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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
 
 

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary (Hardcover)

by Joseph Michelli (Author)
4.2 out of 5 stars  See all reviews (4 customer reviews)
RRP: £14.99
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Product details

  • Hardcover: 208 pages
  • Publisher: McGraw-Hill Professional (1 Sep 2006)
  • Language English
  • ISBN-10: 0071477845
  • ISBN-13: 978-0071477840
  • Product Dimensions: 21.6 x 14 x 2.4 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 43,661 in Books (See Bestsellers in Books)

    Popular in these categories:

    #37 in  Books > Business, Finance & Law > Biographies & Histories > Company Histories
    #39 in  Books > Business, Finance & Law > Management > Distribution > Retail

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Product Description

ILAM Edge, February 2007

The message is powerful... an illuminating and enjoyable read


Product Description

Fresh-brewed, piping-hot leadership strategies that have made Starbucks a robust company worldwide

“Practical, proven ideas and strategies that you can apply immediately to build a more successful business.”-Brian Tracy, bestselling author of Million Dollar Habits

Few companies have rallied their employees to participate in a corporate vision that creates a worldwide story of business success. Now, for the first time, Joseph A. Michelli, a Starbucks outsider, has been given access to the Starbucks experience, offering you an in-depth look at every level of the company.

This book offers a rare blend of boardroom strategies, employee motivation tips, community involvement, and customer satisfaction-for a full-bodied experience that really pays off. It's the perfect business model to give your company a taste of success.

  • A rich mix of ideas for businesses that want to learn how to apply the secret behind Starbucks' phenomenal vision, creativity, and leadership within their company and in their field
  • Starbucks opens five new stores a day, 365 days a year
  • The employee turnover rate at Starbucks is 250 percent lower than the industry average

Venti secrets-revealed for the first time

Principle 1: Make it Your Own!

Principle 2: Everything Matters

Principle 3: Surprise and Delight

Principle 4: Embrace Resistance

Principle 5: Leave Your Mark


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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What Do Customers Ultimately Buy After Viewing This Item?

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
62% buy the item featured on this page:
The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary 4.2 out of 5 stars (4)
£9.29
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£7.39
Innocent: Building a brand from nothing but fruit
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Customer Reviews

4 Reviews
5 star:
 (2)
4 star:
 (1)
3 star:
 (1)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.2 out of 5 stars (4 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
6 of 7 people found the following review helpful:
3.0 out of 5 stars Five ways Starbucks does it better, 29 Mar 2007
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
Starbucks executives claim that the company's customer-friendly, socially responsible policies amount to a new business model, and author Joseph A. Michelli generally agrees. Certainly the company has been innovative and wildly successful. Unfortunately, Michelli's decaffeinated, artificially sweetened account of Starbuck's retailing prowess often reads as though the writer is giving a boost to the company's PR department - and the book cover design doesn't help, with its Starbucks signature colors, logo (dutifully trademarked, as is every mention of every cup of Frappucino®) and inset of the brown, corrugated paper the company uses for cupholders. Some of Michelli's examples of Starbucks' caring policies are banal - opening early or providing a free cup of tea are not major innovations, nor are they transferable examples. Yet the book usefully illustrates how far good service and community relations can go. Each chapter provides a readers' guide and sidebars about how to apply Starbucks principles to your business. We recommend sipping it for applicable tips and interesting stories.
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2 of 2 people found the following review helpful:
4.0 out of 5 stars An insight into some aspirations of Starbucks' management team, 22 Nov 2006
By CS (UK) - See all my reviews
This book is a good read and is best described as a statement of the company's aspirations. It focuses mainly on the good work that the company does and its contribution to society. I guess that this is how the author gained access to the senior management? An easy read about a high street brand.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars 5 lessons for us all, 14 Nov 2006
By Bhanu Dhir "bnu3358@aol.com" (UK) - See all my reviews
(REAL NAME)   
This book is well structured, easy to read and inspiring. It not only shows how the Starbucks experience was created but how any business can emulate some of of their values and principles.

I fully intend to use the principles in my businesses
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Most Recent Customer Reviews

5.0 out of 5 stars As good as a Starbucks coffee
I bought this book because I'm a Starbucks addict and wanted to know how the company has become so successful. Read more
Published 11 months ago by Mutian

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