- Hardcover: 353 pages
- Publisher: Warner Books (Aug 2000)
- Language English
- ISBN-10: 0446524026
- ISBN-13: 978-0446524025
- Product Dimensions: 22.9 x 15.5 x 3.3 cm
- Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,144,984 in Books (See Top 100 in Books)
Start Small Finish Big
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More About the Author
Product Description
Product Description
At age seventeen Fred DeLuca borrowed $1,000 from a friend - and started SUBWAY. Today, over 30,500 stores in over 87 countries and annual sales exceeding $9 billion, Fred DeLuca's SUBWAY is a success story with a message...Start Small, Finish Big. In this trail-blazing, iconoclastic book, Fred DeLuca draws on his own experience and that of twenty-two other entrepreneurs who started on a shoestring, including the founders of Kinko's, Little Caesar's, Jani-King, and AHL Services. How did they transform fledgling start-ups into industry giants? How do penniless visionaries end up millionaires? Sharing their street-smart advice and real-life insights, DeLuca reveals: where winners get their ideas ...and where to look for yours; the two ways - the only two ways - to increase profitability; the importance of constantly improving a business; the one thing you must never let happen to you; and, the essential lesson of being persistent.
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First Sentence
Paul Orfalea doesn't read very well, he has a short attention span, suffers from dyslexia, and he struggled to get through school. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Paul Orfalea doesn't read very well, he has a short attention span, suffers from dyslexia, and he struggled to get through school. Read the first page
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Customer Reviews
Most Helpful Customer Reviews
Format:Kindle Edition
I was hoping for practical advice but this book is mainly anecdotes about how some fairly successful businesses started out small on a tight budget. There isn't much substance here - if you want substance you have to read a book by Jim Collins. Fred De Luca (who started Subway) sounds like a nice person and is obviously very successful, but this book reads like a motivational speech rather than an informative business book.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
19 reviews
8 of 8 people found the following review helpful
Good
13 Sep 2000
Format:Hardcover
This is an easy to read book with important advice from people who have experienced the business world.
Some advice they had to learn on their own after many years in the business. So you may save many years by learning the lessons here first.
Some of the anecdotes by some of the business people are unnecessary. But most of them are very helpful.
Also, the author promotes his microentrepreneur organization (that gives small loans to hopeful busnesss-start-ups) that I really wasn't interested in.
But some of the things I learned in here are priceless. So I think it's a very worthwhile book, and recommend it.
8 of 8 people found the following review helpful
Street smart advice for small businesses
6 Aug 2000
Format:Hardcover
Most books aimed at small businesses omit the basic (though not always obvious) advice needed to choose a business, get it started and keep it profitable. This is where Start Small, Finish Big excels. Especially valuable are the chapters on when to borrow money (The answer is not when you need it.) and choosing your business idea. If you have been thinking about starting a business, but never have taken the step, this is the book you need to get you going.
3 of 3 people found the following review helpful
Start Small Finish Big
5 Sep 2001
Format:Paperback
The most motivational book on business I have ever read. If you have ever doubted yourself, read this book.
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