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Start with Why: How Great Leaders Inspire Everyone to Take Action [Audiobook] [Audio CD]

Simon Sinek
4.5 out of 5 stars  See all reviews (55 customer reviews)
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Book Description

4 Oct 2011

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

In business, it doesn't matter what you do, it matters WHY you do it.

Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.

Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?

Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

--This text refers to the Paperback edition.

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Product details

  • Audio CD
  • Publisher: Gildan Media Corporation; Unabridged edition (4 Oct 2011)
  • Language: English
  • ISBN-10: 1596597607
  • ISBN-13: 978-1596597600
  • Product Dimensions: 14.5 x 13.2 x 2 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (55 customer reviews)
  • Amazon Bestsellers Rank: 322,243 in Books (See Top 100 in Books)

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Product Description


One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead (William Ury, co-author of Getting to Yes)

A powerful and penetrating exploration of what separates great companies and great leaders from the rest (Polly LaBarre, co-author of Mavericks at Work) --This text refers to the Paperback edition.

About the Author

Simon Sinek teaches leaders and organizations how to inspire people.He has been invited to talk to top teams at Microsoft, American Express, the UN and the Pentagon. His famous TED talk has been viewed more than 500,000 times. He lives in New York.

--This text refers to the Paperback edition.

Inside This Book (Learn More)
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Customer Reviews

Most Helpful Customer Reviews
25 of 25 people found the following review helpful
2.0 out of 5 stars Repetitive 17 July 2012
Format:Paperback|Verified Purchase
The overall concept of the book is great, however the book is extremely repetitive. It's ironic that the author didn't take his own advice and structure his book in a Why, How, What story arch.
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6 of 6 people found the following review helpful
3.0 out of 5 stars See the TED talks 18 Oct 2012
Format:Paperback|Verified Purchase
I bought this after a blog I follow linked to his TED talks which were both interesting, well delivered and inspiring. So if you haven't seen them, go there first.

I think Simon has a good message, but unfortuantely it feels like a broken record as he retreads the same examples in the TED talks as the book. So it's probably easier and cheaper to go there first.

The cynical part of me also can't help but wonder whether he's rehashing Stephen Covey's second habit (of Successful People)- begin with the end in mind.

THere are some good provocations to identify emotional motivations for a given enterprise, but it never felt like he helped the reader better gain insight into what their own mtivations might be...
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24 of 26 people found the following review helpful
5.0 out of 5 stars Inspiring book 4 July 2010
I saw the ted-talk by Simon Sinek and wanted to read more about his ideas. This book is easy to read and gives some interesting insights on how to communicate.

I have tested it at work and it works. I gave a talk at a conference recently and people congratulated me on the clarity of my presentation. Really, what I did was to start with why.

More interesting to me, I think that this book provided the secret of how one specific person I know (a genious in communication) actually behaves when he enters the stage.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Simon is why i am flying 31 Oct 2011
This book is a must for anyone who really wants to succeed in life and business it gives a real insight as to why things will work and be successful for you. I can tell you I have implemented a number of Simon's ideas and the whole culture change as lead to the company being used as best practice within the industry. Thank you Simon for this book and sharing your thoughts with me via this publication. I can tell you this book is a must read.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Astounding! 17 Feb 2011
It's amazing how simple the concept that Simon talks about in this book is, what is more unbelievable is that people don't realise it! I would recommend this to anyone who is interested not only in understanding how be an great leader, but also anyone who is trying to find their own path in life. It has definately given me the ability to live my life not through what I want to do, but why. As Simon frequently points out, if you know your why, the what and the how will follow.

Truly inspiring read!
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3 of 3 people found the following review helpful
5.0 out of 5 stars Best book of the year 29 Jun 2010
After watching his talk at the Ted conference I knew I wanted to read his book. It's changed quite a lot about how I run my business, now that I know the "why" - decisions are clearer and easier for me now.

It also provides a great framework for explaining things to people and helping them understand.
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9 of 10 people found the following review helpful
3.0 out of 5 stars so so but................ 3 Jan 2012
Format:Paperback|Verified Purchase
I enjoyed the 15 minute presentation from this author and thought, "why not?" and purchased the book. I have to say the simple theme within it is enduring but unfortunately the ted talk was as informative.

Ok for those who already have fashioned their own style and are looking for an affirmation they are on the right path.
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21 of 24 people found the following review helpful
By Robert Morris TOP 500 REVIEWER
I agree with Simon Sinek that individuals as well as organizations must have a crystal clear sense of purpose or it will be very difficult (if not impossible) for them to decide what to do and how to do it. If they have the right purpose, it will guide and inform their decisions and, meanwhile, inspire and then sustain their efforts. Sinek suggests that the Golden Circle "helps us to understand why we do what we do. [It] provides compelling evidence of how much more we can achieve if we remind ourselves to start everything we do by asking why." In brief, here is Sinek's outside-in explanation:

"Every single company and organization on the planet knows WHAT they do...Everyone is easily able to describe the products or services a company sells or the job function they have within that system. WHATs are easy to identify."

"Some companies and people know HIW they do WHAT they do...Not as obvious as WHATs, many think these are the differentiating or motivating factors in a decision. It would be false to assume that's all that's required. There is one missing detail."

"Very few people or companies can clearly articulate WHY they do WHAT they do...By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?"

Brief digression: Whenever I meet with a new client's marketing team, I go around the table and ask each person to answer three simple questions. One after another around the table, they have no problem answering the "first two: "Who are you?" and "What do you do?" So far, so good. Then I ask the third question and the subsequent silence is deafening: "Why should I care?
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Most Recent Customer Reviews
5.0 out of 5 stars every businessman needs to read this??
This simple to read and understand book makes you think differently. I have been a self employed businessman for over 15 years, and this has really made me look back at what has... Read more
Published 2 days ago by michael
5.0 out of 5 stars Rediscover your why!
Very good book. Straight forward and to the point. A perfect read for anyone who is in business or feeling like a robot in the rat race everyday.
Published 8 days ago by Jennifer
5.0 out of 5 stars Simon has taken an idea ...
... that he would probably agree wasn't original - and made a mini empire out of it. His TED talk was indeed inspirational. Read more
Published 23 days ago by David Shillito
5.0 out of 5 stars TRULY INSPIRING
I watched Simon's TED talk over and over again before I decided to buy his book. This book is truly inspiring and it has also changed how I look at the world. Read more
Published 25 days ago by tranl
5.0 out of 5 stars Why is the word...
I was so inspired by Simon's TED talk on the golden circle, where he shared his com let of why? This book illustrates why, why? works. Read more
Published 1 month ago by Michael de Groot
5.0 out of 5 stars A truly inspirational book that will allow you to keep true to your...
As many organisations grow, there are changes that can happen to the culture, often to the detriment of the business. Read more
Published 1 month ago by Craig F.
5.0 out of 5 stars Great book
A brilliant read! Learned a lot and have changed my whole outlook based on the wisdom in this book! A must-read.
Published 2 months ago by famjad84
5.0 out of 5 stars Inspirational
Simple, to the point and completely resets your thinking back to why you started doing what you do. We all lose track of that chasing money, paying bills, whats the next big break... Read more
Published 2 months ago by patrick david james fallis
3.0 out of 5 stars Worth a read
Not a bad book, some some great one liners in there and some nice nuggets of info. On the whole the book was ok.
Published 2 months ago by John Davison
4.0 out of 5 stars Abdolutely essential fundamental business read
Goes 30 pages too long about the point, hence only 4 stars, but when it comes to the theory, i do think that Sinek's theory is key for everyone who would like to inspire action,
Published 2 months ago by AleH
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