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Starting Up on Your Own: How to Succeed as an Independent Consultant or Freelance [Paperback]

Mike Johnson
4.9 out of 5 stars  See all reviews (32 customer reviews)
RRP: 22.99
Price: 18.63 & FREE Delivery in the UK. Details
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Book Description

17 Dec 2009

“I wish this book had been available when I began my independent career. There’s only one word for it – PRICELESS!!!”

 -Shay McConnon, psychologist, trainer, coach, magician and mentor

  

 

“Grounded in common-sense and humour and very clear about what can send you off track.

-    Norman Walker, former global head of Human Resources for Novartis, now an independent senior executive coach and consultant on leadership

 

 

"AMUST read, for anyone thinking about life outside the organisation”

 

- Goran Hultin former Deputy Director General at the ILO (International Labour Office), now a successful independent consultant

 

 

HOW TO WORK FOR YOURSELF AND MAKE IT WORK

Are you thinking of starting up on your own and working for yourself? Do you need to know the nuts and bolts of setting up; marketing yourself and prospecting for new business; keeping things running on a day-to-day basis? Have you already made the leap and want to get more work, new clients, higher fees? This practical, no-nonsense book pulls no punches and gives you all the guidance you need to set yourself up and get work in the first place, plus all the know-how you need to survive, prosper and expand once you’re up and running.

See the book’s website at www.pearson-books.com/startinguponyourownfor up-to-the minute financial and tax information for small businesses and the self-employed.

This book was previously known as Smarter Consulting.

IF YOU NEVER WANT TO WORK FOR SOMEBODY ELSE AGAIN, YOU NEED STARTING UP ON YOUR OWN!

Chances are that if you're looking at this book you are at least thinking about taking the big step of going it alone. Or you're already in business as an independent and you want to get better at it. Well, you've come to the right place. Starting Up On Your Own covers everything you need to get ready to work for yourself and, once you've taken the plunge, how to develop your business and stay the course.

If you’re not already in business, the first step is to decide if this is the right path for you. To help you with this critical decision, this book takes you through the reality of what's involved and has a unique self-assessment quiz to help you check out your suitability for the independent working lifestyle.

You’re probably an expert in your chosen field. That’s great: you’ll be selling your expertise. But when you're working for yourself you have to be good at a whole lot of other things too. Starting Up On Your Own covers everything you need to do to make money and survive as an independent.

* Where do I start?

* How should I market myself?

* How can I get repeat business from my clients?

* How do I win new clients?

* What should I charge and what do I need to do to make sure I get paid on time?

* When can I put up my fees? (And when shouldn’t I?)

* Can I work from home?

* How much will I need to invest?

* Should I hire someone else to work for me?

* How shall I organise my time?

 

The answers to all these questions and more are right here. What are you waiting for?

 

 

Mike Johnsonbegan life as an independent, freelance consultant in 1982, before founding a corporate communications firm in Brussels and London, following a career in journalism and corporate communication for multinational corporations. In 1999 he started again as an independent consultant and freelance. This book is about what he has learned on his freelance journey. His focus today centres around the world of work, talent management and corporate communication for both private and public organizations The author of eleven books on business and management issues, including Winning the People Wars, Talent Magnet and The New Rules of Engagement, Mike also developed a series of World of Work studies for the Financial Times and The Economistand for many international corporations and consulting firms. A frequent speaker at conferences and seminars around the globe, he is the founder and chairman of the independent global think-tank the FutureWork Forum (www.futureworkforum.com). Oh, yes, he’s also quite good at working for himself!

