- Paperback: 230 pages
- Publisher: Globe Pequot Press; 2nd edition (April 1999)
- Language English
- ISBN-10: 0762704195
- ISBN-13: 978-0762704194
- Product Dimensions: 24.6 x 17.3 x 1.8 cm
- Amazon Bestsellers Rank: 3,273,297 in Books (See Top 100 in Books)
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Product Description
From the Author
Comments on 2nd edition (published April 1999)
Hello, amazon.com visitors!
Hello, amazon.com visitors!
I'm pleased that you've found my book at this site, and I'm confident that it will help you to start and grow your own successful DTP business.
Obviously, since you're visiting this site, the Internet is an important part of your daily life. This facet of small business operations has changed dramatically from even 4 years ago, when the book first came out, so in writing the 2nd edition I focused on updating information to reflect the ubiquity of the web and its importance to small businesses. You'll find online resources, info on creating a web site to market your business, and examples of running your business completely via the Internet.
I wish you great happiness and success in your business adventure.
Louise Kursmark
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
6 reviews
55 of 56 people found the following review helpful
An absolute "must-have" for anyone opening a DTP business.
16 Sep 1997
Format:Paperback
As an experienced desktop publisher, yet a fledgling desktop publishing business owner, I found Kursmark's book to be absolutely indespensible to me.
Who knows how to start doing business? What do you do first? What next? Kursmark outlines every step of the process with her folksy "been there" writing style. I have read and re-read the book so many times, the cover has gotten frayed. This book hops, skips and jumps over just about everything I have found in the library on the subject.
She covers the DTP world from top to bottom without delving into the seemy technical world that would have turned many readers off. The genius of Kursmark's book is that it is based in sound business practices and could theoretically be applied to any business. Who needs Harvard Business School when we've got Kursmark?
I have already recommended this book to several professional acquaintances, and I will continue to do so. If this book isn't next to your Pagemaker guide on your bookshelf, you might want to put a phone book there instead -- to call your unemployment office.
Who knows how to start doing business? What do you do first? What next? Kursmark outlines every step of the process with her folksy "been there" writing style. I have read and re-read the book so many times, the cover has gotten frayed. This book hops, skips and jumps over just about everything I have found in the library on the subject.
She covers the DTP world from top to bottom without delving into the seemy technical world that would have turned many readers off. The genius of Kursmark's book is that it is based in sound business practices and could theoretically be applied to any business. Who needs Harvard Business School when we've got Kursmark?
I have already recommended this book to several professional acquaintances, and I will continue to do so. If this book isn't next to your Pagemaker guide on your bookshelf, you might want to put a phone book there instead -- to call your unemployment office.
29 of 30 people found the following review helpful
Very effective resource
26 Mar 2001
Format:Paperback
As a pro DTP & graphic artist, I didn't think there would be much more to learn to eliminate my employer and sell the services I did already directly to customers. In fact, thinking I was an expert of graphic design & all of the software made me mistakenly believe I was ready to pass out biz cards and start selling my services and wondered how this book could possibly be 200 pages for something so simple. I was quite wrong, however, and I'm so glad I read this book and got aware of how much more successful I could be by following the author's plan. There is a lot of lessons learned the hard way the author shared which would save anyone a lot of money and a lot of trouble, not to mention lost business. There is a lot of planning that needs to happen before one passes out there first bizcard and I would not have had a clue were it not for this book.
8 of 9 people found the following review helpful
A Great Resource!
22 Dec 2000
Format:Paperback
The author of this book has done an excellent job in providing the 'would-be desktop publisher' with lots of great information on how to get started in this business. The book is very clear and concise, with a sense of humor. It provides information step-by-step so it's very easy to follow.
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