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VISIT THE NEW STARTING UP ON YOUR OWN PILOT WEBSITE http://www.mikeajohnson.com/SUOYO/index.html.
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“I wish this book had been available when I began my independent career. There’s only one word for it – PRICELESS!!!”
-Shay McConnon, psychologist, trainer, coach, magician and mentor
“Grounded in common-sense and humour and very clear about what can send you off track.
- Norman Walker, former global head of Human Resources for Novartis, now an independent senior executive coach and consultant on leadership
"AMUST read, for anyone thinking about life outside the organisation”
- Goran Hultin former Deputy Director General at the ILO (International Labour Office), now a successful independent consultant
HOW TO WORK FOR YOURSELF AND MAKE IT WORK
Are you thinking of starting up on your own and working for yourself? Do you need to know the nuts and bolts of setting up; marketing yourself and prospecting for new business; keeping things running on a day-to-day basis? Have you already made the leap and want to get more work, new clients, higher fees? This practical, no-nonsense book pulls no punches and gives you all the guidance you need to set yourself up and get work in the first place, plus all the know-how you need to survive, prosper and expand once you’re up and running.
See the book’s website at www.pearson-books.com/startinguponyourownfor up-to-the minute financial and tax information for small businesses and the self-employed.
This book was previously known as Smarter Consulting.
IF YOU NEVER WANT TO WORK FOR SOMEBODY ELSE AGAIN, YOU NEED STARTING UP ON YOUR OWN!
Chances are that if you're looking at this book you are at least thinking about taking the big step of going it alone. Or you're already in business as an independent and you want to get better at it. Well, you've come to the right place. Starting Up On Your Own covers everything you need to get ready to work for yourself and, once you've taken the plunge, how to develop your business and stay the course.
If you’re not already in business, the first step is to decide if this is the right path for you. To help you with this critical decision, this book takes you through the reality of what's involved and has a unique self-assessment quiz to help you check out your suitability for the independent working lifestyle.
You’re probably an expert in your chosen field. That’s great: you’ll be selling your expertise. But when you're working for yourself you have to be good at a whole lot of other things too. Starting Up On Your Own covers everything you need to do to make money and survive as an independent.
* Where do I start?
* How should I market myself?
* How can I get repeat business from my clients?
* How do I win new clients?
* What should I charge and what do I need to do to make sure I get paid on time?
* When can I put up my fees? (And when shouldn’t I?)
* Can I work from home?
* How much will I need to invest?
* Should I hire someone else to work for me?
* How shall I organise my time?
The answers to all these questions and more are right here. What are you waiting for?
Mike Johnsonbegan life as an independent, freelance consultant in 1982, before founding a corporate communications firm in Brussels and London, following a career in journalism and corporate communication for multinational corporations. In 1999 he started again as an independent consultant and freelance. This book is about what he has learned on his freelance journey. His focus today centres around the world of work, talent management and corporate communication for both private and public organizations The author of eleven books on business and management issues, including Winning the People Wars, Talent Magnet and The New Rules of Engagement, Mike also developed a series of World of Work studies for the Financial Times and The Economistand for many international corporations and consulting firms. A frequent speaker at conferences and seminars around the globe, he is the founder and chairman of the independent global think-tank the FutureWork Forum (www.futureworkforum.com). Oh, yes, he’s also quite good at working for himself!
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If you are thinking about leaving the security of the corporate world and going it alone as an independent consultant or freelancer and you haven't got a copy of the previous version, I can't recommend this one highly enough. Below is an updated version of my review of the last version of the book - it still stands for this one (based on some time thumbing the new version in a bookshop). This really is very helpful book if you are even thinking about going it alone.
As I said, it is a repackaged version of Smarter Consulting, but that was itself a considerably updated and enlarged version of The Independent Consultant's Survival Guide. If you have Smarter Consulting then only buy this if you need to spread the good word and give a copy to a friend (I've given three away now - it contains the sort of advice good friends should give) - but if you only have The Independent Consultant's Survival Guide, then the new copy is worth having - about 1/3 of it is new compared to that version.
How good is it? Well I took a lot of his advice when I read the first version of the book five years ago and I'm still in business and, even despite the downturn, I'm not even thinking of going back "in house". First off, the book is an easy read but not in a lightweight way - it is packed full of useful tips and hard advice. That's one of the things I like about it - it's not full of "anyone can do it - live your dream" encouragement - it tells you the hard bits and forces you to ask if you're really cut out for life outside the organization. It points out that the life of a self employed consultant is fantastic fun and very rewarding but also hard work at times. One of the hardest bits for anyone who has never been in a sales role before is learning how to sell yourself and set your fees - this book is worth the price for these sections alone. If you're serious about trying to go it alone - or if you have and you're thinking about going back inside - read this book and take his advice - and good luck.
He does talk about the downsides in detail, so be prepared, but better you think about those at the start of the process than when it is too late!
He also uses case studies to illustrate his points.
As others have said it is well written, funny and very engaging. I am sure it will be something I return to again and again.
A bookshelf must for the freelancer!
The information within the book is invaluable and the writing style is clear,... Read more
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