Just buy this book. A must-read for inspiring entrepreneurs, probably the best book available on the subject. (John McLaren Management Today
A rare achievement: a business book that is both well-written and useful (Economist
Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good. (Richard Reed, co-founder of Innocent Financial Times
Nine out of ten How-To books are a bore. This is the one out of ten. It's easy to read, with original ideas and useful advice for wannabe tycoons (Jeff Randall, Sky News presenter and Daily Telegraph columnist)
Brilliant. It's all here: the triumphs and disasters, the iron law of the business cycle and the timeless wisdom of those who've gone before him (Brent Hoberman, founder of lastminute.com)
Independent, unorthodox, even bloody-minded - Johnson can be all of these and it's what makes him worth reading (Peter Bazalgette, Chairman, Endemol UK)
Luke Johnson knows a lot about an amazing range of business subjects and has thoughtful views about the controversial ones (Investors Chronicle
A really refreshing guide by somebody who has made a fair amount of money following his own advice. An excellent book... Highly recommended (Irish Independent
Very few people have had more impact than Luke Johnson (Peter Harden, founder, Harden's Restaurant Guides)
An engaging and useful read (Financial News
Provocative and worth reading (Michael Spencer, founder and Chief Executive, ICAP)
From the Back Cover
`Nine out of ten how-to books are a bore. This is the one out of ten. It's easy to read, with original ideas and useful advice for wannabe tycoons'
Jeff Randall, Sky News presenter and Daily Telegraph columnist
Running your own business is nowhere near as tough as you might think. So what are you waiting for?
Luke Johnson is Britain's busiest tycoon, with a personal fortune estimated at £120 million. From PizzaExpress and Channel 4 to his incisive Financial Times Column, Johnson has spent two decades on the business frontline.
It Start It Up, Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds and getting the best from the people you meet on the way - chiefly yourself.
`Luke Johnson is independent, unorthodox, even bloody-minded - it's what makes him worth reading'
Peter Bazalgette, Chairman, Endemol
`It's all here: the triumphs the disasters, the iron law of the business cycle, and the timeless wisdom of those who've gone before him'
Brent Hoberman, founder of lastminute.com
`Very few people have had more impact than Luke Johnson'