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Product Description
How to create a profitable, sustainable business developing and marketing iPhone apps
iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively.
Starting an iPhone Application Business For Dummies provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market.
- Identifies what goes into a successful iPhone application business
- Helps you find the market niche your applications can fill, market and promote your business, and build your brand
- Explains how to develop a pricing strategy, build your applications efficiently, and get them into the App Store
- Explores finding a sustainable revenue model, including free trials, social media models, ad–based revenue models, and subscription models
- Demonstrates effective ways to provide service and support to customers
- Written by a team that combines knowledge of iPhone app development with sound business experience
Starting an iPhone Application Business For Dummies can help you turn your ideas into income.
From the Back Cover
Making Everything Easier!
Starting an iPhone® Application Business for Dummies
Learn to:
Find your niche, develop a great idea, and build your brand
Develop a business model and revenue strategies for success
Build your development team from the ground up
Use marketing and pricing surveys, reviews, and blog marketing
Aaron Nicholson
Joel Elad
Damien Stolarz
Make money from your Phone app ideas with this easy–to–follow advice!
Got some great ideas for iPhone apps? Here′s how to turn them into a profitable business. This friendly guide helps you learn what goes into a successful app, how to price and market it, what the App Store expects from you, and even how to build a successful business team. You bring the ideas, and this book will help you with the rest!
What′s out there — test the business climate, learn about the development platform, and see how others have succeeded
The incredible iPhone — thoroughly understand its unique capabilities
Who′s your customer? — get a clear picture of the niche your apps can fill and learn to reach your customers
Make it sticky — find out what makes an app so appealing that users stick with it
Development dos and don′ts — learn how to plan your app, test thoroughly, anticipate development costs, and keep it legal
Pricing peculiarities — examine revenue models, learn how to price your apps, and see how "free" can actually pay off
Get buzzy — build "buzz" with demo YouTube videos, blog entries, reviews, and endorsements
Brand it — get tips on creating and reinforcing your brand image
Open the book and find:
How to get users to promote your app
What kinds of apps generate the most interest
How to protect your idea
Why you might want to give your app away
Tips on choosing your team
How to register as an Apple developer
Advice on estimating development costs
When to pay for advertising
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Customer Reviews
In particular, this book covers the marketplace, business offering, terminology, success rules, and Apple protocols for both the design and submission process. In addition, if you're new to the business world, this book covers many of the basics of establishing the enterprise.
I currently own a magazine, and am building an iPhone application. This guide was helpful and I would strongly consider reading any other guides written by Aaron Nicholson, Joel Elad, & Damien Stolarz.
There are a bazillion apps out there now, but most of them are, as you probably know if you're reading this, junk. Finding the good ones can be challenging, but there is always room for more good ones and if you have a good one in you, this book will help you get your app noticed among all the clutter.
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