- Paperback: 240 pages
- Publisher: A & C Black Publishers Ltd (21 Sep 2007)
- Language English
- ISBN-10: 0713684755
- ISBN-13: 978-0713684759
- Product Dimensions: 21 x 14.8 x 1.7 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 98,674 in Books (See Top 100 in Books)
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Product Description
Review
'Covers absolutely everything you're likely to encounter from bureaucracy to finance, marketing, display, and staff.' Art Book Review (Nov 2007) 'The subject matter flows well from one chapter to the next and in a very logical order, so the things you need to think about first, you read about first, and the book will give you a lot to read about.' Art Buisness Today (Jan 2008)
Product Description
Written in conjunction with the Fine Art Trade Guild, this book offers advice on starting up your own gallery. It covers all the basic questions involved such as the pros and cons of running your own busines, choosing premises, start up and running costs, typical leasehold agreements, financial projections, grants, business plans, cashflow and financial management, contracts, exploring product groups and sourcing products, pricing, role of computers, the internet and e-marketing, capital investment, effective marketing, stock display, sales techniques, employing staff, legalities, etc. There are also case studies.
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Customer Reviews
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
This is an excellent book full of helpful advice, facts, information and ideas for making the most of your art business from the first notion through customer relations to window displays and paying tax on the profits! All the financial aspects, pre-set up, actual and predicted are covered clearly and concisely, you learn how to set out and write a Business Plan as well as receiving practical advice on stocking, arranging and lighting your space for optimum results and much more. There are other books on starting businesses but if, like me, you are about to open a gallery (with or without the framing), or any other art related business, you'll find the specific information in this book invaluable. Annabelle Ruston works in the art industry and really knows her stuff and the wealth of information is well laid out, easy to follow and put across in a very straightforward, readable way. If use of a highlighter to pick out important passages is a mark of success, my decorated pages speak volumes!
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