Steiff are renowned for their teddy bears. Something like this dragon family (Rocky, Rudi, the dragon boy and Raci, the girl) makes an adorable addition to a Steiff collection.
I don't think that amazon's "educational" value rating for this product is applicable. Saying that, for a child, there are many features that may be attractive: soft "spikes" on the spine, made from soft material, different to the overall soft, fluffy skin, and different to the more "harder" (yet still soft) feel to the wings.
Appearance: I think, the dragon looks stunning. Beautiful colours, the chest marks evidently produced skilfully by hand, a cute face and almost animated eyes, that seem to "look" at one, depending on the angle, the dragon is placed.
Whilst not as "traditional" as a teddy-bear (Rocky may not be comfortable in a bed), it is an unusual addition to the Steiff family, and very caringly made.
The picture on amazon is not perfect, as the dragon's head is "straighter" (as per my own picture uploaded).