Start It Up
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Review
Just buy this book. A must-read for inspiring entrepreneurs, probably the best book available on the subject (John McLaren Management Today )
Brilliant. It's all here: the triumphs and disasters, the iron law of the business cycle and the timeless wisdom of those who've gone before him (Brent Hoberman, founder of lastminute.com )
Nine out of ten How-To books are a bore. This is the one out of ten. It's easy to read, with original ideas and useful advice for wannabe tycoons (Jeff Randall, Sky News presenter and Daily Telegraph columnist )
Independent, unorthodox, even bloody-minded - Johnson can be all of these and it's what makes him worth reading (Peter Bazalgette, Chairman, Endemol UK )
Luke Johnson knows a lot about an amazing range of business subjects and has thoughtful views about the controversial ones (Investors Chronicle )
Brilliant. It's all here: the triumphs and disasters, the iron law of the business cycle and the timeless wisdom of those who've gone before him (Brent Hoberman, founder of lastminute.com )
Nine out of ten How-To books are a bore. This is the one out of ten. It's easy to read, with original ideas and useful advice for wannabe tycoons (Jeff Randall, Sky News presenter and Daily Telegraph columnist )
Independent, unorthodox, even bloody-minded - Johnson can be all of these and it's what makes him worth reading (Peter Bazalgette, Chairman, Endemol UK )
Luke Johnson knows a lot about an amazing range of business subjects and has thoughtful views about the controversial ones (Investors Chronicle )
Product Description
Luke Johnson is the man behind the growth of PizzaExpress and as a host of other leading brands; one of Britain's most successful entrepreneurs with an estimated personal fortune of £120 million.
In Start It Up he compresses two decades of success to reveal the realities of running your own business and bust some key myths along the way. Learn how to find the right idea or buy someone else's; source capital from all sorts of places you never expected; get the best from everyone you meet on the way - chiefly yourself; and stay sane while you do it.
Start It Up is that all-too-rare thing: a how-to book by someone who actually has.
Inside This Book
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Most Helpful Customer Reviews
7 of 7 people found the following review helpful:
4.0 out of 5 stars
Encouragement for budding entrepreneurs.,
By Gordon Ross "Gordon Ross / the Market Magazine" (Surrey, England) - See all my reviews
This review is from: Start It Up: Why Running Your Own Business is Easier Than You Think (Paperback)
Luke Johnson is one of Britain's most successful entrepreneurs, with an estimated personal fortune of £120 million. He's a former chairman of Pizza Express and Channel 4 Television, and columnist for the Financial Times and Management Today.Start It Up is written to inspire and encourage anyone who's ever considered becoming their own boss. It's entertaining, easy to read and full of personal experiences and advice. Johnson tackles practical issues like getting ideas, funding, managing people and trading in a downturn, but he also tackles the various reasons people give themselves for not starting their own business. There is plenty of useful stuff in the book, whether you are just starting out or already running your own business. We get practical examples of successful and failed business ventures both large and small, that can teach us much. The advice given in the book may not be new, but it has seldom been put more enthusiastically, or as well. The book is entertaining and easy to read. Johnson's book has practical advice, but is also a wake-up call for anyone who wants to go out and live their dreams, build a business, and potentially get rich doing it. Luke Johnson believes "Running you own business is nowhere as tough as you might think. So what are you waiting for?"
5 of 5 people found the following review helpful:
5.0 out of 5 stars
Essential Reading for Entrepreneurs,
This review is from: Start It Up: Why Running Your Own Business is Easier Than You Think (Paperback)
There are a lot of business books out there which deal in the theory rather than the reality. Luke Johnson's book is immersed in reality. He is confident enough to reveal his mistakes as well as his triumphs. I particularly like the chapter where he lists the rules that he abides by when sizing up a new potential investment. Through it all, comes his inspiring mantra that being an entrepreneur, being in charge of your own destiny is immensely fulfilling and that entrepreneurs, bold thinkers, and energetic risk takers are at the heart of a successful economy.
11 of 12 people found the following review helpful:
5.0 out of 5 stars
Highly recommended and enjoyable,
This review is from: Start It Up: Why Running Your Own Business is Easier Than You Think (Paperback)
I highly recommend this inspiring, thoughtful book to anyone interested in how the world works and the role that endeavour plays. Luke is grounded in History and is a realistic optimist. He understands how Business works and provides great tips re ingredients for success and how important attention to detail and the execution of a great idea is.Luke has been around and shares his failures as well as his successes. He would be a great mentor, and since we will not get this face to face opportunity, then this very readable book is the next best thing!! You will get much more from this than by watching hours of the Apprentice and Dragons Den entertainment.
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