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Start Your Business: Week by Week [Paperback]

Steve Parks
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Table of Contents

The book will have 26 sections, with one for each week in a six-month period.

Each section will include:

  1. Narrative describing what needs to be done in that stage, how and why.
  2. A checklist of jobs to do during the week for you to tick off.
  3. Contact details that you will need to complete the stage, eg Customs and Excise, Inland Revenue, etc etc. In some cases these will refer to a section at the back for local information in different UK regions, such as Business Links, Business Angels clubs, Banks etc. The narrative will include advice on what questions you need to ask these people, what to tell them etc.
  4. Glossary of terms used in this section, and that might be used by the people you call.
  5. Quotes from inspirational people, entrepreneurs etc.
  6. A list of common mistakes people make in this stage, including examples from well known entrepreneurs.
  7. Tips from entrepreneurs who have been there done that, and professional advisers.
  8. Notes on differences, or extra things to consider, if your business is in specialist sector e.g. retail, manufacturing, catering.
  9. If necessary, examples of letters and forms you have to write or fill in.






How to use this book

The Website

A few warnings before you start…


Week One: Getting Ready


Using your workspace

Identifying your local business support service

Scan through this book and prepare for the weeks ahead


Week Two: Think About Your Dreams

Think about what?

How do I do that?

What should I daydream about?

So many questions!

Turning mind pictures into real pictures

More than pictures

Is there really any point to this?

What do I do with this picture of the future?

To finish the week

Next week


Week Three:  Where Are You Now?

The current reality




What do you know?

Who do you know?


Week Four:  Start Learning and Start Work

Sharpening your entrepreneurial skills

Find out about local banks and accountants


Week Five:  Find and Develop An Idea

Your business idea

Emma's idea

Following up from previous weeks


Week Six:  Take Your Idea to the World

Communicating your work of genius

Test your pitch on yourself

A word of caution

Telling other people about your idea

Improving your idea

Starting to think of a name for your business

Arrange meetings with bank managers


Week Seven:  Customers

What type of business are you?

What industry are you in?

What marketplace are you going to be operating in?


Becoming an expert

Looking for customers

Look your customer in the eyes

Your business plan

Writing the 'Customers' section of your business plan


Week Eight:  Management

Decide on roles

Decide on pay


Writing the 'Management' section of your business plan


Week Nine:  Sales

Meeting the bank managers

Selling your services

Emma and Alan


Week Ten: Resources 1

Remember you are flying a kite




Week Eleven:  Resources 2



Writing the 'Resources' section of your business plan

Meeting your shortlist of accountants


Week Twelve:  Suppliers

Getting information

Understanding pricing

Writing the 'Suppliers' section of your business plan


Week Thirteen:  Competitors

Who are your competitors?

Writing the 'Competitors' section of your business plan

New ideas?


Week Fourteen:  Planning to Avoid Trouble

What could cause a challenge to your business?


Planning for these challenges and trends

Don't panic!



Week Fifteen:  Forecasting for Profit

Will you register for VAT?

Setting your prices

Forecasting your sales

Emma and Alan

The Profit Forecast

The moment of truth

Think about your company structure


Week Sixteen: Forecasting Cash Flow

The Cash Flow Forecast

How does it look?

Funding your business

Back to your forecasts

Emma and Alan


Week Seventeen:  Finishing the Plan

Executive Summary

Test your plans on others


Week Eighteen:  Send the Plan Out

Time to reflect

Decide on your company structure

Emma and Alan

Send it off!


Week Nineteen:  Sell and Promote

Get selling

Press coverage

Plan your weekly cash flow


Week Twenty:  Raise the Money

Meeting the bank managers

Investors: external

Investors: family and friends

Keep selling


Week Twenty-One:  Start Your Business


Get legal advice

Registering your company

Domain names

Start getting your other resources in place

Keep selling


Week Twenty-Two:  Do the Important Things

Opening supplier accounts

Register with the Inland Revenue

Is there anyone else you need to register with, or comply with their regulations?

Keep selling


Week Twenty-Three:  Last Few Forms

Registering for VAT

Issuing shares to investors

Emma and Alan

Keep selling!


Week Twenty-Four:  Final Preparations

Taking stock


Emma and Alan


Week Twenty-Five:  Launch!

B2C business

B2B business

Emma and Alan


Week Twenty-Six:  Up and Flying!

Keep selling

Keep your customers

Keep learning

Keep proper records

Keep checking your progress against your plan

Keep going

Keep in touch

Racing Greens


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