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Product Description
Product Description
This title features outstanding letterheads, envelopes, and business cards from around the world - good ideas by the hundreds. Whether you're starting your own business or simply trying to stay in business, three paper-based items are absolutely crucial to your company: letterhead, envelopes, and business cards. These items, along with your logo, are the pillars of a well-defined corporate identity. Though seemingly ephemeral, the subliminal communications value of elegant stationery cannot be overestimated. The best stationery works hard for you, front-loading your corporate or freelance image, and conveying your company values in the most tangible way. Traditionally, many of the world's most successful companies, whatever their size, have relied heavily on sharply-focused stationery. Whatever your field, these three elements of corporate identity are vital for any successful business. This book presents over 200 outstanding stationery projects from companies all over the world, with a historical and technical essay about the role of stationery design by Jay Rutherford, Professor for Visual Communication at Bauhaus University Weimar. For anyone considering new stationery, or even an upgrade, "Stationery Design Now!" provides a plethora of inspiring ideas.
About the Author
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
I was very pleased with this book, a short read at the beginning of the book gets your mind set on Stationery and actually reminds you that business cards etc are an important aspect of design. The work shown in this book is very nice, certainly inspired me to have a rethink on the stationery I produce.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2 reviews
1 of 1 people found the following review helpful
a good picture book
2 Jan 2012
Format:Paperback
i find the book description found on this site to be blatantly misleading.
"This book presents over 200 outstanding stationery projects from companies all over the world, analysing their strengths, with comments from specialists on the role of corporate identity today."
the book simply shows examples of various stationary work, there is no analysis of strengths, no comments from specialists, just pictures and labels indicating who made the design and for whom.
if you are looking for a book full of good examples of stationary work this is a must have, but that is all, it is an all senses of the word, a pictures book.
on a physical note, the book was sent to me dirty and slightly damaged, all of this found under a clean and undamaged plastic wrapper.
as for the construction of the book it is overall well built. The book is a good size, (comparable to a netbook in both size and weight). it is quite heavy due to thicker good quality paper and a thick card stock for a cover. the pages themselves have rounded corners and the book can be opened to lay flat. there is also a seemingly pointless elastic attached around the book serving only to keep the cover flush with the book, as the pages themselves form a solid block. the paper and print quality are very good. but the binding of the book, more specifically the spine lining is of poor quality with the paper separating from the signatures of the book.
"This book presents over 200 outstanding stationery projects from companies all over the world, analysing their strengths, with comments from specialists on the role of corporate identity today."
the book simply shows examples of various stationary work, there is no analysis of strengths, no comments from specialists, just pictures and labels indicating who made the design and for whom.
if you are looking for a book full of good examples of stationary work this is a must have, but that is all, it is an all senses of the word, a pictures book.
on a physical note, the book was sent to me dirty and slightly damaged, all of this found under a clean and undamaged plastic wrapper.
as for the construction of the book it is overall well built. The book is a good size, (comparable to a netbook in both size and weight). it is quite heavy due to thicker good quality paper and a thick card stock for a cover. the pages themselves have rounded corners and the book can be opened to lay flat. there is also a seemingly pointless elastic attached around the book serving only to keep the cover flush with the book, as the pages themselves form a solid block. the paper and print quality are very good. but the binding of the book, more specifically the spine lining is of poor quality with the paper separating from the signatures of the book.
1 of 2 people found the following review helpful
Great stationary book!
2 Aug 2011
Format:Paperback|Amazon Verified Purchase
Very beautiful and well done book. It has an elastic on the cover, looks like a moleskine.
Inside we can find good content but I expected a little more. Still find it's good for inspiration!
Inside we can find good content but I expected a little more. Still find it's good for inspiration!
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