 Trade In this Item for up to £0.25
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in Sticky Wisdom for an Amazon.co.uk gift card of up to £0.25, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
Product Description
Amazon.co.uk Review
Sticky Wisdom should be required reading for anyone who's ever wondered how to have more fun at work and profit by it. The basic message is that creativity is like gold dust but it needs to be practised and worked at in organisations. It needs to become part of the organisational furniture. Dave Allan and his coauthors run ?What If!, a creative consultancy (and the title of the first edition) aimed at helping businesses move outside the proverbial tramlines and here, minus the fee, they show how, with activities, games, insights and general lunacy.
The basic premise is that there are six main ways of being more creative--from thinking about things afresh through greenhousing (letting good ideas grow) to bravery (making them happen). Each chapter presents a range of case studies that help ground the activities in a sense of reality--for example one client managed a breakthrough in their advertising for toothpaste when they started seeing their product as liquid teeth. Where many management books are drier than a diver's underpants this has a freshness and zing about it. It keeps you reading and it keeps you smiling too. Sticky Wisdom sends a rocket into the comfortable world of conventional thinking. --Steve Morris
Amazon.co.uk Review
Sticky Wisdom should be required reading for anyone who's ever wondered how to have more fun at work and profit by it. The basic message is that creativity is like gold dust but it needs to be practised and worked at in organisations. It needs to become part of the organisational furniture. Dave Allan and his coauthors run ?What If!, a creative consultancy (and the title of the first edition) aimed at helping businesses move outside the proverbial tramlines, and here, minus the fee, they show how, with activities, games, insights and general lunacy.
The basic premise is that there are six main ways of being more creative--from thinking about things afresh through greenhousing (letting good ideas grow) to bravery (making them happen). Each chapter presents a range of case studies that help ground the activities in a sense of reality--for example one client managed a breakthrough in their advertising for toothpaste when they started seeing their product as liquid teeth.
Where many management books are drier than a diver's underpants this has a freshness and zing about it. It keeps you reading and it keeps you smiling too. Sticky Wisdom sends a rocket into the comfortable world of conventional thinking.--Steve Morris
Inside This Book
(Learn More)
First Sentence
You do the same things every day. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
You do the same things every day. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
20 of 22 people found the following review helpful
Format:Paperback
Enlightening because it helped me realise why I have not been an 'easy employee'. Courageous because the book shows just how many ways in which traditional corporate cultures nurture barriers, rather than paths, to progress.
The book is easy to read - well laid out, with lots of useful case studies and advice.
I suggest reading the last chapter first - I did, and couldn't wait to read the rest of the book. And, if you're feeling brave, share what you're reading with your colleagues.
3 of 3 people found the following review helpful
Format:Paperback
The book promises no less than to start a creative revolution at work. In that it sets the bar rather highly - beyond what it can actually reach. On the other hand a lot of the advice in the book represents the currently accepted wisdom on the field of creativity (there is little about innovation in there).
Of the 6 chapters - on freshness, greenhousing, realness, momentum, signalling and courage, I found the first one most useful (even if the book did not bring much new to the topic). The authors rightly steer away from the creative individual paradigm to creating an environment, which fosters creativity through structure and procedure.
The book basically has content material for about 20 pages - an extended op-ed piece but has been stretched to full book length. The ideas, while simple and correct, are stretched out a bit and the book works better when one flips through it rather than reading it from cover to cover. On the other hand the cases used do not offer sufficient detail to be useful - they illustrate points nicely, without providing the context necessary for the reader to form their own opinion of whether the principles are confirmed or not. The final criticism is the layout and the language - it appears contrived on occasion (heavy use of the colour red, which is suboptimal for reading); the language in particular being one of the worse offenders in the management-speak category. I would give it a fourth star if it was written in good English instead.
If this is your first book on creativity, go for it - there is nothing wrong in it and it is a quick read. If creativity is a field you have been dabbling in for a while, you will find little new here and can safely avoid it.
Of the 6 chapters - on freshness, greenhousing, realness, momentum, signalling and courage, I found the first one most useful (even if the book did not bring much new to the topic). The authors rightly steer away from the creative individual paradigm to creating an environment, which fosters creativity through structure and procedure.
The book basically has content material for about 20 pages - an extended op-ed piece but has been stretched to full book length. The ideas, while simple and correct, are stretched out a bit and the book works better when one flips through it rather than reading it from cover to cover. On the other hand the cases used do not offer sufficient detail to be useful - they illustrate points nicely, without providing the context necessary for the reader to form their own opinion of whether the principles are confirmed or not. The final criticism is the layout and the language - it appears contrived on occasion (heavy use of the colour red, which is suboptimal for reading); the language in particular being one of the worse offenders in the management-speak category. I would give it a fourth star if it was written in good English instead.
If this is your first book on creativity, go for it - there is nothing wrong in it and it is a quick read. If creativity is a field you have been dabbling in for a while, you will find little new here and can safely avoid it.
2 of 2 people found the following review helpful
Format:Paperback
I am not sure is wisdom is the right word for this book but there are some top notch ways you can learn how to use creativity to address all sorts of problems and you will be guaranteed to have some very different ideas as a result. They hit the nail on the head when they say that anyone can be creative, and by using some of the techniques and tools they teach in this book even the hardest cynic will come up with great creative ideas. And have fun in the process!
It does have to be said that some of the approaches they suggest are harder to grasp and even harder to put into practice but everyone will find something that works as long as they are open to the approach and prepared to have some fun, be a bit silly and leave their pride at the door!
It does have to be said that some of the approaches they suggest are harder to grasp and even harder to put into practice but everyone will find something that works as long as they are open to the approach and prepared to have some fun, be a bit silly and leave their pride at the door!
Would you like to see more reviews about this item?
Were these reviews helpful?
Let us know
Most Recent Customer Reviews
Practical
I am halfway through and I am not disappointed. The book has practical lessons. So far I have picked up one tip that I will implement in the next two months.
Published 9 months ago by Pidza
Tools to begin a creative revolution
Since I bought the book about three months ago I've read it a couple of times - certain parts several times. Read more
Published 17 months ago by JFC
Worthwhile read
An excellently written book that points out the backbone of human creative behaviour. A must read for every manager or CEO.
Published on 4 Mar 2010 by Funny Frogs
The must have
Never thought I could learn so much from one single book. Leads you creatively while enhancing an easy reading, through what make an idea become a competitive advantage. Read more
Published on 20 Jan 2010 by Lily Michiko
Sticky Wisdom - Aptly Titled
This book is a must for the radical free thinking would be entrepreneur or business manager who wants to be more creative. Read more
Published on 22 Feb 2009 by A. Conroy
Enjoyable and practical reading
If you are looking for a theoretical or academic book on innovation, this is NOT the book for you. If you are looking for a practical book, full of ideas - read on! Read more
Published on 20 Oct 2008 by S. Gale
a great read
Written clearly, without patronising the reader. A book created by masters of innovation. Good techniques and tips as well as really interesting applicable cultural perspectives... Read more
Published on 23 Sep 2007 by Cheddaz
In the end, all businesses survive on innovation...
After the "popping of the e-bubble" the last few years have been a tad hard for many businesses. Huge losses, unemployment (not so much in the UK) and a renewed focus on core... Read more
Published on 15 Oct 2004 by Liam Palmer
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
