- Paperback: 256 pages
- Publisher: Self Counsel Press Inc; 2nd Revised edition edition (18 Oct 2001)
- Language English
- ISBN-10: 1551803542
- ISBN-13: 978-1551803548
- Product Dimensions: 24.4 x 20.8 x 1.5 cm
- Average Customer Review: 3.5 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 585,568 in Books (See Top 100 in Books)
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More About the Author
Product Description
Product Description
This book offers practical hands-on help for anyone wanting to start their own business in a range of disciplines. If you are one of the thousands of people who have expertise you think you can turn into your own business, the "Start and Run" series shows you how to set about achieving your dreams. Written by experts in their respective interest areas, but always easy to read, these books provide step-by-step coaching for businesses as diverse as bed and breakfasts to teaching English as a second language. All Self-Counsel's "Start and Run" titles include a free CD with business and marketing tools to help you get going as soon as possible. You too can take advantage of one of today's most popular and profitable business ventures - a coffee bar/tea shop.
About the Author
Tom Matzen & Marybeth Harrison have successfully run a number of small business, including fast-food outlets, a language school, and several coffee bars.
--This text refers to an alternate
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First Sentence
Many entrepreneurs - whether experienced veterans or first timers-often miss the vital step of preparing a business plan when preparing to start a business. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Many entrepreneurs - whether experienced veterans or first timers-often miss the vital step of preparing a business plan when preparing to start a business. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
22 of 22 people found the following review helpful
Format:Paperback
This book provided some food for thought in planning my own cafe in Europe. However, the content is almost entirely based on how to do things North American style. There are some useful checklists to make sure that you don't forget the little things which are important, and a good focus on quality customer service and hygeine. I would recommend this book for someone who is not necessarily experienced in the industry, who wants an overview of how these businesses tick in America.
45 of 48 people found the following review helpful
Format:Paperback
This book is very well structured, it holds your interest and inspires you to try. It clearly states areas where you may have problems, but doesn't feel negative.
It clearly itemises the issues that you should be thinking about and planning to get to opening your dream coffee bar.
The only minus points are the fact that the book is aimed at an American market and I would have liked more information on suppliers. However, the book is still an invaluable resource for anyone dreaming of opening such a business!
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
23 reviews
99 of 101 people found the following review helpful
Best book for the beans
23 May 2004
Format:Paperback
We are opening a coffee house in 4 months and, needless to say, I have been reading and researching tons of books. Not just on the coffee world, but on insuring a small business as well as other legal insights. This book has been a HUGE resource for our venture. It is an easy read, meaning, it doesn't numb your mind for countless pages discussing, say, insurance. Let me add that it does talk about insurance, and I thank the authors for that. They explain complicated business talk with clear and consise examples. They also tend to weigh situations against other situations. For example, when drawing up the plans, they give you three ways of doing it (yourself, a draftsman, and an architect) and explain the pros and cons of each. This is consistent throughout the book and they go on to explain why or why not certain things work. They discuss marketing, staffing and the interview process, equipment tips, design layout, decor, etc. This is obviously written from the stand point of people who have been there. They cover all the bases about getting your shop up and running while touching on some potential pitfalls and how to avoid them. And if you get in a bind, they discuss how to get out of it. My highlighter has gotten a workout and I am passing this on to my co-owners to read. I am grateful to have found this book and only wish I had found it sooner to save money on the previous "coffee house" books I have purchased. This book exceeded my expectations as it went beyond the basics and truly is the only book you'll ever need. I was impressed to see that they covered LLC's, C corporations, and, S corporations...where people can't sue and go after your homes, bank accounts, personal assets, etc. Our attorney recomended an LLC for our type of operation and I was relieved to see that this book brought the topic up. Thanks to the authors for being the most complete work out there (in my opinion) on starting your business THE RIGHT WAY from the start.
63 of 64 people found the following review helpful
It's a good start...
25 Nov 2004
Format:Paperback
Start & Run a Coffee Bar is a good starting point. The devil is always in the details. This book does a great job of helping you to think about the details. All those little things that you usually discover as you are in the process of setting things up. Starting with the business plan and working through to expanding and franchising. The book offers sample lists, charts and worksheets that provide ballpark figures to work with. The book talks about the basics of the product itself, coffee and espresso. In short, the book is very thorough in covering the things you will need to think about in starting and running a coffee bar.
If you do exactly as the book says, you'll end up with a coffee bar that is like a thousand other coffee bars. The overall approach is very formula focused. You will need to bring your own personality and ideas to the table to make your place unique.
While I appreciated the information the book provides, I found the manner and tone annoying. I found the commitment boxes at the end of each chapter sophmoric and condescending. The book's description of how employees should greet and deal with customers is delivered in a tone that indicates little room for variance. This is the only way to do it. And most of the book is that way. The book addresses a coffee shop with a roaster on site. A lot of the marketing discussion centers around the roaster and custom roast coffee. Great if you're planning to have that.
At $17, I don't regret the purchase. The book contains a lot of very useful nuts and bolts information. But I think you will want to read several other books to really understand the coffee business and the coffee customer.
I found the accompanying CD of little value.
If you do exactly as the book says, you'll end up with a coffee bar that is like a thousand other coffee bars. The overall approach is very formula focused. You will need to bring your own personality and ideas to the table to make your place unique.
While I appreciated the information the book provides, I found the manner and tone annoying. I found the commitment boxes at the end of each chapter sophmoric and condescending. The book's description of how employees should greet and deal with customers is delivered in a tone that indicates little room for variance. This is the only way to do it. And most of the book is that way. The book addresses a coffee shop with a roaster on site. A lot of the marketing discussion centers around the roaster and custom roast coffee. Great if you're planning to have that.
At $17, I don't regret the purchase. The book contains a lot of very useful nuts and bolts information. But I think you will want to read several other books to really understand the coffee business and the coffee customer.
I found the accompanying CD of little value.
110 of 117 people found the following review helpful
Excellent book.
21 Dec 1998
Format:Paperback|Amazon Verified Purchase
I found "Start and Run a Profitable Coffee Bar" an excellent book for restaurant novice such as myself. I have operated a business but not a restaurant or coffee shop. This book is excellent. It provided many different forms which would be useful in running a coffee bar. The book also included in an appendix coffee organizations and suppliers, helping the novice tremendously. I would definitely recommend purchasing this book if you are interested in starting a coffee bar or shop.
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