- Paperback: 384 pages
- Publisher: John Wiley & Sons (30 Mar 2007)
- Language English
- ISBN-10: 0470057688
- ISBN-13: 978-0470057681
- Product Dimensions: 18.7 x 2.2 x 23.4 cm
- Average Customer Review: 3.4 out of 5 stars See all reviews (5 customer reviews)
- Amazon Bestsellers Rank: 55,133 in Books (See Top 100 in Books)
- See Complete Table of Contents
Starting and Running an Online Business For Dummies
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Product Description
Product Description
Whether you’re a budding entrepreneur or a small business owner looking to expand your business online, this up–to–date and easy–to–follow guide covers all the essentials you need to know set up a website and start trading quickly and profitably. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales and stay ahead of the competition, this book is just what you need to succeed.
From the Back Cover
Whether you’re a budding entrepreneur or a small business owner looking to expand your business online, this up–to–date guide covers all the essentials you need to know to set up a Web site and start trading quickly and profitably. With strategies to help you identify your market, design your Web site, use new technology, trade securely, and stay ahead of the competition, this book is just what you need to succeed.
Inside This Book
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews
Most Helpful Customer Reviews
70 of 70 people found the following review helpful
Format:Paperback
I bought this book and was only slighlty hesitant about labelling myself a dummy. The book is infact not just for people with no experience, I have already created my own website before and was looking at a more general book that could tell me the legal and financial aspects of running an e-business, and this book did just that.
The book doesnt offer much in the way of programming for your website and merely gives you ideas on this front and advice on which programming suite to use. The book however I found to be a brilliant source of the 'important' information. It tells you how to get your website registered with a host, sort through the legal stuff such as trademarking, set up a payment system and create a merchant account. Absolutely fantastic. This was for myself just what I needed and having read the book skimming through it in a day I now feel confident that I could put my business online.
This is a cost effective must have for anybody thinking of setting up a business online or doing general research into what it would require to do so, whats more its right up to date and the websites the book refers you to are very useful and often essential for creating your website. Definitely not for dummies as if your smart enough to buy this book you'll be well on your way.
The book doesnt offer much in the way of programming for your website and merely gives you ideas on this front and advice on which programming suite to use. The book however I found to be a brilliant source of the 'important' information. It tells you how to get your website registered with a host, sort through the legal stuff such as trademarking, set up a payment system and create a merchant account. Absolutely fantastic. This was for myself just what I needed and having read the book skimming through it in a day I now feel confident that I could put my business online.
This is a cost effective must have for anybody thinking of setting up a business online or doing general research into what it would require to do so, whats more its right up to date and the websites the book refers you to are very useful and often essential for creating your website. Definitely not for dummies as if your smart enough to buy this book you'll be well on your way.
Format:Paperback|Amazon Verified Purchase
Book was full of useful tips and information - not an exhaustive work, but an excellent starting point for anyone wanting or thinking of setting up an online business.
5 of 7 people found the following review helpful
Format:Paperback
Pure and simply it's a bit out dated to be honest, especially with Google so recently changing the algorithms they use which basically determine your success online.
Most Recent Customer Reviews
OK but not that good
Rather basic and jumps around in that it does not really get to grips with the basic technology and fails to deal with the incredible level of competition on the web. Read more
Published on 25 May 2009 by Raj
Its all good
well, yep i would say its worth it, it widens a beginners perspective on things, although now there are so many web site kits that have the same info in them and teach you whilst... Read more
Published on 21 April 2009 by Mr. J Osborne
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