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Start With Why: How Great Leaders Inspire Everyone To Take Action Paperback – 6 Oct 2011


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Product details

  • Paperback: 256 pages
  • Publisher: Penguin (6 Oct. 2011)
  • Language: English
  • ISBN-10: 0241958229
  • ISBN-13: 978-0241958223
  • Product Dimensions: 13 x 1.7 x 19.8 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (80 customer reviews)
  • Amazon Bestsellers Rank: 655 in Books (See Top 100 in Books)

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Product Description

Review

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead (William Ury, co-author of Getting to Yes)

A powerful and penetrating exploration of what separates great companies and great leaders from the rest (Polly LaBarre, co-author of Mavericks at Work)

About the Author

Simon Sinek teaches leaders and organizations how to inspire people.He has been invited to talk to top teams at Microsoft, American Express, the UN and the Pentagon. His famous TED talk has been viewed more than 500,000 times. He lives in New York.

www.startwithwhy.com


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Customer Reviews

4.4 out of 5 stars

Most Helpful Customer Reviews

35 of 35 people found the following review helpful By Mr. F. Costello on 17 July 2012
Format: Paperback Verified Purchase
The overall concept of the book is great, however the book is extremely repetitive. It's ironic that the author didn't take his own advice and structure his book in a Why, How, What story arch.
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26 of 28 people found the following review helpful By Marco Lucisano on 4 July 2010
Format: Hardcover
I saw the ted-talk by Simon Sinek and wanted to read more about his ideas. This book is easy to read and gives some interesting insights on how to communicate.

I have tested it at work and it works. I gave a talk at a conference recently and people congratulated me on the clarity of my presentation. Really, what I did was to start with why.

More interesting to me, I think that this book provided the secret of how one specific person I know (a genious in communication) actually behaves when he enters the stage.
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5 of 5 people found the following review helpful By Julian J on 31 Oct. 2011
Format: Paperback
This book is a must for anyone who really wants to succeed in life and business it gives a real insight as to why things will work and be successful for you. I can tell you I have implemented a number of Simon's ideas and the whole culture change as lead to the company being used as best practice within the industry. Thank you Simon for this book and sharing your thoughts with me via this publication. I can tell you this book is a must read.
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3 of 3 people found the following review helpful By Rowland Barran on 15 Aug. 2010
Format: Hardcover
You can inspire people when you focus on the reason why. You won't manage it by focusing on how you do things or what you are doing. That is the idea driving Simon Sinek and it is compelling. He cites Steve Jobs, Martin Luther King and others who inspire followers because they are at the least able to articulate a belief. After all, how can we expect people to share our conviction if we cannot articulate it? Beyond messages, proof points and sound bite Sinek goes to the heart of the belief and trust we place in people and organisations.

"Start With Why Offers a simple and pragmatic approach to great leadership. Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth." Mokhtar Lamani, former ambassador, special envoy to Iraq and ambassador, permanent observer to the UN
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Format: Paperback Verified Purchase
Excellent books with some valid points, the lessons are quick in a "no nonsense" way, but i must say that not every point in this book is practical. well at least according to me

for example, Simon argues that people buy why and not what. And that people don't truly pay attention to features or services of a company, but only why, and that without why, you cannot bread loyalty. while this may be true for many people it is in no way an ultimate truth

i know many people who are loyal customers (or "fanboys" as we would call them) who could not tell you WHY they are interested in a particular brand. the truth is. sometimes we just buy what we buy and we stick to it. for all types of reasons, why did we choose the xbox over the playstation 3? because it looks better, because you like the design of the controller better, because you like the online gameplay better? the reasons are limitless

and when people buy things, they tend not to try a change, if they buy an xbox 360, they stick with microsoft and decide not to even give sony a chance on there next "playstation 4" so loyalty come from many motivations.

ultimately what im saying is, simon says people don't buy why but what. is inaccurate, i am definitely a buyer of what and i am also a buyer of why. so this is why i say the book is not practical to real life, i don't see what the hype is all about really. so i would say it's a book you should definitely not miss out on, but you must be carefull and not take every word of it as a die hard truth

Pleae feel free to write me at moneymavericks92@gmail.com
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10 of 11 people found the following review helpful By Amazon Customer on 18 Oct. 2012
Format: Paperback Verified Purchase
I bought this after a blog I follow linked to his TED talks which were both interesting, well delivered and inspiring. So if you haven't seen them, go there first.

I think Simon has a good message, but unfortuantely it feels like a broken record as he retreads the same examples in the TED talks as the book. So it's probably easier and cheaper to go there first.

The cynical part of me also can't help but wonder whether he's rehashing Stephen Covey's second habit (of Successful People)- begin with the end in mind.

THere are some good provocations to identify emotional motivations for a given enterprise, but it never felt like he helped the reader better gain insight into what their own mtivations might be...
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23 of 26 people found the following review helpful By Robert Morris TOP 100 REVIEWER on 30 Jun. 2010
Format: Hardcover
I agree with Simon Sinek that individuals as well as organizations must have a crystal clear sense of purpose or it will be very difficult (if not impossible) for them to decide what to do and how to do it. If they have the right purpose, it will guide and inform their decisions and, meanwhile, inspire and then sustain their efforts. Sinek suggests that the Golden Circle "helps us to understand why we do what we do. [It] provides compelling evidence of how much more we can achieve if we remind ourselves to start everything we do by asking why." In brief, here is Sinek's outside-in explanation:

"Every single company and organization on the planet knows WHAT they do...Everyone is easily able to describe the products or services a company sells or the job function they have within that system. WHATs are easy to identify."

"Some companies and people know HIW they do WHAT they do...Not as obvious as WHATs, many think these are the differentiating or motivating factors in a decision. It would be false to assume that's all that's required. There is one missing detail."

"Very few people or companies can clearly articulate WHY they do WHAT they do...By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?"

Brief digression: Whenever I meet with a new client's marketing team, I go around the table and ask each person to answer three simple questions. One after another around the table, they have no problem answering the "first two: "Who are you?" and "What do you do?" So far, so good. Then I ask the third question and the subsequent silence is deafening: "Why should I care?
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