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Start and Run a Profitable Coffee Bar [Paperback]

Tom Matzen , Marybeth Harrison
3.5 out of 5 stars  See all reviews (2 customer reviews)

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Paperback, 23 Oct 1997 --  

Book Description

23 Oct 1997
Whether it be a cart on the sidewalk or a cafe serving food and beverages, you too can take advantage of one of today's most popular and profitable businesses -- a coffee bar or tea shop. Offering a comprehensive guide outlining what you can expect as an owner/operator of this unique business, this book includes: -- Anticipating costs-- Securing a profitable location-- Purchasing the right equipment-- Roasting beans and serving coffee, espresso, and teaWritten by owners of prosperous coffee bars, this book contains recipes for perfect coffee drinks.


Product details

  • Paperback: 248 pages
  • Publisher: Self Counsel Press Inc (23 Oct 1997)
  • Language: English
  • ISBN-10: 1551802538
  • ISBN-13: 978-1551802534
  • Product Dimensions: 24.1 x 20.6 x 1.5 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 7,194,003 in Books (See Top 100 in Books)

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Product Description

About the Author

Tom Matzen & Marybeth Harrison have successfully run a number of small business, including fast-food outlets, a language school, and several coffee bars. --This text refers to an alternate Paperback edition.

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Many entrepreneurs - whether experienced veterans or first timers-often miss the vital step of preparing a business plan when preparing to start a business. Read the first page
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Most Helpful Customer Reviews
22 of 22 people found the following review helpful
By A Customer
Format:Paperback
This book provided some food for thought in planning my own cafe in Europe. However, the content is almost entirely based on how to do things North American style. There are some useful checklists to make sure that you don't forget the little things which are important, and a good focus on quality customer service and hygeine. I would recommend this book for someone who is not necessarily experienced in the industry, who wants an overview of how these businesses tick in America.
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45 of 48 people found the following review helpful
4.0 out of 5 stars Inspirational and Well Written 29 Oct 2001
By sbarnes
Format:Paperback
This book is very well structured, it holds your interest and inspires you to try. It clearly states areas where you may have problems, but doesn't feel negative.
It clearly itemises the issues that you should be thinking about and planning to get to opening your dream coffee bar.
The only minus points are the fact that the book is aimed at an American market and I would have liked more information on suppliers. However, the book is still an invaluable resource for anyone dreaming of opening such a business!
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.4 out of 5 stars  30 reviews
112 of 115 people found the following review helpful
5.0 out of 5 stars Best book for the beans 23 May 2004
By julie, horse lover - Published on Amazon.com
Format:Paperback
We are opening a coffee house in 4 months and, needless to say, I have been reading and researching tons of books. Not just on the coffee world, but on insuring a small business as well as other legal insights. This book has been a HUGE resource for our venture. It is an easy read, meaning, it doesn't numb your mind for countless pages discussing, say, insurance. Let me add that it does talk about insurance, and I thank the authors for that. They explain complicated business talk with clear and consise examples. They also tend to weigh situations against other situations. For example, when drawing up the plans, they give you three ways of doing it (yourself, a draftsman, and an architect) and explain the pros and cons of each. This is consistent throughout the book and they go on to explain why or why not certain things work. They discuss marketing, staffing and the interview process, equipment tips, design layout, decor, etc. This is obviously written from the stand point of people who have been there. They cover all the bases about getting your shop up and running while touching on some potential pitfalls and how to avoid them. And if you get in a bind, they discuss how to get out of it. My highlighter has gotten a workout and I am passing this on to my co-owners to read. I am grateful to have found this book and only wish I had found it sooner to save money on the previous "coffee house" books I have purchased. This book exceeded my expectations as it went beyond the basics and truly is the only book you'll ever need. I was impressed to see that they covered LLC's, C corporations, and, S corporations...where people can't sue and go after your homes, bank accounts, personal assets, etc. Our attorney recomended an LLC for our type of operation and I was relieved to see that this book brought the topic up. Thanks to the authors for being the most complete work out there (in my opinion) on starting your business THE RIGHT WAY from the start.
76 of 78 people found the following review helpful
3.0 out of 5 stars It's a good start... 25 Nov 2004
By Smittie - Published on Amazon.com
Format:Paperback
Start & Run a Coffee Bar is a good starting point. The devil is always in the details. This book does a great job of helping you to think about the details. All those little things that you usually discover as you are in the process of setting things up. Starting with the business plan and working through to expanding and franchising. The book offers sample lists, charts and worksheets that provide ballpark figures to work with. The book talks about the basics of the product itself, coffee and espresso. In short, the book is very thorough in covering the things you will need to think about in starting and running a coffee bar.

If you do exactly as the book says, you'll end up with a coffee bar that is like a thousand other coffee bars. The overall approach is very formula focused. You will need to bring your own personality and ideas to the table to make your place unique.

While I appreciated the information the book provides, I found the manner and tone annoying. I found the commitment boxes at the end of each chapter sophmoric and condescending. The book's description of how employees should greet and deal with customers is delivered in a tone that indicates little room for variance. This is the only way to do it. And most of the book is that way. The book addresses a coffee shop with a roaster on site. A lot of the marketing discussion centers around the roaster and custom roast coffee. Great if you're planning to have that.

At $17, I don't regret the purchase. The book contains a lot of very useful nuts and bolts information. But I think you will want to read several other books to really understand the coffee business and the coffee customer.

I found the accompanying CD of little value.
113 of 120 people found the following review helpful
5.0 out of 5 stars Excellent book. 21 Dec 1998
By A Customer - Published on Amazon.com
Format:Paperback|Verified Purchase
I found "Start and Run a Profitable Coffee Bar" an excellent book for restaurant novice such as myself. I have operated a business but not a restaurant or coffee shop. This book is excellent. It provided many different forms which would be useful in running a coffee bar. The book also included in an appendix coffee organizations and suppliers, helping the novice tremendously. I would definitely recommend purchasing this book if you are interested in starting a coffee bar or shop.
38 of 39 people found the following review helpful
5.0 out of 5 stars Incredible...simply incredible! 7 Mar 2002
By Gary Penton - Published on Amazon.com
Format:Paperback
I am not a rich man so I try to be careful about buying new books. After I received this book in the mail I nearly read the whole thing in one sitting. I'll tell you...my worry was that this might be a standard "starting a small business" book with the occasional coffee reference thrown in, but it turned out to be quite the contrary. This is an incredibly detailed description of so many things that I never considered. This is one of the best and well-thought out books I've ever purchased.
19 of 19 people found the following review helpful
5.0 out of 5 stars The Coffee Shop Guide to Success 11 May 2002
By FERTILE VALLEY RANCH LLC - Published on Amazon.com
Format:Paperback
This is almost all you need to have to run a great coffee shop. OK, maybe coffee would help, but this is a book that you will not let people borrow because you will always be reaching for it for ideas and using it as a guide line. From start to finish this book offers insight and helps you set goals to start your business and it also offers great ideas on promotionals, training personel, doing inventory, ideas to grow your business, grand openings, zoning restrictions, customer base, you need it, this book delivers!!!!
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