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Starting and Running a Business All-in-One For Dummies Paperback – 29 Jul 2011


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Product details

  • Paperback: 748 pages
  • Publisher: John Wiley & Sons; UK Edition, 2nd Edition edition (29 July 2011)
  • Language: English
  • ISBN-10: 1119975271
  • ISBN-13: 978-1119975274
  • Product Dimensions: 18.7 x 4.1 x 23.5 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Bestsellers Rank: 3,654 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

Your one–stop guide to starting, running and growing a successful business

What if all you had to do was snap your fingers to conjure up a first–class business advisor whenever you needed one? This amazing all–in–one guide gives you that power. It brings together specialists in finance, bookkeeping, planning, marketing and sales, staffing, taxation and more, all of them eager to share their hard–won expertise with you. That′s right for less than the price of a takeaway for two, an all–star team of business experts is yours to command. Wizard hat not included.

  • Travel from conception to first steps test the viability of your idea, suss out what you need to get it off the ground, then get your business off to a flying start!

  • Master money matters master financial basics, including how to locate and secure financing, write a financial plan, manage cash flows, create budgets, perform forecasting and more

  • Staff for success get the lowdown on how to find, manage, motivate, compensate and hold onto the best people, while staying on the right side of employment law

  • Do it for the record the ins and outs of bookkeeping, profit and loss statements, filling in and filing key tax documents and developing balance sheets

  • Get the word out conduct effective marketing and advertising campaigns on any budget, write killer press releases, create a great website, set up an e–business and expand your customer base

  • Be an empire builder expand your product or service offerings and open satellite shops, branch offices and franchises

Open the book and find:

  • Ways to identify new business opportunities

  • How to put together a business plan

  • The scoop on securing the financing you need to get started

  • Expert advice on bookkeeping and financial forecasting

  • Tips on finding, managing and retaining excellent staff

  • Guidance on critical legal aspects of running a business

  • Information on marketing and selling your products or services

  • Clear advice on growing and expanding your business

6 books in 1

  • Planning Your Business

  • Sorting Out Your Finances

  • Finding and Managing Staff

  • Keeping on Top of the Books

  • Marketing and Advertising Your Wares

  • Growing and Improving Your Business

About the Author

Colin Barrow is a strategic advisor and the author of more than 30 books. He has held senior staff and line positions in business, was head of the Enterprise Group at Cranfield School of Management for ten years, was a non–executive director of a high–tech venture capital fund and has served on government task forces.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

4.6 out of 5 stars
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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Well Red on 17 Sept. 2013
Format: Paperback Verified Purchase
Needed a book to help get our son's carpentry business going.
The book gave us help in simple terms to get things going.
Used it conjunction with "Starting and Running an Online Business For Dummies"
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2 of 2 people found the following review helpful By L. P. Camobell on 29 Aug. 2013
Format: Paperback Verified Purchase
Only on to book 2 - only 4 more to go,,, Its certainly not a "dummies" guide as the information inside it is very detailed.
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2 of 2 people found the following review helpful By Valerie Ann Kitchener on 21 Aug. 2014
Format: Paperback Verified Purchase
Just finished and feel like I got a business degree. Dummies have done it again! Now, where's Lord Sugar's telephone number...
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1 of 1 people found the following review helpful By flo ferrier on 26 Jan. 2015
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Great book so much information a good book if your starting your own business and need guidance. It's a pity it's called for dummies as we are not dummies just need guidance on a new venture. Worth a buy.
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8 of 10 people found the following review helpful By Fidz on 28 July 2012
Format: Paperback Verified Purchase
Love Love Love this book. I'm currently looking to start my own business and I have been to so many workshops and seminars but I found quite a lot of the info in this book, if not more. I'm SO happy with this book that I would DEFINITELY recommend it to anyone not just start ups. The delivery was also super fast. Thanks
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1 of 1 people found the following review helpful By Mr. G. J. Rhys-davies on 20 Sept. 2014
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very good reference and introduction to get you thinking in the right areas!
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1 of 1 people found the following review helpful By D. Mc on 17 Sept. 2014
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Good book like all it this range. Just makes thing that bit simpler.
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1 of 2 people found the following review helpful By makeup lady on 5 Nov. 2012
Format: Paperback Verified Purchase
I bought this as abit of an eye opener whilst starting up my new venture. It is good however, it would have been better suited to someone with a better budget. In retrospect what I should have bought was a book on marketing for a new businesses.

I hope this helps.
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