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Start Your Own Business 2011 (Startups) Paperback – 28 Oct 2010


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Product details

  • Paperback: 320 pages
  • Publisher: Crimson Publishing; 3 edition (28 Oct 2010)
  • Language: English
  • ISBN-10: 1854586068
  • ISBN-13: 978-1854586063
  • Product Dimensions: 16.9 x 2.1 x 23.4 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 356,335 in Books (See Top 100 in Books)

Product Description

Book Description

Simply the most up-to-date guide to setting up a business

From the Publisher

Introduction

WHAT'S IN THIS CHAPTER
-What are the elements of a successful business? In this chapter we profile four successful, inspiring businesses, learning what drove them to start up, the challenges they faced along the way and the key lessons they learnt.

Still a good time to start up...
If you have picked up this guide and are reading this page, the chances are that you are thinking about starting your own business. And, despite whichever direction the prevailing economic wind is blowing in, you are not alone. Until the recession in 2008, more and more people were feeling the entrepreneurial urge. More than 200,000 new businesses registered for VAT (value-added tax) in 2007, according to the latest government statistics in November 2008 - a rise of 23,700 over 2006.

Although the 2008 figures won't be available until late 2009, indications are that there will be only a small decline in VAT registrations, despite de-registrations - those companies going out of business - expected to increase significantly, according to the Department of Business, Enterprise and Regulatory Reform. This is because many people who have lost their job are starting up on their own.
Despite the downturn, small- and medium-sized businesses remain a key driver of the UK economy. The days of hundreds of large companies employing thousands of staff are no more. The number of aspiring entrepreneurs starting small businesses has surged in recent years, and their companies now make up 99.9% of the total businesses in the UK, and are responsible for almost half of the UK's workforce.

Starting a business in a recession - pros and cons

Reasons not to start in a recession
1. People are spending less money
2. It will be harder to raise money
3. It feels risky at a time when everyone is scared of risk
Despite the downturn, small- and medium-sized businesses remain a key driver of the economy

Reasons not to start in a recession
1. It is cheaper to start now than at any other time
2. So it needs less cash to start than at any other time
3. Your opportunity cost is small
4. People and businesses still consider some new options
5. Creative non-cash deals easier to do e.g. partnerships
6. Easier to hire great staff/consultants
7. Your positive energy amid a sea of depression will stand out
8. Cheap acquisitions
Technology has advanced to such a stage, it's now possible to start a global business from a laptop, forcing the entrepreneurial doors wide open to everyone from teenagers to the retired and those who quite sensibly want to dip their toes in the water (or at least on eBay) before taking the plunge. There's also a greater range of finance available to help make your entrepreneurial dreams a reality than ever before. Even though some of the key sources of finance, such as banks and equity investors (which take a stake in your company in exchange for finance) have been badly hit by the credit crunch, and are investing less in new businesses, money is still available. So if your idea is good enough - and presented in the right way - people will want to invest in you. (For a detailed discussion of finance options, see Chapter 4). What's more, if you can gain investment in tougher economic times, it's tantamount to a rubber stamp of success.

There has also never been so much help and information for people who are thinking about striking out on their own, and the government has never been so geared to encourage enterprise. The National Enterprise Academy, which will open its doors in September 2009, will deliver the UK's first full-time accredited courses in Enterprise and Entrepreneurship. It is the brainchild of Dragon's Den entrepreneur Peter Jones and its aim is to give students - aged from 16 to 18 - the skills, experience and support to learn how to set up and run successful and innovative businesses, or to become enterprising employees, helping to grow existing businesses - skills that can be used across any business sector, and skills for life. --This text refers to an out of print or unavailable edition of this title.


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Customer Reviews

4.2 out of 5 stars
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Most Helpful Customer Reviews

10 of 10 people found the following review helpful By P. Lomax on 4 Feb 2010
Format: Paperback
It's great that this book is focussed on the current climate and the practicalities of trying to start a business in 2010, rather than just a general guide. Comprehensive and clearly well-researched it pulls no punches, telling you the pros and cons of setting up this year. You might think there's no pros at all at the moment but thigns lie it's cheaper to start now than at any other time, low opportunity cost, easy to hire stuff...all really important positives. It's now possible to run a successful global business from your macbook so there really is no excuse!
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8 of 8 people found the following review helpful By Miriam Bridge on 26 Feb 2010
Format: Paperback
this is brilliant for anyone thinking of starting a business, or wanting to find out what's involved in doing so. Really easy to follow, it's got tips on ideas for startups (with examples), case studies soo you can learen what people have actually done, as well as advice on building a marketing plan. Really a great resource to have.
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5 of 5 people found the following review helpful By Amazon Customer on 3 Mar 2010
Format: Paperback
This is an updated version of what should and can be done to start a business in these economic times, including an outline of possible business ideas. This handbook explains all areas when considering not only progressing your idea but also identifying if you have the ability to tackle the task of starting up and keeping up and running. You know that this is an ideal time to start up, because if it works now the good times are ahead and then you will have the experience and stamina.
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1 of 1 people found the following review helpful By Rob on 9 Sep 2011
Format: Paperback
The content of the book itself is very good indeed; comprehensive, detailed and practical.
However, at least three double page spreads have misprinted, leaving them blurred and barely readable, which is disappointing to say the least, as this seems to be a very basic error to make.
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1 of 1 people found the following review helpful By J. Wilkinson on 4 Aug 2011
Format: Paperback
This is a very informative and easy read that is up to date with current markets and trends.

I have little business knowledge hence me buying this book and appreciate the authors use of simple language and to the point explanations, without waffling or using too much jargon. I too, like how the book uses bullet points to break down information or present lists of things you should do/consider. Also, where there are topics that could be delved deeper, in the margin you will find a 'Want to know more...' box, where a reference is offered. It also includes 'Expert Opinion' and 'In my experience', which offers insight to how other, male and female entrepreneurs set up their own business' and made them a success.

Overall, this book has been a great purchase. I pick it up frequently if I have an idea or am insure about something. It has been of enormous help, providing good advice and honest opinions and has given me the confidence to start putting my own business plan together.

Good luck with yours!
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1 of 1 people found the following review helpful By juanrose on 9 April 2011
Format: Paperback
This is a great book for those interested in starting up their business this year. What I love is it takes what other Crimson books do well -inspiring stories of how businesses started from someone's shed to ultimately achieve business domination- and puts them next to credible tips on surviving in today's recession.

The numerous case studies in each chapter are a fantastic reminder that others had been through the process and had, importantly, succeeded. It was highly informative with references to resources, organisations and legislation that every budding entrepreneur would need to consider. It really was a comprehensive guide to financing a startup, creating an online presence and, the fundamentals of writing your business plan.

I would recommend this book to others who are new to this arena interested in comprehensive guidance that is relevant - something I believe is key.
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6 of 7 people found the following review helpful By Mr. P. J. Appleby on 14 Jan 2010
Format: Paperback
This book is full of very good advice, if you want to go it alone, this is a brilliant start to be your own boss.
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