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Product details

  • Audio CD
  • Publisher: Gildan Media Corporation; Unabridged edition (4 Oct 2011)
  • Language: English
  • ISBN-10: 1596597607
  • ISBN-13: 978-1596597600
  • Product Dimensions: 13.3 x 2.5 x 15.2 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (73 customer reviews)
  • Amazon Bestsellers Rank: 68,528 in Books (See Top 100 in Books)

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Product Description

Review

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead (William Ury, co-author of Getting to Yes)

A powerful and penetrating exploration of what separates great companies and great leaders from the rest (Polly LaBarre, co-author of Mavericks at Work) --This text refers to the Paperback edition.

About the Author

Simon Sinek teaches leaders and organizations how to inspire people.He has been invited to talk to top teams at Microsoft, American Express, the UN and the Pentagon. His famous TED talk has been viewed more than 500,000 times. He lives in New York.

www.startwithwhy.com

--This text refers to the Paperback edition.

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Customer Reviews

4.4 out of 5 stars

Most Helpful Customer Reviews

28 of 28 people found the following review helpful By Mr. F. Costello on 17 July 2012
Format: Paperback Verified Purchase
The overall concept of the book is great, however the book is extremely repetitive. It's ironic that the author didn't take his own advice and structure his book in a Why, How, What story arch.
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10 of 10 people found the following review helpful By Amazon Customer on 18 Oct 2012
Format: Paperback Verified Purchase
I bought this after a blog I follow linked to his TED talks which were both interesting, well delivered and inspiring. So if you haven't seen them, go there first.

I think Simon has a good message, but unfortuantely it feels like a broken record as he retreads the same examples in the TED talks as the book. So it's probably easier and cheaper to go there first.

The cynical part of me also can't help but wonder whether he's rehashing Stephen Covey's second habit (of Successful People)- begin with the end in mind.

THere are some good provocations to identify emotional motivations for a given enterprise, but it never felt like he helped the reader better gain insight into what their own mtivations might be...
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24 of 26 people found the following review helpful By Marco Lucisano on 4 July 2010
Format: Hardcover
I saw the ted-talk by Simon Sinek and wanted to read more about his ideas. This book is easy to read and gives some interesting insights on how to communicate.

I have tested it at work and it works. I gave a talk at a conference recently and people congratulated me on the clarity of my presentation. Really, what I did was to start with why.

More interesting to me, I think that this book provided the secret of how one specific person I know (a genious in communication) actually behaves when he enters the stage.
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22 of 25 people found the following review helpful By Robert Morris TOP 500 REVIEWER on 30 Jun 2010
Format: Hardcover
I agree with Simon Sinek that individuals as well as organizations must have a crystal clear sense of purpose or it will be very difficult (if not impossible) for them to decide what to do and how to do it. If they have the right purpose, it will guide and inform their decisions and, meanwhile, inspire and then sustain their efforts. Sinek suggests that the Golden Circle "helps us to understand why we do what we do. [It] provides compelling evidence of how much more we can achieve if we remind ourselves to start everything we do by asking why." In brief, here is Sinek's outside-in explanation:

"Every single company and organization on the planet knows WHAT they do...Everyone is easily able to describe the products or services a company sells or the job function they have within that system. WHATs are easy to identify."

"Some companies and people know HIW they do WHAT they do...Not as obvious as WHATs, many think these are the differentiating or motivating factors in a decision. It would be false to assume that's all that's required. There is one missing detail."

"Very few people or companies can clearly articulate WHY they do WHAT they do...By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?"

Brief digression: Whenever I meet with a new client's marketing team, I go around the table and ask each person to answer three simple questions. One after another around the table, they have no problem answering the "first two: "Who are you?" and "What do you do?" So far, so good. Then I ask the third question and the subsequent silence is deafening: "Why should I care?
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3 of 3 people found the following review helpful By Julian J on 31 Oct 2011
Format: Paperback
This book is a must for anyone who really wants to succeed in life and business it gives a real insight as to why things will work and be successful for you. I can tell you I have implemented a number of Simon's ideas and the whole culture change as lead to the company being used as best practice within the industry. Thank you Simon for this book and sharing your thoughts with me via this publication. I can tell you this book is a must read.
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9 of 10 people found the following review helpful By Freedom Coach on 3 Jan 2012
Format: Paperback Verified Purchase
I enjoyed the ted.com 15 minute presentation from this author and thought, "why not?" and purchased the book. I have to say the simple theme within it is enduring but unfortunately the ted talk was as informative.

Ok for those who already have fashioned their own style and are looking for an affirmation they are on the right path.
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20 of 23 people found the following review helpful By Gupster on 10 July 2011
Format: Hardcover
If you've seen one of his talks on YouTube the book doesn't add any new ideas just covers it in more detail and not in a way that let's you have "take aways" so while I enjoyed this quick read I don't it added much to my life as the benefits did not come.
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2 of 2 people found the following review helpful By Greg on 26 Jan 2013
Format: Kindle Edition Verified Purchase
Simon, thank you so much for writing this book! I read this book from a point of view of someone who is starting a startup. I now realized that all other books i have read on the subject only deal with hows and whats. Something you certainly need to know, but focusing on them is a guaranteed way to join the overcrowded list of failures.
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