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10 Steps to a Successful PR Campaign - A Do-it-Yourself Guide for Authors [Kindle Edition]

Anne Louise O'Connell

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Product Description

Product Description

10 Steps to a Successful PR Campaign - A Do-it-Yourself Guide for Authors takes new authors through the steps required to successfully implement a comprehensive media relations plan to get exposure for their book in print, broadcast and online media. The author, Anne O'Connell, a 20-year PR professional, shares her own experiences to illustrate each step, from developing a powerful media list to how to prepare your pitch, with a lighthearted, easy to read approach. Anne is currently working as a freelance writer, editor, marketing consultant and trainer. Visit her website at, follow her on Twitter @annethewriter or join her on Facebook at

Product details

  • Format: Kindle Edition
  • File Size: 1091 KB
  • Print Length: 38 pages
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B007SJM806
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Amazon Bestsellers Rank: #940,387 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Author, freelance writer and social media consultant, Anne Louise O'Connell, has been an expat since 1993 when she and her husband escaped the cold of Toronto, Canada and moved to Fort Lauderdale, Florida. They enjoyed the sun and sand for 14 years, while she worked in the PR field, and then decided it was time for a new adventure. Heading for even more sun and sand, they moved to Dubai in late 2007 and then on to Thailand in 2011.
 Since 2007, Anne has been writing books while doing freelance copywriting, editing, author mentoring and social media consulting, along with conducting writing retreats and workshops. She is a regular contributor to Global Living Magazine and Expat Focus. She and her husband have a passion for travel and that adventurous spirit has taken them all over the world.

Anne grew up in Halifax, Nova Scotia and has a bachelor of public relations from Mount St. Vincent University. She is the author of @Home in Dubai... Getting Connected Online and on the Ground; 10 Steps to a Successful PR Campaign - a Do-it-Yourself Guide for Authors; and Mental Pause, her first novel, a 2013 Independent Publisher Book Award winner. Her next novel, Deep Deceit, is due out on March 8, 2015.

She has also edited a children's book called General Nutty and the Ink Pots by Pauline Oliver as well as a memoir set in India called The Family from Padma Vilas by Padmini Sankar and workbooks in the Embers of the World series by Debbie Nicol.

Connect with Anne:
Twitter: @annethewriter

Customer Reviews

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Most Helpful Customer Reviews on (beta) 5.0 out of 5 stars  3 reviews
5.0 out of 5 stars Expert advice that's easy to follow 27 April 2014
By Alison DeLory - Published on
Format:Kindle Edition
This is a helpful guidebook that is logical, easy-to-follow, and fun to read. Anne O'Connell merged her two areas of expertise (public relations, and writing/promoting books) into a useful 10-step guide that new authors will certainly find useful. She gives straight-up advice like, "Don't peddle garbage," that seems obvious but is a good reminder to all. Most useful is that she clearly lays out how to tailor a pitch, contact the media, and stand out from the crowd. Her advice is contemporary in that it recognizes the value of social media, and points out opportunities that didn't previously exist for authors to market themselves. While the process can seem overwhelming to the newbie, O'Connell breaks it down and celebrates the fun and adventure in publishing and promoting your book, too. Ultimately I found her writing very human and accessible, and though I read this in its entirety in one sitting it is something I'll dip back into in the future when I have my own materials to promote.
5.0 out of 5 stars Well received! 26 Feb. 2014
By Heather - Published on
Format:Kindle Edition
As a PR professional, I find this guide to be easy to read, detailed and fun. It is a great option for students and as a refresher for communications managers as to how simple and effective a PR campaign can be if you are organised and prepared. Well done and I plan to recommend it to others.
5.0 out of 5 stars Good "Old Fashioned" advice 11 Nov. 2013
By Kelly - Published on
Format:Kindle Edition|Verified Purchase
I think the high value of this book is the foundation of "old fashioned" PR advise. I have been building a small library of self publishing books to include several on pr. All the others focus on social media and other digital world information. That is fine and fits much of what is happening today. This book, walks on both paths, in addition to discussing the digital world of social media etc, it includes the traditional face to face, live phone calls, meetings and agendas, how to get on local TV and live radio and be the go to person at the local newspaper.

This sector of pr is completely overlooked in the digital focused literature and can give you the edge over those who spend hour after hour on their Facebook and twitter accounts but miss the opportunity of "old fashioned" success.
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