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'Choosing a hot towel cabinet or microdermabrasion machine are addressed, and I suspect there are few other books that do this. An excellent buy for anyone interested in working in beauty, aspiring to own a salon or looking to improve the way their salon runs.' www.familyfriendlyworking.co.uk. 'The ultimate step by step guide to running your own salon.' www.beautyserve.com. 'The detail in the book is fantastic and as is the case will all of the 'How to Books' it says everything that you need to know. A must-have for any budding entrepreneurial beauty therapist...also a great source of informaiton for anyone in the industry, who may want advice on running his or her salon already in operation.' Vitality.
Product Description
This book is a step-by-step guide to starting and running a successful beauty salon. It is aimed at the budding entrepreneur; a qualified beautician working for someone else who now wants to go it alone; or someone who is looking to change direction in their career. It draws on the experience of two people who have spent the last 25 years on the high street and in the field of beauty therapy. The beauty industry is growing rapidly. The face and skincare industry is already a multi billion pound industry. The desire to look good and younger has never been stronger. Men are increasingly joining in, with actors and footballers now promoting skincare ranges. In this book you will find everything you need to know, from starting up to managing your own profitable salon. It includes: - Training and gaining experience - Deciding what type of salon you want to run, and finding the right location - Planning the layout and decor - Buying equipment & products - What treatments to offer and what clientele to target - Managing staff and understanding employment legislation - Dealing with finance and accounts - Marketing and advertising your salon
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Most Helpful Customer Reviews
6 of 6 people found the following review helpful:
5.0 out of 5 stars
a very realistic book,
By Antonia Chitty "Author of Marketing The Essen... (Sussex, UK) - See all my reviews (VINE VOICE) (REAL NAME)
This review is from: Start and Run a Successful Beauty Salon: A Comprehensive Guide to Managing or Acquiring Your Own Salon (Paperback)
How To Books are an excellent series for anyone setting up a business, and Start and Run a Successful Beauty Salon: A Comprehensive Guide to Managing or Acquiring Your Own Salon is no exception. If you want to work in beauty therapy this book explains almost everything you need to take into account.
It is mainly aimed at people who want to run a salon, but also explains about the pros and cons of working from home as a beauty therapist, setting up as a mobile therapist and taking a room in a hairdressers or gym. It will help anyone get to grips with sales techniques, staff management, product seclection and more. There are plenty of tips that will help your beauty salon succeed, such as explanations of how to ensure your receptionist sells the business really well, maximises staff time and understands how to upsell. The book includes staff contracts and helps you devise policies and procedures: in this it contains many similar ideas to other, more general business book, but tailored to the aspiring salon owner. In other chapters issues such as choosing a hot towel cabinet or microdermabrasion machine are addressed, and I suspect there are few other books that do this. If you are just thinking about a career in beauty, the book also looks at qualifications and professional bodies and would, I think, give you a very realistic idea of the profession that you could enter into. The one chapter I think is a little weak is that on marketing, advertising and promotion, but it is hard to fit everything in in enough detail in a book that aims to cover all the issues of running a salon. I found the final chapter particularly interesting as it helps you analyse your own personality to see if you are suited to running a salon: the advice here could certainly apply to any business owner.
3 of 4 people found the following review helpful:
5.0 out of 5 stars
Excellent book!,
By
This review is from: Start and Run a Successful Beauty Salon: A Comprehensive Guide to Managing or Acquiring Your Own Salon (Paperback)
This is a very clearly written book using plain language that everyone will understand. Contains lots of good, sound advice on running a successful salon. It is a must for anyone who is going into the beauty business for the first time, and it will serve as a good reminder for experienced salon owners; keep it on the shelf as a reference book.
5.0 out of 5 stars
Brilliant,
By YuMeSkin "SR" (London, UK) - See all my reviews
This review is from: Start and Run a Successful Beauty Salon: A Comprehensive Guide to Managing or Acquiring Your Own Salon (Paperback)
Fantastic book written in plain language. Very interesting read, covering what to consider when choosing a location, pros and cons of taking over a salon or starting fresh, renting a room, hiring therapists, business plan and licensing you need.
Fantastic, could not put the book down.
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