 


Frequently Bought Together

Starting Up on Your Own: How to Succeed as an Independent Consultant or Freelance + Brilliant Freelancer: Discover the Power of Your Own Success (Freelance/Freelancing) (Brilliant Business) + Management Consultant: Mastering the Art of Consultancy (Financial Times Series)
Price For All Three: 49.22

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Product details

  • Paperback: 248 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (17 Dec 2009)
  • Language: English
  • ISBN-10: 0273731173
  • ISBN-13: 978-0273731177
  • Product Dimensions: 23.1 x 15.2 x 1.8 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Bestsellers Rank: 149,241 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

Review

VISIT THE NEW STARTING UP ON YOUR OWN PILOT WEBSITE http://www.mikeajohnson.com/SUOYO/index.html.

From the Back Cover

‘I wish this book had been available when I began my independent career. There’s only one word for it – PRICELESS!!!’

Shay McConnon, psychologist, trainer, coach, magician and mentor

‘A MUST read for anyone thinking about life outside the organisation.’

Goran Hultin, former Deputy Director General at the International Labour Office (ILO), now a successful independent consultant

‘Grounded in common sense and humour, and very clear about what can send you off track.’

Norman Walker, former global head of Human Resources for Novartis, now an independent senior executive coach and consultant on leadership

HOW TO WORK FOR YOURSELF AND MAKE IT WORK

Are you thinking of starting up on your own and working for yourself? Do you need to know the nuts and bolts of setting up, marketing yourself, prospecting for new business and keeping things running on a day-to-day basis? Have you already made the leap and want to get more work, new clients, higher fees?

This practical, no-nonsense book pulls no punches and gives you all the guidance you need to set yourself up, plus all the know-how you need to survive, prosper and expand once you’re up and running.

See the book’s website for up-to-the minute financial and tax information for small businesses and the self-employed:

www.pearson-books.com/startinguponyourown


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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4.9 out of 5 stars
4.9 out of 5 stars
Most Helpful Customer Reviews
8 of 8 people found the following review helpful
By Pardo VINE VOICE
Format:Paperback
I'll start with the caveat that if you have a copy of Smarter Consulting take note of the line in the blurb above that points out that this is not a new book - it is Smarter Consulting with a new (and more accurate) title.

If you are thinking about leaving the security of the corporate world and going it alone as an independent consultant or freelancer and you haven't got a copy of the previous version, I can't recommend this one highly enough. Below is an updated version of my review of the last version of the book - it still stands for this one (based on some time thumbing the new version in a bookshop). This really is very helpful book if you are even thinking about going it alone.

As I said, it is a repackaged version of Smarter Consulting, but that was itself a considerably updated and enlarged version of The Independent Consultant's Survival Guide. If you have Smarter Consulting then only buy this if you need to spread the good word and give a copy to a friend (I've given three away now - it contains the sort of advice good friends should give) - but if you only have The Independent Consultant's Survival Guide, then the new copy is worth having - about 1/3 of it is new compared to that version.

How good is it? Well I took a lot of his advice when I read the first version of the book five years ago and I'm still in business and, even despite the downturn, I'm not even thinking of going back "in house".
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5 of 5 people found the following review helpful
5.0 out of 5 stars It's a big change from corporate life! 5 Feb 2010
Format:Paperback
As someone who came late to working on his own, while you don't realise it, there are lots of things you don't have to worry about in corporate life - as they're all taken care of for you. What this book does for you is to give you practical advice on just about every aspect you need to cover if you're working for yourself. The way the chapters are written helps provoke thought and action and provides ideas on a range of topics I'd never even thought of!
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4 of 4 people found the following review helpful
5.0 out of 5 stars Excellent - a worthwhile investment 29 Mar 2011
Format:Paperback
Mike, a been there done it all freelancer/consultant provides a very practical walk through all the things you need to know and think about when setting out on your own; including business development, charging, admin, premises.

He does talk about the downsides in detail, so be prepared, but better you think about those at the start of the process than when it is too late!

He also uses case studies to illustrate his points.

As others have said it is well written, funny and very engaging. I am sure it will be something I return to again and again.

