Review
'Encouraging and practical, Green's book covers all the basics. An entrepreneur himself, Green knows the questions to ask.' --Management Today
'Practical advice presented in a clear and concise style.' Moneywise. 'An easy-to-read and motivating book.' --Making Money
Making Money
Moneywise
THE INDEPENDENT
Moneywise
--This text refers to an out of print or unavailable edition of this title.
Product Description
From the Author
But it is.
Apart from updating the text throughout in the revised 6th edition, I have also included an informative new section on social media marketing, which combined with a purpose built website can dramatically accelerate the growth of small businss online in these uncertain times.
From the Inside Flap
a business lecturer, he is still an active entrepreneur. The book is also
full of practical hints about handling tax, approaching potential funders
and finding suitable premises.' The Independent 'Encouraging and practical,
Green's book covers all the basics...an entrepreneur himself Green knows
the questions to ask.' Management Today 'Practical advice presented in a
clear, concise style.' Moneywise 'An easy-to-read and motivating book.'
Making Money." --This text refers to an out of print or unavailable edition of this title.
From the Back Cover
About the Author
Excerpted from Starting Your Own Business: How to Plan, Build and Manage by Jim Green. Copyright © 2002. Reprinted by permission. All rights reserved.
When do you learn to handle success? Easy. Just as soon as you work out what's stopping you. If you happen to be 20 when you crack this, so much the better, but for many it takes a little longer to face up to the truth. So what ails you? Now's the time to find out, evaluate the situation and get your life going again. Could it be one or other of the elements of the modern version of the three `Rs' (redundancy, retirement, rejection)? Is unemployment getting you down? Are you fed up hearing people tell you you're too old? Does everyone say you're too young? Or are you just stuck in a rut?
OVERCOMING THE MENTAL BLOCKS
Let's examine each mental block to see how it might affect your particular circumstances.
Are you finding redundancy tough to handle?
Redundancy is rotten, isn't it? One day you're one of the crowd, the next you're out on your butt in the freezing cold. The employer may give you a sweetener but it's rarely generous. It soon disappears on urgent calls from the bank manager, mortgage lender and sundry other claimants. Instead of staying home feeling miffed, wouldn't it be more satisfying to get out there and do something about your future? After all, you have got one.
Has retirement come too early for you?
If you fail to plot the route through your later years accurately, you may be in for some heavy weather ahead. Some people make the mistake of retiring far too early, have lots of cash, lots of time on their hands and a terrible feeling of frustration. Even if you're fit and well, you'll still need an outlet for your energy. What better than something of a commercial nature?
If you don't need the profits, you can always give them away to a deserving cause. Read on.
Is constant rejection getting you down?
I've been there many times. After I lost my business I worked for several years as a home-based marketing consultant and was doing pretty well until the recession began to bite in October 1990 when I suddenly became a dispensable luxury to my clients. They could no longer afford me and day by day I received `Dear John' letters. However, one of these clients seemed to think I still had something to offer. He put me on his payroll. That lasted twelve months, then he went spectacularly bust. Following a period of totally unprofitable activity I sold advertising space as a self-employed rep for a national publishing concern. After a while they offered me full-time employment as a contracts negotiator. Then they got rid of me, and their top management, as they too proceeded to go bust in an even more spectacular way. Not very impressive, is it? Read on.
Do you feel helpless in unemployment?
Then for your own peace of mind, don't. There's a vast amount of practical help to be found once you start looking in the right places. I'm not being crass when I say this. I've been unemployed and managed to fight my way out of it once I learned to look in the right places for help. Read on.
Who says you're too old?
No one has yet dared say that straight to my face but I'm fairly sure many have thought so. So what? They're wrong and I can prove it.
Who says you're too young?
They're wrong too, so wrong. The future of the world lies squarely in the hands of its young citizens and you are never too young to start learning your trade as an entrepreneur.
Are you just stuck in a rut?
Maybe you are currently in a well paid, secure salaried position but bored out of your skull. Then do something about it. Maybe your position isn’t secure at all and you wake up each morning dreading the thud of the axe falling. Do something about it.
FIGHTING BACK
Finding out what is really holding you back often takes some time, and a good deal of soul searching. Again, the answer may come to you in a flash. In my case it happened the day my employment was terminated. After years of looking in all the wrong places, suddenly everything clicked into place. Within the space of a few hours I had not only identified my own particular core problem but was fighting my way back to recovery.
o The gathering clouds of personal tragedy had brought me the answer. Worry was what had been holding me back. The route to recovery was to create a business of my own in the industry I had just been dismissed from and to develop that business free from the fear of worry.
This soul destroying emotion had been eating away at me all my life: not overtly in what I said or did, but subconsciously before I even got around to thought, speech or deed. Worry was my addiction and I simply couldn't leave it alone. It had enshrouded all the plans that had gone before and as a result tainted their development.
Building the path to recovery
I was good, very good, at what I did in the industry I had been thrown out of earlier that day: contracts negotiation. I also had a working knowledge of all the other aspects in which I had not been actively involved. With over 30 years' hands-on experience in the advertising industry, I reckoned I had at my fingertips all the makings of a successful publisher.
I determined there and then -- without capital or resources -- to create my own publishing business and to do so free from the fear factor. Not helping you much all of this is it? Bear with me a little longer.
I decided to put the matter of lack of capital and resources on the back burner meantime and to concentrate on the immediate essentials of creating a basic plan initially for survival, then for success. --This text refers to an out of print or unavailable edition of this title.
