Why do you do what you do? Why are some people and organisations more innovative, more influential and moer profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King, Steve Jobs and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act and communicate in the exact same way - and it's the complete opposite of what everyone else does. Sinek calls this powerful idea 'The Golden Circle' and it provides a framework upon which organisations can be built, movements can be lead and people can be inspired. And it all starts with WHY. Any organisation can explain what it does; some can explain how they do it, but very few can clearly articulate why. WHY is not money or profit - those are always results. WHY does your organisation exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
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One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead (William Ury, Co-Author Of Getting To Yes )
A powerful and penetrating exploration of what separates great companies and great leaders from the rest (Polly Labarre, Co-Author Of Mavericks At Work ) --This text refers to an alternate Paperback edition.
A powerful and penetrating exploration of what separates great companies and great leaders from the rest (Polly Labarre, Co-Author Of Mavericks At Work ) --This text refers to an alternate Paperback edition.
About the Author
Simon Sinek teaches leaders and companies around the world how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and American Express, from Hollywood to the UN to the Pentagon. He resides in New York City.
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Most Helpful Customer Reviews
15 of 15 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
The overall concept of the book is great, however the book is extremely repetitive. It's ironic that the author didn't take his own advice and structure his book in a Why, How, What story arch.
4 of 4 people found the following review helpful
Format:Hardcover
Excellent book, written with such clarity and ease of understanding. I am very pleased with my decision to buy this book. Well worth it, really helpful. I would definitely recommend it for new business start ups as much as for seasoned executives who want to improve their (and their company)image, stay true to their beliefs and share with their customers as opposed to just hard-selling to them. Very interesting.
19 of 21 people found the following review helpful
Format:Hardcover
I saw the ted-talk by Simon Sinek and wanted to read more about his ideas. This book is easy to read and gives some interesting insights on how to communicate.
I have tested it at work and it works. I gave a talk at a conference recently and people congratulated me on the clarity of my presentation. Really, what I did was to start with why.
More interesting to me, I think that this book provided the secret of how one specific person I know (a genious in communication) actually behaves when he enters the stage.
I have tested it at work and it works. I gave a talk at a conference recently and people congratulated me on the clarity of my presentation. Really, what I did was to start with why.
More interesting to me, I think that this book provided the secret of how one specific person I know (a genious in communication) actually behaves when he enters the stage.
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Most Recent Customer Reviews
5.0 out of 5 stars
Open our mind
Without a doubt a must read for everyone who is serious about building and maintaining a strong robust developing company. Read more
Published 17 days ago by Wealth guru
5.0 out of 5 stars
Great read
Very prompt delivery. The book is such an informative and innovative read which I highly recommend people thinking about purchasing to most definitely do!
Published 23 days ago by Bookworm
1.0 out of 5 stars
Not really convinced that the main argument/concept is totally valid.
Some interesting points of view here but I really don't buy into many of the concepts and angles put forward by the author. Read more
Published 1 month ago by mike en vacance
5.0 out of 5 stars
It is about inspiration, but it is inspiring in its own right
I am always sceptical of words like 'inspiration' as they are frequently more hype than substance. But, on this occasion, it is exactly the right word to describe this book. Read more
Published 1 month ago by ian mapp
5.0 out of 5 stars
No words!
Totally change my entire perspective on business and actually on life. Amazing book, well written... Found second to be a light repeat on first but still have to give 5 stars. Read more
Published 2 months ago by Phil Anthony
4.0 out of 5 stars
Start with why
It all about giving a purpose to what you do. The book explains it really well. Thank you Simon Sinek
Published 2 months ago by Chirantha Kularatne
4.0 out of 5 stars
Great start but not all!
I read quite a lot of self-help, business books and this one gives some good "new" topics, and will work for most businesses. Read more
Published 2 months ago by MarkPT
5.0 out of 5 stars
Great way of thinking
I saw Simons TED talks then watched many of his other video's. The book is interesting and I find myself looking at the business I am in. Great read
Published 2 months ago by Iain McKie
4.0 out of 5 stars
Start with Why
I've heard really good things about this book. Only just started it but definitely interesting and inspiring reading already and afair few chapters to go!
Published 2 months ago by Cymbeline DSouza
5.0 out of 5 stars
Thank you
Simon, thank you so much for writing this book! I read this book from a point of view of someone who is starting a startup. Read more
Published 3 months ago by Greg
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