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Product details

  • Paperback: 434 pages
  • Publisher: John Wiley & Sons; 1 edition (9 Oct. 2009)
  • Language: English
  • ISBN-10: 0470524529
  • ISBN-13: 978-0470524527
  • Product Dimensions: 18.8 x 2.3 x 23.6 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 471,289 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

Making Everything Easier!

Starting an iPhone® Application Business for Dummies

Learn to:

  • Find your niche, develop a great idea, and build your brand

  • Develop a business model and revenue strategies for success

  • Build your development team from the ground up

  • Use marketing and pricing surveys, reviews, and blog marketing

Aaron Nicholson

Joel Elad

Damien Stolarz

Make money from your Phone app ideas with this easy–to–follow advice!

Got some great ideas for iPhone apps? Here′s how to turn them into a profitable business. This friendly guide helps you learn what goes into a successful app, how to price and market it, what the App Store expects from you, and even how to build a successful business team. You bring the ideas, and this book will help you with the rest!

  • What′s out there test the business climate, learn about the development platform, and see how others have succeeded

  • The incredible iPhone thoroughly understand its unique capabilities

  • Who′s your customer? get a clear picture of the niche your apps can fill and learn to reach your customers

  • Make it sticky find out what makes an app so appealing that users stick with it

  • Development dos and don′ts learn how to plan your app, test thoroughly, anticipate development costs, and keep it legal

  • Pricing peculiarities examine revenue models, learn how to price your apps, and see how "free" can actually pay off

  • Get buzzy build "buzz" with demo YouTube videos, blog entries, reviews, and endorsements

  • Brand it get tips on creating and reinforcing your brand image

Open the book and find:

  • How to get users to promote your app

  • What kinds of apps generate the most interest

  • How to protect your idea

  • Why you might want to give your app away

  • Tips on choosing your team

  • How to register as an Apple developer

  • Advice on estimating development costs

  • When to pay for advertising

About the Author

Aaron Nicholson is an interactive media designer/developer who has developed online properties for Fox, Warner Brothers, and Disney.

Joel Elad covers online store sales for Entrepreneur Magazine and contributes to

Damien Stolarz has written books on technology topics from video blogging to car hacks.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Tony S on 27 Jan. 2010
Format: Paperback
Great book full of ideas and strategies. Works well as a guide for someone assembling a team to launch an app, or for developers who need more advice on how to market software than how to make it. It may gradually become outdated, but is still very relevant to today's market.
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3 of 3 people found the following review helpful By Kafusha on 17 Mar. 2011
Format: Paperback
Some good ideas and concepts on how to get your business going and how to market your applications. Well worth the money.
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2 of 2 people found the following review helpful By Me on 26 Jun. 2013
Format: Paperback Verified Purchase
Reasonable book. Not ground breaking but gives useful insight and a good guide as to what to do.

A definite read if you are looking for a place to begin.
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Most Helpful Customer Reviews on (beta) 31 reviews
16 of 16 people found the following review helpful
Great guide to a dynamic industry 7 Feb. 2010
By Robert Eidson - Published on
Format: Paperback
Are you interested in learning about how to monetize an iPhone app? Then this is your book. Unless you're a C++ "Cocoa-touch" programmer, then you won't be designing or creating applications. If you're like me, you know enough to know that you need to hire and manage someone to do the programming. This book covers project mangement, and everything else you should think about when designing your iPhone application.

In particular, this book covers the marketplace, business offering, terminology, success rules, and Apple protocols for both the design and submission process. In addition, if you're new to the business world, this book covers many of the basics of establishing the enterprise.

I currently own a magazine, and am building an iPhone application. This guide was helpful and I would strongly consider reading any other guides written by Aaron Nicholson, Joel Elad, & Damien Stolarz.
8 of 8 people found the following review helpful
Excellent Resource 22 Dec. 2009
By Design Diva - Published on
Format: Paperback
If you're interested in getting a comprehensive overview of the iPhone application world this book does that. It is great resource for those of us who are not development wizards, nor trying to be. If you want a book on how to write a code, find another. This one provides good, solid information on starting an application business--planning, marketing and selling. Well written and easy to understand. Looking forward to the next update of this book.
6 of 7 people found the following review helpful
A Guide for the Small Business Developer 17 Dec. 2009
By Jerry Palmerino Jr - Published on
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Full-blown software development companies probably aren't interested in what this book has to offer. They probably already have the expertise in-house.

What this book offers is advice for the first two phases of the software development life cycle (SDLC). They are Planning and Analysis. For example, this book offers advice on coming up with your idea, sizing up competitors, and putting together the application requirements. It also covers getting setup to be an Apple iPhone developer and the ins and outs of the App Store process.

Other topics include tips and best practices for putting together a development team, estimating costs, and budgeting. Marketing you app is also discussed.

So is this book worth reading? Yes, but one can figure out the App Store process, code an app (with the right skillset of course), and begin selling on the App Store without this book. Apple's own guides and documentation do a fair job walking you through the steps. I am such a developer, and started selling an app in the App Store prior to this book's publication.

Overall, this is a non-technical book that new App Store developers may find useful from a business perspective. It does a good job at summarizing all the steps not related to the actual code development.
6 of 7 people found the following review helpful
Not the business - needs updating 12 May 2012
By Mike - Published on
Format: Paperback Vine Customer Review of Free Product ( What's this? )
When this book hit the market the iPhone App as a business was already dying. Trying to get new apps onto the Apple app store is very difficult now and the restrictions and limitations make it a much more risky proposition than when the authors thought about writing this book. Since the book was written the iPhone 4 has been released and iPads have hit the market place.

Many factors have changed about the marketplace for apps, both from a development and operation stand point. Market saturation is now a major issue for an iphone app based business. This means finding a channel to potential customers that is not already flooded is going to be a major risk for a business, as developing apps is quick and easy. The risk of someone with a better channel taking your idea and marketing it better is therefore an added risk, and therefore cost if you are going to try to mitigate with patents and legal action.

The basic information may prove helpful to someone new to general business, but it needs to updated to be useful for its target audience.
4 of 5 people found the following review helpful
Comprehensive Look At Most Aspects of the iPhone App Business 22 Dec. 2009
By Glenn R. Howes - Published on
Format: Paperback Vine Customer Review of Free Product ( What's this? )
One measure of a book's usefulness is the number of things it teaches the reader. I've been a registered iPhone developer from the beginning, have a few modest apps in the app store, and have written fairly successful apps for third parties, and I definitely learned things from this book. This book is chock full of ideas, and ideas on getting the idea that becomes the next big app. How to scout out what others are doing, right and wrong and find the biggest juiciest market opportunity you can find. How to spec out an app. Hire a designer. Higher a coder. Pay people. Decorate your offices. Deal with lawyers. How to start viral marketing campaigns, write a press release, send non Spam mailings...

In other words, it's pretty comprehensive. As a coder, I've tended to avoid all the drudgery outlined in this book, and that's probably why my apps have not been monetary successes. If I had followed these guidelines, chosen projects with broader appeal in proven categories, used professional help for the parts I am not qualified at (like sound design), and then followed through with the comprehensive marketing techniques given in this book, then maybe I'd be making some money. Making quality apps is not enough, they have to be quality apps a large number of people want, and apps which those people know about.

The book is not about actual development, which is fine, and the chapter about learning about development (Chapter 9) could have been done away entirely as being gratuitous. Plenty of other material on actually writing apps. Too much sometimes.

It's also filled with filler. Sometimes you read a book and think the author was paid by the word. A tighter, smaller book would have been appreciated. Still, a solid 4 for all the effort in compiling this information. Certainly saved me time.
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