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Start Small Finish Big

Start Small Finish Big [Kindle Edition]

Fred DeLuca , John P. Hayes
3.0 out of 5 stars  See all reviews (1 customer review)

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Product Description

Product Description

Publishers Weekly Review:
DeLuca was only 17 when he started what is now the Subway restaurant chain in 1965; he needed money to attend college and a friend offered to back him with $1,000 to start a sandwich shop in Bridgeport, Conn. That beginning led DeLuca to an enormously successful career: in addition to being president of the chain, he runs MILE, a nonprofit organization that offers loans to entrepreneurs. According to DeLuca, there are 15 essential principles for anyone starting a small business, some of which, DeLuca confesses, he learned the hard way (he had never made a submarine sandwich before opening day of his first shop). Among these pillars: Believe in Your People; Never Run Out of Money; Keep the Faith; and Profit or Perish. DeLuca uses his own business experience as well as that of other successful entrepreneursAe.g., the founders of Kinko's and Little Caesar'sAin addition to those of less well-known business people. Written in a conversational style, the advice isn't especially original or creative. However, would-be millionaires who are sitting at their kitchen table wondering if they should take that big step and start a business will find the book both instructive and inspirational. Agent, Bob Diforio.
Copyright 2000 Reed Business Information, Inc.

From Library Journal
DeLuca, cofounder in 1965 of SUBWAY Restaurants and founder in 1996 of the Micro Investment Lending Enterprise (MILE), a nonprofit organization making microloans to entrepreneurs/microentrepreneurs, has written this humorous, down-to-earth guide to success as a small business owner. Coauthor Hayes is a writer (Computer Architecture and Organization, 1998), public speaker, and business trainer. Each chapter describes one of DeLuca's 15 key lessons and is illustrated with a real-life case study. None of the people in these cases is a household name, but businesses such as Kinkos, Little Caesars, and SUBWAY are. DeLuca doesn't claim that his guides form a master plan for success, but he optimistically believes that anyone can become Bill Gates, Lillian Vernon, or Henry Lay and that his lessons will increase the chances. His book also promotes and supports MILE, and the last chapter and appendix are devoted to information about it and its programs. Recommended for most small business collections.
Susan C. Awe, Univ. of New Mexico Lib., Albuquerque
Copyright 2000 Reed Business Information, Inc


In 1965, 17-year-old Fred DeLuca borrowed $1000 and started Subway, a sandwich shop, with the hopes of making some money to pay for college. Today, there are more than 14,000 Subway stores in 70 countries, and the business generates annual sales exceeding three billion dollars. In this book, DeLuca explores the basic principles he used to achieve such astonishing success and explains how those principles can be adapted by other enterprising business people - particularly those with less than the equivalent $10,000 in start-up capital. With a humorous, down-to-earth style, DeLuca mixes anecdotes with solid business lessons and draws on his own experiences - guiding fellow entrepreneurs towards success.

Product details

  • Format: Kindle Edition
  • File Size: 491 KB
  • Print Length: 353 pages
  • Publisher: Mandevilla Press (18 Feb 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #335,382 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
0 of 1 people found the following review helpful
3.0 out of 5 stars Couldn't find the lessons in it... 27 April 2012
Format:Kindle Edition
I was hoping for practical advice but this book is mainly anecdotes about how some fairly successful businesses started out small on a tight budget. There isn't much substance here - if you want substance you have to read a book by Jim Collins. Fred De Luca (who started Subway) sounds like a nice person and is obviously very successful, but this book reads like a motivational speech rather than an informative business book.
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Most Helpful Customer Reviews on (beta) 4.4 out of 5 stars  23 reviews
10 of 10 people found the following review helpful
5.0 out of 5 stars Street smart advice for small businesses 6 Aug 2000
By A Customer - Published on
Most books aimed at small businesses omit the basic (though not always obvious) advice needed to choose a business, get it started and keep it profitable. This is where Start Small, Finish Big excels. Especially valuable are the chapters on when to borrow money (The answer is not when you need it.) and choosing your business idea. If you have been thinking about starting a business, but never have taken the step, this is the book you need to get you going.
9 of 10 people found the following review helpful
4.0 out of 5 stars Good 13 Sep 2000
By A Customer - Published on
This is an easy to read book with important advice from people who have experienced the business world.
Some advice they had to learn on their own after many years in the business. So you may save many years by learning the lessons here first.
Some of the anecdotes by some of the business people are unnecessary. But most of them are very helpful.
Also, the author promotes his microentrepreneur organization (that gives small loans to hopeful busnesss-start-ups) that I really wasn't interested in.
But some of the things I learned in here are priceless. So I think it's a very worthwhile book, and recommend it.
4 of 4 people found the following review helpful
5.0 out of 5 stars Start Small Finish Big 5 Sep 2001
By A Customer - Published on
The most motivational book on business I have ever read. If you have ever doubted yourself, read this book.
3 of 3 people found the following review helpful
5.0 out of 5 stars Not one boring page! 6 Sep 2000
By Falling Snow - Published on
This book would be an inspiration to just about anyone, whether starting up a new business or not. It was beautifully written but most impressive was that there were no boring parts. Often a book will have some good sections and much dead area. "Start Small Finish Big" is just jam packed with one interesting story after another of people who struggled and overcame obstacles in order to create their businesses. The fifteen key lessons are great and wonderful examples are given of each, both by the business owners Fred DeLuca chose and by Fred himself. Great job!!!
5 of 6 people found the following review helpful
4.0 out of 5 stars A Good Read! 15 Mar 2001
By Rolf Dobelli - Published on
Fred DeLuca, the co-founder of the Subway submarine sandwich chain, describes his own experience and that of 21 other entrepreneurs who turned small businesses into big companies. He cites 15 success principles, using interesting "How I did it" stories from entrepreneurs to illustrate different axioms. While the book is an enjoyable read, the principles are familiar standards. The examples are easy-to-read accounts that describe how entrepreneurs try this and that, and finally find something that works. But, these are not really lessons you can apply, particularly given the broad nature of the guidelines they illustrate. That does not detract from getAbstract's recommendation of this interesting book, perhaps not as a step-by-step business manual, but as a fine set of stories about how a few small business owners made it to the top.
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