Start Your Own Personal Training Business (Startup)
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Each book in Entrepreneur Magazine's Startup Series provides all the tools an enterprising individual needs to start, run and grow today's most profitable businesses. Each book in the series focuses on a different hot business idea and provides step-by-step instructions for guidance through every state. The reader learns how to handle everything - conducting market research, choosing a location, financing, buying equipment, finding customers, hiring employees and much more. Each book contains cost-cutting ideas, common mistakes to avoid, tips for smart operations and lists of helpful resources. Also included are useful sample forms, plus checklists and worksheets that will guide the reader through every aspect of the startup process. Personal trainers are not just for athletes and the rich and famous anymore. More and more regular people are realising they need help to get back into shape and are willing to pay the price - creating a boom in the fitness industry. A skilled personal trainer with sound credentials and strong interpersonal skills can easily earn a fortune. This book is for anyone who wants to cash in on this phenomenon, whether by starting a part-time personal training business, a full-time solo operations, or a substantial company with a full stable of trainers and an exercise studio.
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5 of 5 people found the following review helpful
Format:Paperback
This is a very informative book to read if you're considering a career as a personal trainer. I've been in the industry for quite a while and still found it a worthwhile read. There was really not one chapter in this book that I didn't feel I benefited from reading. If you are new to the personal training industry or are considering fitness as a career, this is a great book to start with.
One aspect of training this book does not cover, which is fine because that's not what this book is for; is the selling side of personal training. That's right, your new personal training position has very much to do with sales. I still remember having to sell my first client personal training sessions, I had no idea what I was doing nor that I was doing sales when I signed up to be a trainer. It's not that bad once you get the hang of it, just remember that helping people is the name of the game. I would suggest looking into some type of book that teaches you how to sell, makes things much less stressful. Here are two good books on the subject:
1) The Personal Training Sales Education Textbook: A simple and effective sales system designed specifically for the personal trainer in the health club. (Volume 1)
2) Selling Personal Training II: The Long Awaited Eft Program
One aspect of training this book does not cover, which is fine because that's not what this book is for; is the selling side of personal training. That's right, your new personal training position has very much to do with sales. I still remember having to sell my first client personal training sessions, I had no idea what I was doing nor that I was doing sales when I signed up to be a trainer. It's not that bad once you get the hang of it, just remember that helping people is the name of the game. I would suggest looking into some type of book that teaches you how to sell, makes things much less stressful. Here are two good books on the subject:
1) The Personal Training Sales Education Textbook: A simple and effective sales system designed specifically for the personal trainer in the health club. (Volume 1)
2) Selling Personal Training II: The Long Awaited Eft Program
1 of 1 people found the following review helpful
Format:Paperback
..one of the best that I've seen on this topic. It was out of print/ unavailable for months so seems to be in some demand.
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