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Start-up: Silicon Valley Venture Story
 
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Start-up: Silicon Valley Venture Story (Paperback)

by Jerry Kaplan (Author)
4.8 out of 5 stars  See all reviews (6 customer reviews)

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Product details

  • Paperback: 322 pages
  • Publisher: Time Warner Paperbacks; New edition edition (16 Jan 1997)
  • Language English
  • ISBN-10: 0751517135
  • ISBN-13: 978-0751517132
  • Product Dimensions: 19.6 x 12.8 x 2 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon.co.uk Sales Rank: 993,076 in Books (See Bestsellers in Books)

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Product Description

Product Description

This account describes what can happen to a business venture in the fierce world of Silicon Valley when its timing is wrong, its technology too speculative and its market not yet ready. Computer scientist Jerry Kaplan auctioned his award-winning computer company "GO" in July 1994, after six fast-paced years in the start-up game accruing a value of $60 million. This book presents each stage of the "GO" venture, from the birth of the idea to the start-up game and war with Microsoft, and on to the final showdown.

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Customer Reviews

6 Reviews
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Average Customer Review
4.8 out of 5 stars (6 customer reviews)
 
 
 
 
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1 of 1 people found the following review helpful:
4.0 out of 5 stars A compelling insight into the technology business, 1 Jul 2002
By J. Curnow "jcurnow" (London, UK) - See all my reviews
(REAL NAME)      
Jerry Kaplan & Mitch Kapor's 1987 cross country flight seeded the idea of pen-based, hand-held computing that eventually meant Palm, iPaq & Treo would be household names.

Kaplan's book, however, tells of a battle to raise finances to make these dreams come true - battles that force the company to change partner's & direction with alarming regularity. What is clear, however, is the belief that pen-computing would change the way we use machines & that it was possible to take-on the might of Microsoft.

The name Silicon Valley Adventure doesn't note the Wall Street games that had to be played to keep the company & the people, for whom Kaplan seems to have unwavering loyalty, afloat. For GO, effective handwriting recognition on small machines was unattainable but they started a process that spawned a revolution.

A truly fascinating insight into the business of computing.

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5.0 out of 5 stars A great book for Entreprenuers, 22 Oct 2009
Start-up is the story of Jerry Kaplan's start-up, GO Corporation, and his attempt to create a market for pen-based computers in the late 80's and early 90's. The book is well-written with humor and emotion. Often, the story is quite personal to the author which makes it more compelling.

The most interesting part is the timing of the story: I feels like a dot-com era story but is set a decade earlier.
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5.0 out of 5 stars Absolutely Fabulous!!!, 18 Jul 2001
By nesko_jancic@hotmail.com (Hilversum, Netherlands) - See all my reviews
This book has humour, moral, action, story and everything in between needed to drag you in Silicon Valley-David-against-Goliath battlefield story. Kaplan brings the 300 pages long real-life adventure in your home. After reading it you will start to look differently to your work, the money and the fun you have from it. Jerry Kaplan is together with Po Bronson "the best of breed" computer industry story teller. Only my grandma could make it this good, but than you need to be four years old again! Enjoy
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Most Recent Customer Reviews

5.0 out of 5 stars Compelling tale of an Hi-Tech start-up
Being in the process of starting a Internet start-up, I really enjoyed this book, 'cause it provides a fascinating and true story of life in the Hell of uncertainess. Read more
Published on 3 Feb 2000 by boomer3000@tin.it

5.0 out of 5 stars A rollercoaster thriller of a novel.
A rivetting read from start to finish. How a germ of an idea started amongst friends and took off to become a company in it's own right. Read more
Published on 25 Nov 1999

5.0 out of 5 stars You'll want to quit your job and visit the bank manager ...
A great book, and a beacon of hope for idiots (like me) who start their own companies hoping to make their fortune. I say a "beacon of hope" because ... Read more
Published on 25 Mar 1999

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