Review
'Choosing a hot towel cabinet or microdermabrasion machine are addressed, and I suspect there are few other books that do this. An excellent buy for anyone interested in working in beauty, aspiring to own a salon or looking to improve the way their salon runs.' www.familyfriendlyworking.co.uk. 'The ultimate step by step guide to running your own salon.' www.beautyserve.com. 'The detail in the book is fantastic and as is the case will all of the 'How to Books' it says everything that you need to know. A must-have for any budding entrepreneurial beauty therapist...also a great source of informaiton for anyone in the industry, who may want advice on running his or her salon already in operation.' Vitality.
Product Description
This book is a step-by-step guide to starting and running a successful beauty salon. It is aimed at the budding entrepreneur; a qualified beautician working for someone else who now wants to go it alone; or someone who is looking to change direction in their career. It draws on the experience of two people who have spent the last 25 years on the high street and in the field of beauty therapy. The beauty industry is growing rapidly. The face and skincare industry is already a multi billion pound industry. The desire to look good and younger has never been stronger. Men are increasingly joining in, with actors and footballers now promoting skincare ranges. In this book you will find everything you need to know, from starting up to managing your own profitable salon. It includes: - Training and gaining experience - Deciding what type of salon you want to run, and finding the right location - Planning the layout and decor - Buying equipment & products - What treatments to offer and what clientele to target - Managing staff and understanding employment legislation - Dealing with finance and accounts - Marketing and advertising your salon
About the Author
Beauty therapist Sally Medcalf has spent over 25 years in the beauty industry. For 20 years of this she has been self-employed, running her own salons for the past 12 years. Her diplomas and memberships include BABTAC, CIDESCO, the Professional Guild of Beauty therapists, and Karin Herzog Gold Salon. In 2004 Sally Medcalf was nominated Beauty Therapist and Facialist of the Year. After studying management and marketing mid career, Bijan Yousef-Zadeh went self employed. He started, ran and subsequently sold several successful businesses in food, fashion, retailing and property and - in the past 5 years - in the beauty industry. Bijan has given numerous lectures, talks and seminars on the theory & practice of sales and marketing, and on how to run your own successful business. His memberships include the Chartered Management Institute (CMI), and Fellow of the Royal Society of Arts (FRSA).