A bookshelf must for the freelancer!
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3 of 3 people found the following review helpful
5.0 out of 5 stars Pragmatic no nonsense guide 18 Feb 2011
Format:Paperback
Mike has a natural ability to write in a down to earth manner. His style is easy to read, jargon-free, and you can take his ideas and use them on Monday morning. I recommend all of his books for the same reason. In a busy world, it is great to have someone cut to the chase with practical advice.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Wonderful resource 2 Feb 2011
By Dr K
Format:Paperback
Many people are thinking about leaving the politics and security of organisational life to work for themselves. This step can appear daunting and challenging but it can also be exciting and exhilarating. This book is a must read for everyone who is just venturing out on their own. It is filled with advice for the day-to-day business of being one's own boss.
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3 of 3 people found the following review helpful
Format:Paperback
Mike has written a book that is straight forward, practical and offered with the open and honest intention of helping anyone starting out on their own as a freelance or consultant. The advice he gives is sound and based on real expereince because Mike has also been there himself and continues to develop his own successful business.
There are many things to attend to when starting out on your own and Mike's very readable book helpfully identifies for you what has to be done and how to save yourself time and money; freeing you up to focus on developing your business. Topics such as tax, IT, marketing and networking and even how to work successfully from home without suffocating the rest of the family are included. Starting up? No need to write lists of all you need to do. Mike has already thought of it for you
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2 of 2 people found the following review helpful
4.0 out of 5 stars Great Advice 17 Jan 2011
Format:Paperback
Mike Johnson has created a bible for those considering working independently and those leaving traditional corporate life. The book is an extremely thorough piece of work covering the emotional issues right up to the financial challenges, and helps to take away the "starry eyed" view of independent working. It covers the issues from end to end and demystifies some complex areas and helps you ask yourself the right questions. Personally the book helped me clarify my thinking and understanding of what is involved in both the upside, and more importantly, the risks of independence and how to manage both.
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2 of 2 people found the following review helpful
5.0 out of 5 stars A Great Way to Learn About Going it Alone 5 Jan 2011
Format:Paperback
This book has really helped me. One key point, it is written so clearly that it is an EXCELLENT choice for anyone who doesn't have English as their first language (like me!). It is clear, to the point and has enough examples, ideas and gentle humor to keep you turning the pages. More than that it has given me the confidence to try my hand at being an independent - anyone want to hire a freelance translator ?
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Most Recent Customer Reviews
5.0 out of 5 stars Consultant/Freelancer/Contractor?
I have yet to decide. Maybe I am a mix of all three.

This is a fabulous book on how to succeed in consultancy. Read more
Published 1 month ago by D. A. Bowman
5.0 out of 5 stars learn from someone who already done all the mistakes for you!
I normally do not buy a book before reading what others think of it.
As usual there is never enough time to leave my one review. Read more
Published 3 months ago by Nikolai Boudarine
5.0 out of 5 stars Clear & precise information
This book provides clear & precise information which enables you to consider the options available when considering starting up on your own. Read more
Published 4 months ago by Spin
5.0 out of 5 stars clear, unassuming, detailed and invaluable
If you are venturing out into business as a consultant this is the only book you'll need.
The information within the book is invaluable and the writing style is clear,... Read more
Published on 19 Jan 2011 by S. Breuer
5.0 out of 5 stars All The Advice I Needed!
FANTASTIC! Mike's book really gave me confidence and all the advice I needed as I start a new consulting career. A MUST READ!
Published on 15 Jan 2011 by Chris Hayward
5.0 out of 5 stars Going alone can be scary - read this first
Making that decision to leave the world of paid employment in favour of starting up a NewCo where you are the boss/sales guy/engineer/customer support/recruiter/tea boy etc can be... Read more
Published on 5 Jan 2011 by Kevin Corti
5.0 out of 5 stars Don't start your own business without reading this!
I was very grateful to Mike Johnson that he wrote this book (first edition) just as I started my own business. Read more
Published on 3 Jan 2011 by Hanneke
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