From the Author
Starting your own business is a huge step to take, and is likely to herald a major change in the direction of your life. This new, full colour, highly illustrated book is a comprehensive and, above all, practical reference guide to planning, starting, and running your own business, in the USA.
A large part of the process is learning the hard way; Starting Your Business will prepare you for some of the possible pitfalls ahead, but becoming an entrepreneur can also be fun! Starting and running a successful business can be a uniquely fulfilling experience. This new book will take you through the whole process, aided by helpful charts, diagrams, tip boxes, case studies, questionnaires, checklists and worked examples.
About the Author
Peter Hingston is an entrepreneur who has experience of setting up and running a range of different small businesses, including electronics manufacturing, retail, book and magazine publishing. He spent two years as the Trust Director of an enterprise agency, giving advice to people wanting to set up a business. Colin Barrow is Head of the Enterprise Group at Cranfield University School of Management, and Director of the Business Growth and Development Programme, the UK's most successful progamme for entrepreneurs. He has written numerous books on small business and entrepreneurship. Alastair Balfour is an experienced journalist, writer, and business manager. He has worked for most of the major Scottish newspapers, and for 16 years ran a monthly business magazine.
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