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Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click Hardcover – 30 Jul 2009

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Product details

  • Hardcover: 240 pages
  • Publisher: John Wiley & Sons; 1 edition (30 July 2009)
  • Language: English
  • ISBN-10: 0470457384
  • ISBN-13: 978-0470457382
  • Product Dimensions: 23 x 16 x 2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,460,856 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Most Helpful Customer Reviews

Format: Hardcover
Sticks and Stones is a book similar in ambition to Charlene Li's Open Leadership written by Larry Weber. (Disclosure: I used to work for the London office of Larry's first agency over a decade ago now). Both books are designed to demystify the online world for senior management in order for them to get a better handle on how to lead through it. Both provide anecdotes and deliver their content in an accessible straightforward style.

Where their approach differs is in terms of focus, Li is most concerned with business process transformation, whereas Weber is focused on corporate reputation. If you are looking for a work to give a head of communications or senior corporate communications agency people to help them 'get' the online space when Sticks ad Stones should do the trick.

My only concern about this book is that whilst digital is a global issue, the book is very US orientated in terms of examples and third parties quoted as authorities. This maybe an issue for the more resistant senior management luddite.
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Most Helpful Customer Reviews on (beta) 10 reviews
2 of 2 people found the following review helpful
Reputations will never be the same again 27 Sep 2009
By Debbie Hemley - Published on
Format: Hardcover
If you care about your reputation, the reputation of your business or organization, or for that matter, the ones you have any affiliation with, then you must read Larry Weber's new book, Sticks & Stones. You won't think about reputation the same way again!

Debbie Hemley
2 of 2 people found the following review helpful
Reputation in Digital Age 3 Aug 2009
By Busy Izzi - Published on
Format: Hardcover
In today's Wall Street Journal (8/3) page B6, the headline "For Companies, a Tweet in Time Can Avert PR Mess" says it all.

Sticks and Stone talks about how to monitor the web and how to respond, keeping your reputation intact and your customers positive. Mr. Weber says "Today there is no line between customer relations/public relations and reputation." True! And the speed with which people pick up ideas, stories and comments is breathtaking, so your digital presence must constantly keep up. The advice is similar to the directions on a shampoo bottle: Wash, rinse, repeat.

Chapter 10, The YouTube Juggernaut, had some cool case studies and strategies for YouTube success. Chapter 11 explains how to find and deal with negative information, criticism and crises. It's a must read.

I think this book would also be useful to nonprofits, mom-and-pops, the self-employed, and government agencies.
4 of 5 people found the following review helpful
Real-world examples & advice to manage your online reputation 23 July 2009
By David M. Scott - Published on
Format: Hardcover
Managing your reputation used to mean one-way broadcasts of your company's messages. But social media and the online world means corporate reputations are made and broken in moments.

Sticks & Stones is an excellent book for anyone looking to understand what social media means to business reputations today. However, if you are a CEO or CMO who has come up through the ranks having understood offline communications, the book is especially for you.

Larry Weber is a storyteller. His real world examples draw from his decades of experience (including building one of the largest PR agencies in the world). He knows his stuff--he's been part of this revolution from the beginning.

So if you're wondering "Should I start a corporate blog?" or "Should the CEO be on Facebook and Twitter?" Larry is the man to ask. He puts online communications through social media into perspective and contrasts based on what you're likely already doing in the offline world.
1 of 1 people found the following review helpful
"Sticks & Stones": Another Winner from PR Guru Larry Weber 16 Oct 2009
By Kirk Hazlett, APR, Fellow PRSA - Published on
Format: Hardcover
Larry Weber, chairman of W2 Group, has amassed a wealth of experience over his many years of public relations practice and has guided countless business leaders through the minefields of public opinion and corporate reputation maintenance.

Larry's latest work, Sticks & Stone,is an excellent, easy-to-digest education in reputation management in World 2.0 where such concerns as globalization, corporate responsibility and financial transparency are no longer sidebar conversations in staff or board of directors meetings.

From "Digital World, Digital Reputation" to "Tools and Tactics," Sticks & Stones provides easily digestible chapters addressing specific issues and concerns that should be at the forefront of every C-level executive's daily agenda, with strategic observations and tactical suggestions providing a solid framework for safeguarding an organization's digital reputation.

A "must-read" for the CEO or communicator who wants to be prepared to manage and protect his or her company's reputation in the 24/7 digital age.
1 of 1 people found the following review helpful
Grand Strategy with Nuts and Bolts Advice 27 Sep 2009
By Hugh - Published on
Format: Hardcover
Some people write a book to become a guru. This book proves that Larry Weber is a new-media guru, and shows why. He gives strategic advice, and then tells exactly how to implement it. How do you determine what you reputation is in on the Web? What do you do in advance of a crisis? What do you do when a crisis strikes? He answers these and other key questions. If you plan to remain active in marketing, fund-raising, or communications for more than the next 15 minutes, read this book.Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click
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