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Start Small Finish Big: Fifteen Key Lessons to Start - and Run - Your Own Successful Business [Paperback]

Fred DeLuca , John P. Hayes
3.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

26 Jun 2009 1883283647 978-1883283643

At age seventeen Fred DeLuca borrowed $1000 from a friend- and started SUBWAY. Today, with more than 14 000 stores in more than seventy countries and annual sales exceeding $3 billion, Fred DeLuca's SUBWAY is a success story with a message...Start Small, Finish Big.

In this trailblazing, iconoclastic book, Fred DeLuca draws on his own experience and that of twenty-two other entrepreneurs who started on a shoestring, including the founders of Kinko's, Little Caesar's, Jani-King, and AHL Services. How did they transform fledging start-ups into industry giants? How do penniless visionaries end up millionaires? Sharing their street-smart advice and real-life insights, DeLuca reveals:

*Where winners get their ideas... and where to look for yours *The two ways-the only two ways-to increase profitability *The importance of constantly improving a business *The one thing you must never let happen to you *The essential lesson of being persistent *Why you should jump in now and fine-tune later... and more proved, in-the-trenches guidelines- lessons that you can put to work today!

--This text refers to an alternate Paperback edition.

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Product details

  • Paperback: 329 pages
  • Publisher: Brick Tower Press (26 Jun 2009)
  • Language: English
  • ISBN-10: 1883283647
  • ISBN-13: 978-1883283643
  • Product Dimensions: 2 x 15 x 22.3 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,822,757 in Books (See Top 100 in Books)

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Product Description


A humorous, down-to-earth guide to success... [DeLuca] believes that anyone can become a Bill Gates, Lillian Vernon, or Henry Lay. (LIBRARY JOURNAL)

DeLuca shares amazing stories of entrepreneurs who started with (practically) nothing...But more than that, he convinces you that you can do it too! (Peter Shea, Chairman/CEO, ENTREPRENEUR MAGAZINE)

Inspiration and motivation backed by the useful, practical insight of a winner...the ultimate primer. (Roger Enrico, Chairman and CEO, PepsiCo, Inc.) --This text refers to an alternate Paperback edition.

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Paul Orfalea doesn't read very well, he has a short attention span, suffers from dyslexia, and he struggled to get through school. Read the first page
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Customer Reviews

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Most Helpful Customer Reviews
0 of 1 people found the following review helpful
3.0 out of 5 stars Couldn't find the lessons in it... 27 April 2012
Format:Kindle Edition
I was hoping for practical advice but this book is mainly anecdotes about how some fairly successful businesses started out small on a tight budget. There isn't much substance here - if you want substance you have to read a book by Jim Collins. Fred De Luca (who started Subway) sounds like a nice person and is obviously very successful, but this book reads like a motivational speech rather than an informative business book.
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Most Helpful Customer Reviews on (beta) 4.4 out of 5 stars  23 reviews
10 of 10 people found the following review helpful
5.0 out of 5 stars Street smart advice for small businesses 6 Aug 2000
By A Customer - Published on
Most books aimed at small businesses omit the basic (though not always obvious) advice needed to choose a business, get it started and keep it profitable. This is where Start Small, Finish Big excels. Especially valuable are the chapters on when to borrow money (The answer is not when you need it.) and choosing your business idea. If you have been thinking about starting a business, but never have taken the step, this is the book you need to get you going.
9 of 10 people found the following review helpful
4.0 out of 5 stars Good 13 Sep 2000
By A Customer - Published on
This is an easy to read book with important advice from people who have experienced the business world.
Some advice they had to learn on their own after many years in the business. So you may save many years by learning the lessons here first.
Some of the anecdotes by some of the business people are unnecessary. But most of them are very helpful.
Also, the author promotes his microentrepreneur organization (that gives small loans to hopeful busnesss-start-ups) that I really wasn't interested in.
But some of the things I learned in here are priceless. So I think it's a very worthwhile book, and recommend it.
4 of 4 people found the following review helpful
5.0 out of 5 stars Start Small Finish Big 5 Sep 2001
By A Customer - Published on
The most motivational book on business I have ever read. If you have ever doubted yourself, read this book.
3 of 3 people found the following review helpful
5.0 out of 5 stars Not one boring page! 6 Sep 2000
By Falling Snow - Published on
This book would be an inspiration to just about anyone, whether starting up a new business or not. It was beautifully written but most impressive was that there were no boring parts. Often a book will have some good sections and much dead area. "Start Small Finish Big" is just jam packed with one interesting story after another of people who struggled and overcame obstacles in order to create their businesses. The fifteen key lessons are great and wonderful examples are given of each, both by the business owners Fred DeLuca chose and by Fred himself. Great job!!!
5 of 6 people found the following review helpful
4.0 out of 5 stars A Good Read! 15 Mar 2001
By Rolf Dobelli - Published on
Fred DeLuca, the co-founder of the Subway submarine sandwich chain, describes his own experience and that of 21 other entrepreneurs who turned small businesses into big companies. He cites 15 success principles, using interesting "How I did it" stories from entrepreneurs to illustrate different axioms. While the book is an enjoyable read, the principles are familiar standards. The examples are easy-to-read accounts that describe how entrepreneurs try this and that, and finally find something that works. But, these are not really lessons you can apply, particularly given the broad nature of the guidelines they illustrate. That does not detract from getAbstract's recommendation of this interesting book, perhaps not as a step-by-step business manual, but as a fine set of stories about how a few small business owners made it to the top.
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