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Review
This is an important book about a whole new way of thinking. (Business Network )
Engagingly written, thought provoking and refreshingly free of cumbersome marketing jargon (John Minto Edge )
Engagingly written, thought provoking and refreshingly free of cumbersome marketing jargon (John Minto Edge )
Book Description
Sticky Marketing describes how companies need to move away from the old marketing system of shouting messages at people, to a new model of customer engagement, where they will attract customers by providing value and becoming 'sticky'.
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Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
I found this book truly enlightening. Grant Leboff explains the underlying concepts of "Sticky Marketing" in jargon-free language that makes perfect sense to someone struggling with product promotion in the era of new media.
Return on Engagement rather than Return on Investment makes the most sense when Leboff talks about old style marketing as "shouting" at the customer; while today's customer must be drawn in by participation and problem-solving.
He outlines how the new model of customer engagement asks "not what your marketing can do for you, but what your marketing can do for your customer", and in giving examples, also makes the point that "sticky marketing" is usually not a quick win but a long game which must be played strategically and with integrity.
Perhaps for the first time I really "got" what it means to arrive at an "emotional selling proposition" for potential readers and clients, and as a result have changed the tone of my blog posts, facebook statuses (stati?) and tweets. I honestly don't know whether it was this, or something I said which increased my Twitter followers by over 100 in a couple of days, but I'm putting it down to Sticky Marketing.
The Real Secret: what to do when the universe hasn't delivered
Return on Engagement rather than Return on Investment makes the most sense when Leboff talks about old style marketing as "shouting" at the customer; while today's customer must be drawn in by participation and problem-solving.
He outlines how the new model of customer engagement asks "not what your marketing can do for you, but what your marketing can do for your customer", and in giving examples, also makes the point that "sticky marketing" is usually not a quick win but a long game which must be played strategically and with integrity.
Perhaps for the first time I really "got" what it means to arrive at an "emotional selling proposition" for potential readers and clients, and as a result have changed the tone of my blog posts, facebook statuses (stati?) and tweets. I honestly don't know whether it was this, or something I said which increased my Twitter followers by over 100 in a couple of days, but I'm putting it down to Sticky Marketing.
The Real Secret: what to do when the universe hasn't delivered
3 of 3 people found the following review helpful
Format:Paperback
This is the most powerful and up to date marketing book I've read in years. We've putting it on our Reading List for all our coaches to study here at Powerchange Coaching, and recommend you read it too. Published in Jan 2011, it is an excellent, well balanced and well researched book, written clearly and it's easy to learn from. I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale - it's an inspiration. I recommend it to our small-business clients too, though large companies need to call Leboff in personally and pay him a lot of money! He'll be worth every penny.
Before you read any other book on marketing your business, pick your way through this treasure chest, and implement it. It's a bit radical, but don't let that stop you. Marketing today has entered a revolution and you need to know about it. Read Stick Marketing - you'll probably not need to read any other marketing book for the next few months.
(AND I use Amazon Prime - saves me pounds!)
Andrew Sercombe, Powerchange Ltd.
Before you read any other book on marketing your business, pick your way through this treasure chest, and implement it. It's a bit radical, but don't let that stop you. Marketing today has entered a revolution and you need to know about it. Read Stick Marketing - you'll probably not need to read any other marketing book for the next few months.
(AND I use Amazon Prime - saves me pounds!)
Andrew Sercombe, Powerchange Ltd.
2 of 2 people found the following review helpful
Format:Paperback
I have bought many marketing books over the last two years as I run my own business from home. This is the only book I have read that tackles the marketing subject in a brand new way, it focuses on how business works in the modern world of the internet and helps you to have a clear strategy in a world where the customer has control.
Working systematically, it shows that old marketing techniques are no longer relevant in todays world, we have to build long term relations with people and not just focus on 'the sale'. I am coming to the close of the book now and it has totally transformed how I will market a new company I am starting next year, it has been a revelation.
For those people who are frustrated about how to effectively enter into marketing for a business in todays world - this book is for you. I have recommended this book to many of my friends who also run their own businesses and it will have pride of place on my bookshelf for ongoing referral as I start to implement its teachings.
This book is by far the best money I have ever spent on a business book - if you don't read it you may miss out on a huge opportunity.
Ollie x.
Working systematically, it shows that old marketing techniques are no longer relevant in todays world, we have to build long term relations with people and not just focus on 'the sale'. I am coming to the close of the book now and it has totally transformed how I will market a new company I am starting next year, it has been a revelation.
For those people who are frustrated about how to effectively enter into marketing for a business in todays world - this book is for you. I have recommended this book to many of my friends who also run their own businesses and it will have pride of place on my bookshelf for ongoing referral as I start to implement its teachings.
This book is by far the best money I have ever spent on a business book - if you don't read it you may miss out on a huge opportunity.
Ollie x.
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Most Recent Customer Reviews
Sticky Marketing.
In his latest book, Grant Leboff, marketing guru explains how the abundance of choice and the fragmentation of media and communications has fundamentally changed the relationship... Read more
Published 9 months ago by Gordon Ross
Interesting and valid topics raised
This book comes highly recommended to those looking at new and innovative ways to market your brand online. Read more
Published 9 months ago by Tommy
Accessible Truths
Sticky Marketing offers a well considered, researched and evidenced argument for every business, big or small, to understand what's changed, why, what most people and businesses... Read more
Published 16 months ago by Createmate
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