This was bought as a Christmas gift for my 5 year old and we all love it. It's very easy to use and we've enjoyed making loads of different faces with it. The felt pens aren't great, but to be honest, you're best off using a pencil for actually drawing inside the stencils. As my 5 year old put it, "I've got loads of colouring pencils and pens so it doesn't really matter." The tin is also a bonus.
So far, this has been one of the most used Christmas presents and it was probably one of the cheapest!