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Start and Run a Greeting Cards Business: 2nd edition [Abridged, Audiobook, Box set, Illustrated, Large Print] [Paperback]

Elizabeth White
4.7 out of 5 stars  See all reviews (3 customer reviews)
RRP: 16.99
Price: 13.59 & FREE Delivery in the UK. Details
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Book Description

26 Nov 2010
If you are a creative person then making and selling greeting cards is a great way to start a business. It also makes a useful part-time business that can be run from home and started with a limited amount of capital, and can be done by the young or semi-retired. It can also be an excellent way for artists and crafts people to increase their income by selling cards alongside their main product.

The skills needed vary greatly depending on what type of cards you want to produce. They can involve all the creative skills from design to photography, from painting to lettering, from enamelling to metalwork.

This book takes you step-by-step through the process of starting and running your business with lots of useful practical advice to help you, including:

*Deciding what type of cards to produce

* Finding your market

*Dealing with printers

* Copyright and licensing

*Pricing and profit

Frequently Bought Together

Start and Run a Greeting Cards Business: 2nd edition + How to Make Money Using Etsy: A Guide to the Online Marketplace for Crafts and Handmade Products
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Product details

  • Paperback: 240 pages
  • Publisher: How To Books; 2nd edition (26 Nov 2010)
  • Language: English
  • ISBN-10: 1845284151
  • ISBN-13: 978-1845284152
  • Product Dimensions: 1.5 x 16.5 x 23.5 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 208,714 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Elizabeth White is an artist, gallery owner and social entrepreneur. She is passionate about the creative industries and has been a mentor and business advisor to artists and makers for over 20 years. Her interest in cards began by accident, she had forgotten to buy a 21st card for a friend and decided to create her own.
Currently she paints and sells her own work in her online gallery and on ETSY she delivers workshops on marketing and other related subjects, some of these are free. Details of these are available on her blog which can be accessed by going to www.elizabeth-white.com (Feb 2013) She has two videos on YouTube Painting a Poppy and Starting and Running a Greeting Card Business. her new book Create and Sell is due out on June 2013.

Product Description


'Years ago, when I taught seminars on the business of making and marketing greeting cards, I wish this book had existed. It is clear the author has seen all sides of the business from the inside out. I highly recommend 'Starting and Running a Greeting Cards Business', because I do believe if you follow the guidelines, you will see results and you will go into this business with a strong education and your eyes open.' --Kate Harper Designs, Greeting Card Designer Blog

'Tells the reader everything they need to know about building an exciting and profitable business.' --Greetings Today

'Full of practical tips and advice to help you on the way...this handy guide has the answers.' --Crafts Beautiful

About the Author

Author Elizabeth White is an artist and owns Littleborough Gallery where she sells her own range of cards and paintings. She is an experienced business advisor who has worked with over 30 greeting card companies in the last 10 years. Some of these have gone on to become household names. As a writer and presenter of workshops for the creative sector she is well known for her knowledge of the market and her method of communicating business skills to creative people

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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4.7 out of 5 stars
4.7 out of 5 stars
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars revealing 5 May 2012
Format:Paperback|Verified Purchase
book revealed a great deal of information to help with a new business; will refer to it time and again as my business evolves.
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1 of 1 people found the following review helpful
5.0 out of 5 stars great book - needs to be read for starting off. 17 Jan 2014
Format:Paperback|Verified Purchase
contains a lot of vital information that one needs starting off - would recommend this book !! go and buy it !!
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1 of 1 people found the following review helpful
4.0 out of 5 stars Good Read 9 Mar 2013
Format:Paperback|Verified Purchase
good read ,come across a lot of the info in other books of a similar nature.good sound info given out
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.7 out of 5 stars  3 reviews
20 of 20 people found the following review helpful
4.0 out of 5 stars A great resource for Brits. A good resource for Yanks. 8 Mar 2011
By E. A. Lovitt - Published on Amazon.com
Format:Paperback|Verified Purchase
If you want to start up a greeting card business in Great Britain, this book is worth 5 stars. For Americans, the general information in this book is still useful, but when the author gets specific about items such as tax codes, types of businesses, or even standard envelope sizes, then we Yankees need to refer to other resources (if such resources exist--I haven't found yet found a book on starting and running a greeting card business in the USA. The closest I've come is The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line by Kari Chapin.)

"Start and Run a Greeting Cards Business" assumes that you are already designing and making your own greeting cards, and want to start selling them. It has lots of practical advice on starting up a small retail business. I learned from reading this book that I am probably more inclined to sell my card designs to manufacturers, rather than try to run my own business. According to the author, "freelancers design about a third of the cards produced by the large manufacturers."

Unfortunately for me, the lists of places where artists can sell their greeting card designs, as provided by this book, are all in the UK.

If you want to involve yourself in all phases of the greeting card business from design through production and marketing, the author walks you through the whole process. There is a chapter on printed cards that takes the beginner through the process of choosing a printer, selecting the 'board' (type of card), the finishes, and more general business information on how to place orders.

In each chapter the author highlights her key concepts and top tips. For example, in the chapter on printed cards, her top tip is: "when you find a good printer work with them and treat them well. They can make the difference between success and failure for your business."

Several chapters in this book deal with the different markets where greeting cards are sold, i.e. retail stores, craft fairs, parties, and the internet. Suggestions on how to package and display your product are abundant, although the author is not optimistic about internet sales. Her top tip in the chapter on "Alternative Ways of Selling" reads: "although Ebay is not a great way to sell cards it is very useful for sourcing suppliers."

If I do decide to branch out from my single spinneret of greeting cards in our local library, this is the book I'll turn to for developing my market. I wish the author would compile a new edition specifically for us Yankees!
5.0 out of 5 stars This book is a great business information book and a good reference for thoughts ... 31 July 2014
By Mildred I. Howell - Published on Amazon.com
Format:Paperback|Verified Purchase
This book is a great business information book and a good reference for thoughts and "how too"... it is not an art book. I was very pleased with delivery process (very fast) and great condition.
5.0 out of 5 stars Five Stars 12 Aug 2014
By Donna Capozzi - Published on Amazon.com
Format:Paperback|Verified Purchase
Lots of information in this book.
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