended for anyone interested in innovation.
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1 of 1 people found the following review helpful
5.0 out of 5 stars a great read 23 Sep 2007
By Cheddaz
Written clearly, without patronising the reader. A book created by masters of innovation. Good techniques and tips as well as really interesting applicable cultural perspectives for an organisation wanting to move it's product development strategy forward.

This book is well worth 8 quid as it will help shape/structure your thinking on being innovative, as well as providing you with a 'toolkit' of language to encourage supportive innovative behaviours in others, who are determined to think too critically about fledgling ideas before they have had a chance to grow into potential winners.

Whatif also was 2004/5 best company to work for in the UK which in itself gives weight to the ideas in this book.
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8 of 11 people found the following review helpful
After the "popping of the e-bubble" the last few years have been a tad hard for many businesses. Huge losses, unemployment (not so much in the UK) and a renewed focus on core activities have not made for the most innovative of environments. Now in 2004/05, with profits recovering, the next two challenges for business are innovation for growth and operational effectiveness for decreasing marginal costs and customer satisfaction.
"What if" is an innovation consultancy who offer a set of steps and practical ideas of how to enhance innovation in your business. This book is the follow up to "What If" (this is an improvement in layout, but you don't need both books). The innovation stages are great and it helped me to understand at a high level where my current team are strong and weak, but I think it is the practical nature of the ideas, tools and methods that is the strength of this book.
I really like the different ideas for enabling creative thinking - random connections, opposites, physical trials, focused "hothousing"...each will help you to advance from the normal set of brainstormed ideas that your workshops probably generate at the moment - how many of them couldn't anyone in your industry think of?
What if is a consultancy as well and it is possible that I might get to work with them sometime soon - I am really looking forward to trying out with the experts some of these techniques.
Mind expanding stuff when applied to your eveyday problems - might even help you enjoy your work more - now wouldn't that be a thing!
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