- Mass Market Paperback: 272 pages
- Publisher: Prentice Hall; 1 edition (7 Jun 1999)
- Language English
- ISBN-10: 0136032753
- ISBN-13: 978-0136032755
- Product Dimensions: 22.6 x 15.2 x 2 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 751,179 in Books (See Top 100 in Books)
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Product Description
Product Description
Start Your Own Coffee & Tea Store guides you through the necessary steps to set up this profitable business. Learn how to find the best location for your venture; create a successful coffee and tea store; set up a beverage pushcart; develop a profitable product mix; finance, license, and staff your business; and market your store effectively.
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First Sentence
The 1980s were referred to as America's "entrepreneurial era." Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The 1980s were referred to as America's "entrepreneurial era." Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
32 of 41 people found the following review helpful
Format:Mass Market Paperback
This book starts with the basic and covers everything! The book is organized into 21 chapters in addition to appenixes. It will get your brian crankin' ideas about the business you may want to start and get you questioning yourself. This book includes a self-evaluation for the entrepreneur and tells how to form a business plan. I highly recomend this book weather you are planning to start your first business or a second.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
9 reviews
34 of 34 people found the following review helpful
Don't bother
6 Dec 2000
Format:Mass Market Paperback
The publisher took a generic book on small businesses, threw in the odd coffee & tea reference, slapped on a cover with a coffee cup and viola! a new marketing niche... No specific tea information is included at all. Even the standard business info is done better in other books- save your money and buy one of those.
35 of 38 people found the following review helpful
Less than meets the eye.
28 Jan 2000
Format:Mass Market Paperback
I cannot in truth reccomend this title to anyone else. The vast majority of the book is standard small business / resturant material. Only a very tiny portion is devoted to Tea specific material. (And that portion is not very useful to anyone who knows Tea.)
13 of 13 people found the following review helpful
worst book I've bought
9 Aug 2004
Format:Mass Market Paperback
The first line of the preface should tell you everything you need to know about this book: "Start Your Own Coffee and Tea Store is the result of many hours of in-depth research into the mail order industry."
Uhh... okay. You'll quickly discover that this is a generic book tweaked just a bit for the coffee business. You'll find anecdotes about carpenters, wildly varying numbers about the profitability of this business, and such sage advice as, "Although it is still possible to rent telephones through certain telephone companies, the best bet is to buy your own. They are inexpensive, come in a variety of styles and colors, and are generally covered by a warranty."
The information in here is dated (1994) and, given the inconsistencies of dollar figures from chapter to chapter, I have no idea if it was ever accurate. Despite the listing in Amazon.com, nobody had the courage to even sign their name to this book -- there's no author listed anywhere, neither on the cover nor anywhere inside.
I'm planning to return this book, if I can. Given that there were some marks in it when I purchased it, I'm pretty sure someone else had bought and returned it before me.
Uhh... okay. You'll quickly discover that this is a generic book tweaked just a bit for the coffee business. You'll find anecdotes about carpenters, wildly varying numbers about the profitability of this business, and such sage advice as, "Although it is still possible to rent telephones through certain telephone companies, the best bet is to buy your own. They are inexpensive, come in a variety of styles and colors, and are generally covered by a warranty."
The information in here is dated (1994) and, given the inconsistencies of dollar figures from chapter to chapter, I have no idea if it was ever accurate. Despite the listing in Amazon.com, nobody had the courage to even sign their name to this book -- there's no author listed anywhere, neither on the cover nor anywhere inside.
I'm planning to return this book, if I can. Given that there were some marks in it when I purchased it, I'm pretty sure someone else had bought and returned it before me.
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