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Start and Run a Sandwich and Coffee Shop (Small Business Start-Ups) [Paperback]

Jill Sutherland
4.6 out of 5 stars  See all reviews (37 customer reviews)
RRP: £12.99
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Book Description

13 Feb 2009 Small Business Start-Ups
In this comprehensive guide, Jill Sutherland offers practical and realistic advice, designed to take would be sandwich bar owners from idea, to opening. Packed with top tips, real-life examples, checklists and anecdotes, it provides a stage-by-stage guide to your first year, from the planning of your business, to it's opening and becoming established. You'll learn how to: - Develop and research your sandwich bar 'idea' - Write a professional business plan - Find the right shop unit, and fit it out - Decide on suppliers - Manage food hygiene and health and safety - Create your menu and source produce - Budget, forecast and manage cash flow - Launch and generate interest - Employ and manage staff

Frequently Bought Together

Start and Run a Sandwich and Coffee Shop (Small Business Start-Ups) + Setting Up & Managing Your Own Coffee Bar: How to open a Coffee Bar that actually lasts and makes money (Coffee Boys Step By Step Guide) + Wake Up and Smell the Profit: 52 Guaranteed Ways to Make More Money in Your Coffee Business
Price For All Three: £27.87

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Product details

  • Paperback: 192 pages
  • Publisher: How To Books; Reprint edition (13 Feb 2009)
  • Language: English
  • ISBN-10: 1845283333
  • ISBN-13: 978-1845283339
  • Product Dimensions: 24.4 x 17 x 1.8 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (37 customer reviews)
  • Amazon Bestsellers Rank: 11,293 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Hello, I'm Jill Willis (author name Jill Sutherland), and I started Taste with my (now) husband Richard.

We'd never worked with food, or in retail before. Yet we decided to quit our secure, salaried office jobs to open our own cafe, and build our business from scratch. It's been such an amazing experience, and we've learnt so much.

We won a multitude of awards both regionally and nationally culminating in winning Best Sandwich Bar in Britain twice. The only business to ever do that.

I decided to write this business help book and share those experiences. To learn more about us and how we can help you with your business visit

Product Description


'Crammed with good advice.' Daily Express 'An excellent book...full of practical advice for would-be independents.' Sandwhich & Snack News

From the Author

When my husband and I started our own cafe three years ago the up hill climb we had to make seemed enormous! However, through hard work and determination we have made our business an award winning success.

I greatly enjoyed writing this book, and hope through my personal experience and advice, to help you achieve your own cafe goals!

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

4.6 out of 5 stars
4.6 out of 5 stars
Most Helpful Customer Reviews
8 of 8 people found the following review helpful
4.0 out of 5 stars An essential handbook for new cafe owners 28 Jun 2010
Format:Paperback|Verified Purchase
This is an excellent book and one that I carried round with me in a backpack in the months before I set up my cafe. I referred to it constantly and used it to help me source equipment, for advice, eg about going to exhibitions and also for support - it was written by people who, like me, gave up a very different career to become cafe owners.

The one thing that is missing is advice on how to get customers through your door - or just to notice that your cafe is there! There is some info there, but it's not very detailed. I think this could be the subject for a whole new book. Reading the book gives the impression that customers just magically flooded through the door on the first day they opened, and I'm sure this is because they did a brilliant marketing job before they opened. After all, they used to be in PR. I think a book on how to market your cafe and how to get and keep customers would be a great success.
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4 of 4 people found the following review helpful
5.0 out of 5 stars Fantastic 6 Oct 2009
such a useful practical and handy book- I only wish I had invested sooner. There is so much involved in running a cafe, and as this is my first business I found the book to be invaluable.
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9 of 11 people found the following review helpful
5.0 out of 5 stars Excellent investment 10 Mar 2009
This book is an excellent investment for anyone thinking of opening their own cafe/coffee shop. It covers all of the issues that I've been worrying about for the past 6 months, business plans, premises, suppliers, menus, staffing issues, compliance with rules and regulations etc. It's also a really fun read, with lots of anecdotes from the author's own experiences of running her cafe.
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By Hugo
Format:Paperback|Verified Purchase
As a business owner and coach, I read a lot of books about business and start-ups. This book however is the first book that I have read, which gives clear and practical tips and guidelines for preparing and opening a shop. The book is written for Sandwich and coffee shop start ups, but can act as a book for any start up.
Apart from the practical tips, Jill also gives some essential management and leadership lessons away in the book. Clearly, this book is a result of a successful start up, and following the steps and process in the book, you can have a successful shop, too.
If you have a shop and it doesn't go well, re-visit the steps in this book and you quickly find out why it isn't working for you at the moment.

