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Start Small Finish Big: Fifteen Key Lessons to Start - and Run - Your Own Successful Business Paperback – 26 Jun 2009

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--This text refers to an alternate Paperback edition.

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Product details

  • Paperback: 329 pages
  • Publisher: Brick Tower Press (26 Jun. 2009)
  • Language: English
  • ISBN-10: 1883283647
  • ISBN-13: 978-1883283643
  • Product Dimensions: 15.6 x 1.8 x 23.1 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 2,644,496 in Books (See Top 100 in Books)

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Product Description


A humorous, down-to-earth guide to success... [DeLuca] believes that anyone can become a Bill Gates, Lillian Vernon, or Henry Lay. (LIBRARY JOURNAL)

DeLuca shares amazing stories of entrepreneurs who started with (practically) nothing...But more than that, he convinces you that you can do it too! (Peter Shea, Chairman/CEO, ENTREPRENEUR MAGAZINE)

Inspiration and motivation backed by the useful, practical insight of a winner...the ultimate primer. (Roger Enrico, Chairman and CEO, PepsiCo, Inc.) --This text refers to an alternate Paperback edition.

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Paul Orfalea doesn't read very well, he has a short attention span, suffers from dyslexia, and he struggled to get through school. Read the first page
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Most Helpful Customer Reviews

0 of 1 people found the following review helpful By Molehill on 27 April 2012
Format: Kindle Edition
I was hoping for practical advice but this book is mainly anecdotes about how some fairly successful businesses started out small on a tight budget. There isn't much substance here - if you want substance you have to read a book by Jim Collins. Fred De Luca (who started Subway) sounds like a nice person and is obviously very successful, but this book reads like a motivational speech rather than an informative business book.
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Most Helpful Customer Reviews on (beta) 25 reviews
10 of 10 people found the following review helpful
Street smart advice for small businesses 6 Aug. 2000
By A Customer - Published on
Format: Hardcover
Most books aimed at small businesses omit the basic (though not always obvious) advice needed to choose a business, get it started and keep it profitable. This is where Start Small, Finish Big excels. Especially valuable are the chapters on when to borrow money (The answer is not when you need it.) and choosing your business idea. If you have been thinking about starting a business, but never have taken the step, this is the book you need to get you going.
9 of 10 people found the following review helpful
Good 13 Sept. 2000
By A Customer - Published on
Format: Hardcover
This is an easy to read book with important advice from people who have experienced the business world.
Some advice they had to learn on their own after many years in the business. So you may save many years by learning the lessons here first.
Some of the anecdotes by some of the business people are unnecessary. But most of them are very helpful.
Also, the author promotes his microentrepreneur organization (that gives small loans to hopeful busnesss-start-ups) that I really wasn't interested in.
But some of the things I learned in here are priceless. So I think it's a very worthwhile book, and recommend it.
4 of 4 people found the following review helpful
Start Small Finish Big 5 Sept. 2001
By A Customer - Published on
Format: Paperback
The most motivational book on business I have ever read. If you have ever doubted yourself, read this book.
3 of 3 people found the following review helpful
Not one boring page! 6 Sept. 2000
By Falling Snow - Published on
Format: Hardcover
This book would be an inspiration to just about anyone, whether starting up a new business or not. It was beautifully written but most impressive was that there were no boring parts. Often a book will have some good sections and much dead area. "Start Small Finish Big" is just jam packed with one interesting story after another of people who struggled and overcame obstacles in order to create their businesses. The fifteen key lessons are great and wonderful examples are given of each, both by the business owners Fred DeLuca chose and by Fred himself. Great job!!!
5 of 6 people found the following review helpful
A Good Read! 15 Mar. 2001
By Rolf Dobelli - Published on
Format: Hardcover
Fred DeLuca, the co-founder of the Subway submarine sandwich chain, describes his own experience and that of 21 other entrepreneurs who turned small businesses into big companies. He cites 15 success principles, using interesting "How I did it" stories from entrepreneurs to illustrate different axioms. While the book is an enjoyable read, the principles are familiar standards. The examples are easy-to-read accounts that describe how entrepreneurs try this and that, and finally find something that works. But, these are not really lessons you can apply, particularly given the broad nature of the guidelines they illustrate. That does not detract from getAbstract's recommendation of this interesting book, perhaps not as a step-by-step business manual, but as a fine set of stories about how a few small business owners made it to the top.
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