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Start It Up: Why Running Your Own Business is Easier Than You Think
 
 
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Start It Up: Why Running Your Own Business is Easier Than You Think [Kindle Edition]

Luke Johnson (Author)
4.4 out of 5 stars  See all reviews (23 customer reviews) |
Print List Price: £12.99
Kindle Price: £6.49 includes VAT* & free wireless delivery via Amazon Whispernet
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Review

Just buy this book. A must-read for inspiring entrepreneurs, probably the best book available on the subject (John McLaren Management Today )

Brilliant. It's all here: the triumphs and disasters, the iron law of the business cycle and the timeless wisdom of those who've gone before him (Brent Hoberman, founder of lastminute.com )

Nine out of ten How-To books are a bore. This is the one out of ten. It's easy to read, with original ideas and useful advice for wannabe tycoons (Jeff Randall, Sky News presenter and Daily Telegraph columnist )

Independent, unorthodox, even bloody-minded - Johnson can be all of these and it's what makes him worth reading (Peter Bazalgette, Chairman, Endemol UK )

Luke Johnson knows a lot about an amazing range of business subjects and has thoughtful views about the controversial ones (Investors Chronicle )

Product Description

Luke Johnson is the man behind the growth of PizzaExpress and as a host of other leading brands; one of Britain's most successful entrepreneurs with an estimated personal fortune of �120 million.

In Start It Up he compresses two decades of success to reveal the realities of running your own business and bust some key myths along the way. Learn how to find the right idea or buy someone else's; source capital from all sorts of places you never expected; get the best from everyone you meet on the way - chiefly yourself; and stay sane while you do it.

Start It Up is that all-too-rare thing: a how-to book by someone who actually has.

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More About the Author

Luke Johnson
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› Visit Amazon's Luke Johnson Page

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Customer Reviews

Most Helpful Customer Reviews
7 of 7 people found the following review helpful
Format:Paperback
Luke Johnson is one of Britain's most successful entrepreneurs, with an estimated personal fortune of £120 million. He's a former chairman of Pizza Express and Channel 4 Television, and columnist for the Financial Times and Management Today.

Start It Up is written to inspire and encourage anyone who's ever considered becoming their own boss. It's entertaining, easy to read and full of personal experiences and advice. Johnson tackles practical issues like getting ideas, funding, managing people and trading in a downturn, but he also tackles the various reasons people give themselves for not starting their own business. There is plenty of useful stuff in the book, whether you are just starting out or already running your own business. We get practical examples of successful and failed business ventures both large and small, that can teach us much. The advice given in the book may not be new, but it has seldom been put more enthusiastically, or as well. The book is entertaining and easy to read.

Johnson's book has practical advice, but is also a wake-up call for anyone who wants to go out and live their dreams, build a business, and potentially get rich doing it. Luke Johnson believes "Running you own business is nowhere as tough as you might think. So what are you waiting for?"
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5 of 5 people found the following review helpful
Format:Paperback
There are a lot of business books out there which deal in the theory rather than the reality. Luke Johnson's book is immersed in reality. He is confident enough to reveal his mistakes as well as his triumphs. I particularly like the chapter where he lists the rules that he abides by when sizing up a new potential investment. Through it all, comes his inspiring mantra that being an entrepreneur, being in charge of your own destiny is immensely fulfilling and that entrepreneurs, bold thinkers, and energetic risk takers are at the heart of a successful economy.
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11 of 12 people found the following review helpful
Format:Paperback
I highly recommend this inspiring, thoughtful book to anyone interested in how the world works and the role that endeavour plays. Luke is grounded in History and is a realistic optimist. He understands how Business works and provides great tips re ingredients for success and how important attention to detail and the execution of a great idea is.
Luke has been around and shares his failures as well as his successes.
He would be a great mentor, and since we will not get this face to face opportunity, then this very readable book is the next best thing!!
You will get much more from this than by watching hours of the Apprentice and Dragons Den entertainment.
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Most Recent Customer Reviews
Exhortation
Frankly I was a little disappointed with this book. Exhortation isn't the same as entrepreneurial advice. Read more
Published 1 month ago by Gethin Darklord
Not as good as I expected
As someone who eagerly awaits Luke Johnson's weekly column in the FT and more often than not find it contains very useful insight and advice, I found this book slightly... Read more
Published 2 months ago by NOGGIN
Essential reading for anyone starting a business in Britain today
Despite not being a household name, Luke Johnson is one of the UK's best/most successful, serial entrepreneurs. Read more
Published 4 months ago by lordlancaster
Good, practical, easy read!
This is exactly the book I was looking for. It is a easy read, very practical and with many interesting facts. Read more
Published 4 months ago by Smitshoek
Some quite useful content
This contained some quite useful information. It is an easy read and is essentially a collection of articles. Read more
Published 6 months ago by The Emperor
Excellent inspiration and motivation for start ups
Luke Johnson's Start it up is an excellent source of inspiration and motivation for anyone looking to go it alone. Read more
Published 6 months ago by JPMCG69
Straight Talking from an Experienced and Erudite Entrepreneur...
To coin a phrase `Luke Johnson really has got the T shirt'. He writes with passion and clarity about a subject on which he has great front line experience. Read more
Published 6 months ago by Phil Hicks
no nonsense
A fairly decent inspirational read that once more confirms the old truism that in order to succeed in business you first have to go and do something and then pretty much keep doing... Read more
Published 6 months ago by igorfazlyev
Learn from the expert
A well written, helpful and optimistic book about how to get out there and do it. Full of interesting people and war stories that keep the reader engaged throughout. Well done!
Published 7 months ago by Yawlie
Christmas Presents Resolved
Go onto Amazon now and buy this book. It is a fantastic journey for all age groups and all walks of life. Read more
Published 7 months ago by carolekenyon
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