Comes highly recommended.
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4.0 out of 5 stars very informative 20 Mar 2014
By David
Format:Kindle Edition|Verified Purchase
Very useful guide. Only real criticism is that it paints a slightly "all too easy" picture in my opinion. Naturally the author has been successful at her business venture, and wants to make the guide make things seem achievable but after reading I couldn't help but thinking... This will be a piece of cake

... Of course it might be!
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4.0 out of 5 stars Practical and Easy to read 27 Feb 2014
By SiveG
Format:Paperback|Verified Purchase
I certainly didn't regret buying this book. I found it very easy to read and was crammed full of practical advice for those wishing to open up a cafe or sandwich shop. I don't feel the need to buy any other book really...except of course for a book of sandwich recipes! Yes, I would certainly recommend this book to anyone who is contemplating taking the plunge and opening their own little establishment.
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5.0 out of 5 stars Very good book 16 Oct 2013
By Ben
Format:Paperback|Verified Purchase
Full of practical information regarding pretty much you could think of on the matter! The one from the "Coffee Boys" has a completely different approach so I'd highly recommend to buy them both, you'll understand what I mean as soon as you start reading them.
Avoid the one from Heather Lyon though...
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5.0 out of 5 stars fantastic 22 Sep 2013
Format:Paperback|Verified Purchase
It was a great read and some very valuable information and advise. Pretty inspiring too. Would recommend to anyone thinking of opening a small business (not necessarily food).
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
Great book, just what I wanted. Good delivery time.
Published 1 month ago by Natalie Bell
2.0 out of 5 stars Fine if you have no catering or retail experience
Ok if you haven't a clue what you're doing at all, but most things in this book were pretty obvious to anyone who has already given the idea of opening a sandwich / coffee shop... Read more
Published 7 months ago by Ms. E. M. Procter
5.0 out of 5 stars Very fast delivery,
This is an excellent book and very informative if you want to start your own coffee business, i found it very helpful and would recommend it to anyone wishing or considering... Read more
Published 10 months ago by Caroline Bianco
4.0 out of 5 stars An excellent introduction to coffee shop ownership
This is a very useful insight into running a sandwich bar. Some great examples of how the author tackled various (marketing) strategic and practical day to day issues. Read more
Published 13 months ago by Giles Brake
4.0 out of 5 stars Excellent
All you need to know to set up your own cafe/coffee shop, plus plenty of extra tips and helpful advise.
Published 13 months ago by Mr. S. Rabin
5.0 out of 5 stars very informative
well written common sense approach covering pretty much everything, warts and all about trying to start up a coffee shop. Read more
Published 14 months ago by Mr. S. Mccoll
5.0 out of 5 stars Excellent read full of useful tips.
A really useful book for those looking to start their own sandwich and/or coffee shop. It's full of tips and advice on aspects of the business that I had very little knowledge of. Read more
Published 15 months ago by Ben Nicholson
5.0 out of 5 stars Blueprint for a successful business set up
Well written, very informative, will be a great guide for my business I have read this every time on the tube and l find it gives me total inspiration with a common sense approach.
Published 17 months ago by Mike Bowley
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Great book - just what I need to get me started! 0 26 Feb 2009
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