- Paperback: 455 pages
- Publisher: NOLO; 5 edition (30 Oct 2006)
- Language English
- ISBN-10: 1413305237
- ISBN-13: 978-1413305234
- Product Dimensions: 22.9 x 18.1 x 2.6 cm
- Amazon Bestsellers Rank: 619,672 in Books (See Top 100 in Books)
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19 reviews
53 of 54 people found the following review helpful
Good, but ....
4 July 2003
Format:Paperback
This book is a good general overview, but it misses some important stuff that someone who is generally unfamiliar with the publishing business will need to know before attempting to start a magazine.
I found the book lacking in the basic details I needed to know, such as where to find distributors, how to get a UPC code, how to recruit new writers, etc. For a basic overview and particularly for the marketing side of owning a magazine (which is very important), I'd recommend this book. For the nuts-and-bolts stuff I'd recommend the e-book, "How Not to Start a Magazine," published by Palfrey Media ...
35 of 37 people found the following review helpful
Not perfect, but pretty darn close.
5 Feb 2003
Format:Paperback|Amazon Verified Purchase
Other than not saying much about design or providing statistical information, this is about as good as a book for this topic can get.
I found the information regarding circulation and subscriptions to be of especial help from a hands-on viewpoint. Note that James Kobak in How To Start A Magazine and Publish It Profitably takes a more statistical view which also is of vital importance, but he lacks the down-to-earth manner of Cheryl Woodard. It's a shame the two couldn't get together and combine both views!
What I found of less value was the chapter about raising money and managing employees. Frankly, such topics could be removed and the book would suffer no a whit.
She did a great job discussing internet publishing and should expand on the topic in the next edition.
Cheryl was a co-founder of PC Magazine and MacWorld and certainly understands the business aspects. Readers need to understand this. They also, though, could use lay-out help, say by the inclusion of examples and templates on a companion cd that could also list the web sites she refers to. Then, you would have a book that would be pretty close to perfect!
Again, I heartily recommend this book!
23 of 25 people found the following review helpful
Falls Woefully Short
14 Jan 2005
Format:Paperback
Starting a magazine, as I have done, requires more than just an editorial plan. Woodard's book does a nice job of establishing what needs to go into an editorial plan but it completely ignores production issues, printing, advertising and funding. It's a little like telling someone how to design a car without mentioning that in addition to nice upholstery and great body work it needs an engine and tires. Put another way, she only talks about the part of the iceberg you can see.
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