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Starting Your Own Online Business (Startups) [Paperback]

Kim Benjamin
3.0 out of 5 stars  See all reviews (2 customer reviews)
RRP: £15.99
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Book Description

30 Mar 2011 Startups

Turn the power of the web into a profitable new business.
When thinking about ‘online business’, internet giants like eBay, Google and Amazon spring to mind. Their success is proof that the internet provides a lucrative route to market; be it in retail, web-based subscriptions and services, or advertising. It is still an exciting, fast growing business environment full of great opportunities for start-ups.

Whether you’re looking for a flexible business opportunity for yourself or you’re an ambitious entrepreneur in search of the next big thing, this book is for you. Drawing on the expertise of the UK’s most popular small business website, Startups.co.uk, and successful internet entrepreneurs, including Google, asos and moneysupermarket.com, we show how you can turn the power of the world wide web into a fabulous new business.

• Identify your online market
• Raise start-up finance
• Design your website and get it noticed by customers
• Set up a secure payment facility
• Find good suppliers
• Drive people to your site
• Make sure your customers return

Easy-to-use and jargon free means start-ups and SMEs can put online marketing firmly on the agenda.
Established for 10 years, Startups.co.uk helps over 1.8 million people start their business every year.
Consistently rated as the leading source of information for UK entrepreneurs we provide over 10,000 pages of unrivalled
start-up information and advice. There's no better place to start than Startups.

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Product details

  • Paperback: 320 pages
  • Publisher: Crimson Publishing; 2 edition (30 Mar 2011)
  • Language: English
  • ISBN-10: 1854585541
  • ISBN-13: 978-1854585547
  • Product Dimensions: 15.9 x 23.6 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 708,158 in Books (See Top 100 in Books)

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Product Description

About the Author

Kim Benjamin is a journalist and editor specialising in issues facing online companies and entrepreneurs. She has contributed to a variety of online and print publications, including The Financial Times and Growing Business, a magazine for entrepreneurs.

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Customer Reviews

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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Insightful, Inspiring, Brilliant! 27 July 2011
By James
I really enjoyed this book and found it really helpful. It has some top tips for making your online business start-up a success. There are also some fantastic case studies. The layout of the book is creative and interesting and you don't get bogged down in page upon page of heavy copy. All in all, very well done.
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6 of 7 people found the following review helpful
1.0 out of 5 stars Biggest pile of rubbish I've ever read!!! 28 Nov 2011
Format:Paperback|Verified Purchase
Don't bother. No really don't bother. It doesn't even deserve one star. 99% of this book just states the obvious...and then they have copied the majority of material and information from the other startup books. The so called experts they use?? 'Just look at us we have made it and it is really simple because we are being paid to tell you rubbish and NOT the truth'.
You'll certainly won't get assistance or real useful advice from this book. It's all about spending thousands and thousands of pounds and then when your business collapses you've got an enormous debt.
Go seek a mentor??????????? Do you have any idea how much mentors charge a day!!!!! I do...£1200!!! A DAY!!
Go buy a computer, go seek advice, get yourself a solicitor, an accountant, an expert to help you, do a SWOT analysis, create a business plan and guess how much you'll spend on your products and guess how much profit you'll make the first year and guess how much time you will invest and guess how much you'll have to borrow for this year and for the next 3 years...etc etc.
The book also assumes that you've ALREADY started an online business. When I bought this book I wanted advice on how to START an online business (as the title suggests) not to teach my grandmother how to suck eggs and tell me how to run a business that is already trading!!
It is also a cheap and annoying advertising platform for SAGE. For the would be online business person to spend money and buy SAGE products. Obviously they must've paid for this book to get it published.
Ah yes, I nearly forgot...the statistics the ones you don't want to hear like, even a child can do it and that you do not need experience, that millions are doing it right now and so can you, that you are a failure or their is something wrong with you if you can't set up an online business now.
Maybe you should buy it but I've warned you, you'll be wasting your time and money.
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Amazon.com: 1.0 out of 5 stars  1 review
1.0 out of 5 stars Dont bother- save your money. 22 Jan 2014
By K. Gibson - Published on Amazon.com
Format:Paperback|Verified Purchase
This is supposed to be a book about online business. It doesent even mention AMAZON once!! Even e-Bay only gets a couple of pages. It is a hash of anecdotes from a few internet retailers from the past (all men) and is obviously sponsored by another out of date accountancy software firm like Sage. The rest of it is basic advice you can get from your Granny.
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