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Being a self-employed copywriter can be a lot of things. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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The book capably outlines the nuts-and-bolts of the business for both aspiring freelancers and established pros. Slaunwhite discusses everything from the equipment one needs (although the prices he lists are probably actually higher than what one will end up paying today) to finding clients and marketing your services.
Slaunwhite ably anticipates and covers many of the questions one who is considering the business might have. He includes a section with interviews of three other copywriters, notably Bob Bly (the inspiration for so-many other freelance copywriters), discussing the business and how they started and succeeded. He also goes one step further than many of the other books on this subject but providing a detailed discussion of the craft of copywriting, a subject frequently glossed over in other books.
My only real complaint with the book? The CD-Rom that is included is not what one would expect with the book. I had thought it would be packed with forms that were directly tied to the book. Instead it is a collection of helpful, but generic, general business forms. I suspect that this is something the publisher attaches to all their "start and run" series of books. I just wish they had been clearer about what the CD-Rom actually was.
I also wish Slaunwhite had collected all of his forms that he does reference in an appendix. Instead, they are scattered throughout the book in the chapters to which they are pertinent. But this is a relatively minor complaint.
All-in-all, Slaunwhite does an excellent job of explaining how to start and run a freelance copywriting business. His book ranks right up there with Bowerman's. I would recommend both to aspirants and pros alike.
As important as this information is, the book is at its best when the author dives into the nitty-gritty details of starting and running a copywriting business. He covers everything from getting that all-important first client, to pricing, to dealing with challenging customers, and much more. The book even includes many of the forms the author himself uses to organize and conduct business. This addition alone is worth the price of admission!
If you have any interest at all in this field, make buying this book your very next move!
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