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Start- Up: Silicon Valley Venture Story
 
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Start- Up: Silicon Valley Venture Story [Paperback]

Jerry Kaplan
4.8 out of 5 stars  See all reviews (6 customer reviews)

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Product details

  • Paperback: 322 pages
  • Publisher: Sphere; New edition edition (16 Jan 1997)
  • Language English
  • ISBN-10: 0751517135
  • ISBN-13: 978-0751517132
  • Product Dimensions: 19.6 x 12.6 x 2.2 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 588,639 in Books (See Top 100 in Books)

Product Description

Product Description

This account describes what can happen to a business venture in the fierce world of Silicon Valley when its timing is wrong, its technology too speculative and its market not yet ready. Computer scientist Jerry Kaplan auctioned his award-winning computer company "GO" in July 1994, after six fast-paced years in the start-up game accruing a value of $60 million. This book presents each stage of the "GO" venture, from the birth of the idea to the start-up game and war with Microsoft, and on to the final showdown.

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
By Curns VINE™ VOICE
Jerry Kaplan & Mitch Kapor's 1987 cross country flight seeded the idea of pen-based, hand-held computing that eventually meant Palm, iPaq & Treo would be household names.

Kaplan's book, however, tells of a battle to raise finances to make these dreams come true - battles that force the company to change partner's & direction with alarming regularity. What is clear, however, is the belief that pen-computing would change the way we use machines & that it was possible to take-on the might of Microsoft.

The name Silicon Valley Adventure doesn't note the Wall Street games that had to be played to keep the company & the people, for whom Kaplan seems to have unwavering loyalty, afloat. For GO, effective handwriting recognition on small machines was unattainable but they started a process that spawned a revolution.

A truly fascinating insight into the business of computing.

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By hank440
Start-up is the story of Jerry Kaplan's start-up, GO Corporation, and his attempt to create a market for pen-based computers in the late 80's and early 90's. The book is well-written with humor and emotion. Often, the story is quite personal to the author which makes it more compelling.

The most interesting part is the timing of the story: I feels like a dot-com era story but is set a decade earlier.
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Absolutely Fabulous!!! 18 July 2001
This book has humour, moral, action, story and everything in between needed to drag you in Silicon Valley-David-against-Goliath battlefield story. Kaplan brings the 300 pages long real-life adventure in your home. After reading it you will start to look differently to your work, the money and the fun you have from it. Jerry Kaplan is together with Po Bronson "the best of breed" computer industry story teller. Only my grandma could make it this good, but than you need to be four years old again! Enjoy
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