I personally found this book a extremely useful. As someone who had the talent to make and decorate cakes, but no knowledge of business or what was required to start a home run cake business, this book was a fantastic guide. It lists out, step by step, all the things you need to consider and where to start, some things were obvious, some things i had not even thought to consider. I found myself reading this book a couple of times and almost using it as a check list to get my business started. For me, one of the most useful books, i have ever bought.