It's amazing how simple the concept that Simon talks about in this book is, what is more unbelievable is that people don't realise it! I would recommend this to anyone who is interested not only in understanding how be an great leader, but also anyone who is trying to find their own path in life. It has definately given me the ability to live my life not through what I want to do, but why. As Simon frequently points out, if you know your why, the what and the how will follow.
Truly inspiring read!