The fast and easy way to start and run an online business Starting an online business is no longer a novelty. It′s a fact of life for individuals and established companies alike. The good news is that e–commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it′s thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start–up cash, computer equipment, and a little help from the practical, hands–on information in Starting and Running an Online Business For Dummies. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; Starting and Running an Online Business For Dummies is just what you need to succeed. You′ll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e–business site structure and style is vital, techniques on attracting and keeping customers, and much more. Advice on how to get your business on the Web quickly and economically Completely revised and updated Includes the latest information on web hosting, search engine optimization, pay–per–click advertising, harnessing the power of social media marketing, and more Whether you′re a budding entrepreneur or a small business owner looking to expand your business online, this up–to–date and easy–to–follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down.
Kim Gilmour is a freelance journalist and author specialising in technology and the internet. Her latest books are "Spotify for Dummies" and "Starting and Running an Online Business for Dummies 2e" (co-author, UK).
Kim has been demystifying the world of tech since 1998 for both consumers and small businesses. She has worked in senior editorial roles at prominent computing publications across the UK including the biggest selling title, Which? Computing, and the much-missed Internet Magazine.
After going freelance in 2008, she moved into the world of writing books.
She is the author of:
-Spotify for Dummies
-Digital Photography for the Older and Wiser
-Starting and Running an Online Business for Dummies UK 2e (co-author)
-eBay.co.uk Business All-in-One For Dummies (co-author)