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The Web Startup Success Guide (Books for Professionals by Professionals) [Paperback]

Robert Walsh (Author)
3.2 out of 5 stars  See all reviews (4 customer reviews)
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Book Description

Publication Date: 20 July 2009 | ISBN-10: 1430219858 | ISBN-13: 978-1430219859 | Edition: 1

If there’s a software startup company in your developer heart, this is the book that will make it happen.

The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel and venture capital funding game, to the modern tools, apps and services that can cut months off development and marketing cycles, to how startups today are using social networks like Twitter and Facebook to create real excitement and connect to real customers.

Bob Walsh, author of the landmark Micro-ISV: From Vision to Reality, digs deep into the definition, financing, community–building, platform options, and productivity challenges of building a successful and profitable web application today.

What you’ll learn

  • How to define the value your web app will deliver to its users
  • Evangelizing your startup via social media—from Twitter to Facebook, from YouTube to your own social network
  • Which web app pricing strategies work, and which don’t
  • What alternatives to traditional business structures will let you launch and run your startup without all the legal mumbo–jumbo
  • What services and web apps exist today to help your startup succeed
  • How to get meaningful online press for your web app

Plus, interviews with David Allen (Getting Things Done), Rafe Needleman (CNET), Marshall Kirkpatrick (ReadWriteWeb), Guy Kawasaki (Garage Technology Ventures), Dharmesh Shah (OnStartups, HubSpot), Joel Spolsky (Fog Creek Software), Eric Sink (SourceGear), Pamela Slim (Escape from Cubicle Nation), and 40 others whose advice can help your startup succeed.

Who this book is for

If you are a software developer (web, desktop, or mobile—it doesn’t matter) who wants to create successful, revenue–producing web businesses, The Web Startup Success Guide is for you. And if you’re just curious about how someone goes about creating an online business from the ground up, this book is an excellent choice.

Table of Contents

  1. INTRODUCTION: WHAT WAS IS NOT WHAT IS
  2. VALUE IS THE CORE OF YOUR STARTUP
  3. SO MANY PLATFORMS, SO MANY OPTIONS
  4. TOOLS AND GROUPS FOR STARTUPS
  5. MONEY: RAISE, MANAGE, MAKE
  6. SOCIAL MEDIA AND YOUR STARTUP
  7. CLARITY MATTERS
  8. GETTING IT DONE
  9. SIX WISE PEOPLE
  10. WHAT’S NEXT?

Frequently Bought Together

The Web Startup Success Guide (Books for Professionals by Professionals) + Micro-ISV: From Vision to Reality
Price For Both: £39.10

Buy the selected items together
  • Micro-ISV: From Vision to Reality by Bob Walsh Paperback £20.39

Product details

  • Paperback: 418 pages
  • Publisher: APRESS; 1 edition (20 July 2009)
  • Language: English
  • ISBN-10: 1430219858
  • ISBN-13: 978-1430219859
  • Product Dimensions: 15.2 x 2.2 x 22.9 cm
  • Average Customer Review: 3.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 726,593 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Bob Walsh Page
Bob Walsh
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Customer Reviews

3.2 out of 5 stars
4 reviews
3.2 out of 5 stars
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
4.0 out of 5 stars Must-have primer for any geek wanting to set up a product-based software business 11 Aug 2009
By Neil Davidson
Format:Paperback
Bob Walsh's "The Web Startup Success Guide", wisely and following its own advice, is targeted very specifically. If you're a software developer, are thinking about setting up (or have just set up) a product-based start-up, and are prepared to work - damn hard - at something you love doing then this book is for you. Equally importantly, if you're more than a few months into your start-up, or if this is your second start-up, or if you aren't a geek, or if you want to set up a consulting business, or if you want to get rich quick, then this book isn't for you.

On the whole, this book is outstanding. There is a lot of information here, but its fast-paced, colloquial writing style make it digestible. What's more, the book is well thought-out, balanced, well structured and accurate. It's an excellent combination of fact, anecdote, theory, analysis and practical advice. The interviews alone (Joel Spolsky, Dharmesh Shah, Eric Sink, David Allen and Guy Kawasaki are among the fifty in-depth, thought-provoking interviews in the book) make it worth reading.

If there's one thing extra I wish this book had, it's more information on sales and marketing. Finding people who like your product and persuading them to actually buy it is the single biggest issue that startups, bogged down in the technology, forget about.

Overall, this is an excellent, must-have primer for any geek wanting to set up a product-based business. Buy it.
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4.0 out of 5 stars Excellent as a to do list for a online startup. 22 Jan 2010
By Ryan O'neill
Format:Paperback
I've been taking my time reading this book as I've got so much out of it, I keep pausing to try out the ideas. It is not a typical computer book, it's for people who have plenty of ideas and are looking to put them into practice in starting up a new web based business. Targeted at software developers turned entrepreneur it also works well for anyone servicing customers over the web and trying to create a decent online presence.

The book is very motivating and well written. The author Bob Walsh also publishes a free podcast on the subject of startups (The Startup Success Podcast) so you can see if what he has to say is of interest before shelling out for the book.

I would definitely recommend this book as it is very useful in helping plan your startup and hopefully will save you a bundle of mistakes.
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2.0 out of 5 stars Didn't find it very useful 15 Dec 2009
By Romanski
Format:Paperback|Amazon Verified Purchase
If you have read up on the subject online you're not going to find anything new in this book. I found it iterates a lot of the obvious stuff, or stuff you'd already know if you were ever interested in web startups before.

It wasn't gripping, either, but maybe it wasn't meant to be.

Overall, I'd rather I hadn't bought this.
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