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Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, ... (Clarendon Lectures in Management Studies) Hardcover – 16 Sep 2010


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"[The book's] six principles represent a set of guidelanes that executives in any company or industry should consider in order to achieve high performance over the long terms."--Strategy+Business (named a 2011 Best Business Book)

About the Author

Michael A. Cusumano is the Sloan Management Review Distinguished Professor of Management and Engineering Systems at the Massachusetts Institute of Technology's Sloan School of Management, with a joint appointment in MIT's Engineering Systems Division. He specializes in strategy, product development, and entrepreneurship in the software business. He has consulted for more than 50 major firms around the world and is the author or co-author of 8 books. The Business of Software was named one of the top business books of 2004 by Steve Lohr of the New York Times. The international best-seller Microsoft Secrets (1995, with Richard Selby), has been translated into 14 languages. Competing on Internet Time: Lessons from Netscape and its Battle with Microsoft (1998, with David Yoffie) was named a top-10 Business Week book.

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Amazon.com: 6 reviews
6 of 6 people found the following review helpful
A valuable guide in the age of cloud-enabled business 4 Mar 2011
By Leif C. Ulstrup - Published on Amazon.com
Format: Hardcover Verified Purchase
Professor Cusumano's "Staying Power" is a major contribution in the field of business strategy.

I am in the business of technology and management strategy consulting and think his ideas have enormous value to any executive grappling with the implications and opportunities of cloud-computing enabled business. His six principles are easy to grasp. They are deceptively simple and are particularly powerful in a commercial and public sector business climate of austerity where new business models are emerging that will fuel our next growth cycle, but are disrupting incumbents. The introduction of cloud computing is beginning to have a disruptive effect on a wide range of business. Living through that disruption in day-to-day business can make it hard to see the bigger patterns at play and think through what the future state will look like. Professor Cusumano's elaboration of the platform/complementer services model with his excellent historical context and current market analysis makes it much clearer where we are headed in my industry and to seize emerging opportunities.

I purchased the book based on an Amazon recommendation and I am very grateful I did. The book is written in a more academic style than is typical of the more popular style business and management books. In fact, I picked it up and sat it down several times before committing to the book. It is not a book designed to skim. It requires concentration and focus to understand how Professor Cusumano has reached the conclusions he has. His ability to characterize the current disruptive innovation cycle in the information technology business using his analysis of the history of both the information technology and automotive industry is excellent. It is a fascinating story leading up to today's new business models.

Once I started really focusing on the book, I could not put it down. My copy is full of highlighter pen marks and 3M stickers. Kudos to Professor Cusumano for a valuable tool for business executives trying to figure out how to proactively take advantage of the cloud-enabled business models that are emerging. I hope that he extends this work with additional video and supplementary blog or presentation materials to continue to expand on his ideas and share more examples of the ideas in action. I have already begun converting his ideas into execution in my business.
4 of 4 people found the following review helpful
Why managers should read "Staying Power" 23 Feb 2011
By J. S. - Published on Amazon.com
Format: Hardcover
"Staying Power" is one of these rare books on strategic management that is both thoughtful and engaging. The author uses real examples and established companies from different industries and different countries, to illustrate a number of principles that hold for all companies. The "six enduring principles" presented in the book may not be obvious at first, but they are fundamental principles to guide you in improving the performance of your company or business unit, new or mature, small or large. The principles come alive with the examples. The examples are so vivid and well told that any experienced manager will be able to feel inside the respective company, looking carefully at the case in point and interiorizing what each principle is about and how to put it in practice in her or his company or business unit. This book is not a "quick read", but you can read it effectively one principle (one chapter) at a time. Your time will be very well rewarded.
4 of 5 people found the following review helpful
Must read book on technology strategy 22 Nov 2010
By V.A. - Published on Amazon.com
Format: Hardcover
Staying Power book builds upon the material covered in his earlier books "business of software" and "platform leadership" and takes it to the next level. This book is a good read for anyone connected with software strategy or for senior executives in a technology company. Cusumano has taught strategy courses at MIT for over 15 years and he lays down some of the fundamental strategies for attaining and maintaining a leadership position in a technology industry.
Interesting but too close to the television 4 Aug 2014
By Jackal - Published on Amazon.com
Format: Hardcover
I will pour some cold water on the glowing reviews of this book. This book is good if you are interested in management AND read many management books. Otherwise it is not an essential reading at all.

In his career the author has studied the software and automotive industries. The staying power in the book's title refers to sustainable competitive advantage. The author presents six themes (e.g. think about product platforms, think about services in addition to products), which will aid in that quest. They are interesting but a bit too mundane and the presentation is very verbose. Unfortunately, he has not reached beyond his own research to theorise about the changes. Still, the six themes represent an interesting summary based on his own research

This book was first given as the "Clarendon Lectures in Management Studies" in Oxford. One person is chosen each years so it is a good idea to keep track if you are interested in management theory. The more recent lectures are on youtube. A book is supposed to follow a year after the lecture, but most academics seem lazy so it will take them more than five years to complete the book. The current author is an efficient exception.

A book based on a lecture cannot be expected to be very good, but it might contain some interesting ideas. I give the current book three stars, which is quite high for a Clarendon lecture book. Still it is quite generous for this book.
Excellent Read - yet its examples can become outdated soon! 1 Mar 2014
By Patricio O. Gorman - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Definitely a recommended book for strategy and technology practitioners. Although its content can become quickly outdated due to the fast-moving tech industry, the six principles seem to endure the test of time and provide a good lens to analyze the present.

The book talks a lot about Microsoft's Windows platform, when today we are experiencing its demise. The reader has to apply to current examples by analogy, but it proves relatively easy due to the theoretical clarity of the concepts herein.
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