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Startup Growth Engines: Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth [Kindle Edition]

Sean Ellis , Morgan Brown
4.2 out of 5 stars  See all reviews (9 customer reviews)

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Book Description

Today's fastest growing startups all share one thing in common: a new approach to how they grow. Using new a way of marketing, called growth hacking, these startups have grown to millions of users and created billions of dollars in value, all without using the traditional marketing playbook.

So how have companies like Uber, Square, Snapchat, Evernote, Hubspot, Github and Yelp grown? See for yourself in this ebook packed with the most in-depth case studies on exactly what strategies these companies used to unlock massive growth.

Case studies included are:

Uber
Snapchat
Square
Upworthy
Yelp
GitHub
Hubspot
Evernote
LinkedIn
Belly

Each case study shows you the specific strategies (we call them "growth engines") that these companies used to grow, both in the early stages and later in their development. From the growth hacks they used, to the unique growth playbooks they employed, you won't find a more detailed look at how startups achieve growth than through these case studies.

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Product details

  • Format: Kindle Edition
  • File Size: 1636 KB
  • Print Length: 166 pages
  • Publisher: Sean Ellis and Morgan Brown; 1 edition (24 Jun. 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00LA95B68
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
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  • Average Customer Review: 4.2 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: #18,888 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
By .
This book provides terrific business tips for online startups. It illustrates how online moguls, such as snapchat and uber, succeed. The case studies in this book are valuable reference for any business. Furthermore, for more advanced online marketing skills, such as SEO and social media marketing, Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance is a perfect SEO book for cross-reference when building your business website. It teaches you how to implement on-page, off-page and server-side optimization to boost up the SEO competency of your website. For example, it teaches the readers about how to implement tactical link building to become the center of an authoritative hub and deploy facet navigation and page segmentation. It also shows the readers how to avoid duplicate content, the tactics to deploy 301 redirect, and the SEO practices of exception handling and the adoption of custom 404 error page to increase visitor retention rate, and how to increase content / code ratio as well as the programming techniques to boost the web performance. The benefits won't just stop here. It also presents plenty of tips for email marketing. It teaches you how to increase open rate, subscribe rate, CTR and conversion rate by tweaking critical email elements. Also, the book lists out on the most important metrics to watch for in your email campaign and how to interpret these metrics and optimize the email elements accordingly In addition, it demonstrates the tips for the experiment design for your email campaign for further improvement on the critical email elements. Read more ›
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1 of 2 people found the following review helpful
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What I liked about this book was the insight gained. The core point of the book is that marketing is evolving and that marketeers need to understand and embrace growth hacking approaches (not going to call them tactics as it is much more than that). The structure of the book is great with a focus on the early days of each business and how each business growth path evolved.

Who should read this book ... Anyone with an interest in strategy, new product development, and of course marketing and sales whether you have a

Why I choose four stars... Very easy to read.
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1 of 2 people found the following review helpful
1.0 out of 5 stars Very Disappointing 5 Jan. 2015
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Very Disappointing. This author has copied and pasted articles about a select group of companies and added a few superfluous words. And Hey Presto - He has a book to sell. Will you be inspired by this so called book ? Not in my opinion. Will you learn anything ? Yes . Not to waste money on this . There are many better books out there
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0 of 1 people found the following review helpful
5.0 out of 5 stars Devoured in a few hours 1 July 2014
By D. Eden
Verified Purchase
Really interesting book (possibly indispensable) that focuses on some of the common themes that today's hot startups used to power their early growth. I can see this being a bible of sorts in the years to come...
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0 of 1 people found the following review helpful
5.0 out of 5 stars Great Insight into Growth Startups 11 July 2014
Verified Purchase
This book gives an insight via case studies into how some the fastest growing startups have achieved growth. Giving an overview of how they used and combined growth strategies to deliver spectacular results.
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